The long history of alcohol and sports

From 1989 to 2022, Anheuser-Busch had exclusive alcohol ad rights to the Super Bowl

That meant if an alcohol company was not owned by Anheuser-Busch (and later after the merger, AB InBev), it could not advertise during the Super Bowl. This monopoly was part of how Budweiser became known for its Clydesdale Super Bowl ads.

'1440 Explores,' Episode 2: Why We Drink and What It Does to US

Alcohol is the world's most popular drug—a molecule that can calm or excite and bond communities or tear them apart. We trace alcohol's journey from ancient rituals to modern hangovers, uncover how it shaped civilizations, and dive into the neuroscience of how it affects your brain and body. With insights from leading experts, we ask: Given all that we know, why do humans continue to drink?

Beer companies turned Cinco de Mayo into a mass consumer event in the 1980s

Starting in the early 1980s, breweries including Anheuser-Busch, Miller, and Coors created Hispanic marketing departments and sponsored Cinco de Mayo events. By 2003, American beer companies spent over $5M annually on Cinco de Mayo advertising. Some users may experience a paywall.

More than 100 types of beer are produced around the world

Beer dates back to ancient times, and since then, the fermented drink has taken on many different styles around the globe, depending on the grain and ingredients used. See how pilsners, IPAs, Sours, and other types evolved from the drink's early history.

Some say baseball's drug problem goes back to the late 1800s

At age 32, pitcher James “Pud” Galvin was feeling tired and decided to take "the Brown-Séquard elixir," which contained a testicular fluid from dogs and guinea pigs, believed to invigorate tired bodies. It might've worked: Galvin pitched a two-hit shutout the next day.

Americans spent nearly $150B in sports-related bets in 2024

These bets ranged from who would win the World Series to what color clothes famous celebrities would wear to the Super Bowl. Experts believe the industry will continue to grow.

The term 'alcohol' has Arabic origins

Linguistic research reveals a lot about the ancient origins of alcohol. For example, studying various languages reveals that "mead," an alcoholic beverage made from honey, came even before wine.

The states in America that drink the most beer

Americans, in 2020, drank on average almost twenty-six gallons of beer per adult aged twenty-one or over, over the course of the pandemic.

The beer mile blends running and drinking

The event requires competitors to drink a 12-ounce beer for every lap around the track. It may sound like fun (or a nightmare, depending on your disposition), but for some it's a serious business, with an annual world championship.

How Jimmy Carter helped kick-start the craft beer trend

When Prohibition was repealed in 1933, the government did not specify that homebrewing of beer was permitted. That changed when President Jimmy Carter passed a bill in 1978 that explicitly legalized home brewing, allowing hobbyists to pursue an interest that eventually became a lucrative industry.

The ancient Greeks laid the foundation of Western culture, from ideas to sports

The Latin alphabet is the most used in the world and stems from the Greek language. The greatest sporting event in the world, the Olympics, originated among the Greeks. The way many countries decide on policy is via forms of democracy, an innovation of the ancient Greeks.

Horses can—and sometimes should—drink beer

Despite its reputation, beer is a good source of nutrition. In fact, it's a fairly common practice for horse owners to give beer to their horses. Beer is rich in skin-healing B vitamins, gut-stabilizing yeast, and hydration-encouraging barley. Plus, horse livers come prepared with special enzymes that break down alcohol, making inebriation nearly impossible.

A group of daring bootleggers created NASCAR

When Prohibition made alcohol illegal in 1920, it didn’t stop Americans from making and consuming it. The law drove the practice underground. Runners risked their lives to deliver moonshine and began racing among themselves.

Alcohol often accompanies memorial ceremonies around the world

“Pouring one out” for the dead is something that exists across the globe, in various cultures and forms. From the Irish wake to the Korean Sangnye, alcohol is frequently used as a way to honor the deceased and comfort the living.

