The difference between marketing and advertising: Advertising is technically a type of marketing

An ad agency is a