Bowling was long male-dominated, but women pushed for change through the sport

The sport was often played on lawns attached to breweries and became a leisure activity for folks in taverns—mostly men, in the 1800s. But the game's highly communal nature attracted a more diverse set of participants who pushed for social change.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

The Oktoberfest taste test

Wondering how the different Oktoberfest beers stack up? This article dives into the six official beers you’ll find at the festival. Each one has a write-up that includes a bit of history, tasting notes, and thoughts on where and when you might enjoy drinking it.

The non-alcoholic wine market

A no-nonsense, stats-based exploration of the relatively new market for nonalcoholic wine. Driven by people looking to consume less or no alcohol at all, production of nonalcoholic wine has increased dramatically over the last few years. This report details the basics of nonalcoholic winemaking, as well as the current state of the market and what to expect in the future.

A history of Rome and wine

Wine and winemaking were integral parts of everyday Roman life. Wine was used medicinally and for religious rites, as well as for pleasure. It also contributed to the expansion of the Roman empire as wine and grapes were traded throughout the Mediterranean. Roman winemaking practices spread as the empire grew. Without Rome, wine may never have grown into what it became, and vice versa.

Tailgating is a cornerstone of college football culture

Hours before kickoff, fans gather in stadium parking lots and nearby lawns to grill, share drinks, and celebrate.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

‘The Star-Spangled Banner’ became associated with sports at the 1918 World Series

The song is often played at the start of amateur and professional sports games, a tradition that historians say became popular during World War I. During the seventh-inning stretch of the first game of the 1918 World Series, a band started an impromptu version. Red Sox player Fred Thomas, on leave from the Navy, turned to salute the flag, and the crowd followed his lead.

A look into Major League Soccer supporter clubs

Supporter clubs are legion in Europe and South America, where soccer is an obsession. The sport is not nearly as popular in the United States, but that does seem to be changing, due in no small part to the slow success of Major League Soccer and its dedicated fan bases. This brief documentary examines a handful of American supporter clubs who sing songs, cheer wildly, and commit themselves and their families to their hometown clubs.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Guinness World Records was founded to settle drunken arguments

In the early 1950s, Hugh Beaver, Managing Director for Guinness Brewing, pitched a definitive record book as a way to resolve drunken arguments in pubs. In turn, the books would promote Guinness at the local watering hole.

Athletes are captured in moments of victory and defeat in 6 powerful sports images

See shots like Muhammad Ali knocking out Sonny Liston in 1965, or Brandi Chastain after winning the World Cup final in 1999.

Champagne has a rich history in hip-hop

The drink is both aspirational and a bragging right. Famous artists name-check brands like Cristal, and up-and-comers long for the day when sparkling wine will flow like water. The trend traces back to the early 1990s and Branson B., “hip-hop’s unofficial sommelier.” The Harlem-based artist would bring bottles of his favorite bubbly to parties, celebrations, and, crucially, recording studios, where friends like the Notorious B.I.G. were laying down some of rap’s foundational tracks.

The NFL is so successful because it is perfectly suited for television

The predictable weekly cadence of football games ritualizes the experience of watching together, and their relative scarcity makes every game meaningful. With the stop-and-go play of the sport, there are predictable, repeating stoppages to allow broadcasters to sell lots of advertising inventory. The league sits in the sweet spot compared to MLB (many games) and NBA and soccer (continuous play with fewer ads). This Acquired episode distills fascinating insights into the NFL's business and history.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

Exploring the Larry Bird punch that almost changed March Madness

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Before humans, the Soviet Union and the United States sent animals—including apes, dogs, and cats—to space during the Space Race.

Hear about the 250-year history of the United States Postal Service, complete with some of its strangest deliveries, important innovations, and the figures that made it an American institution.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

The US Constitution is widely regarded as the longest-standing written national constitution still in force—see how it has influenced rights worldwide.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

Alzheimer's can lead to brain shrinkage, with an average of around 2% of volume reduction per year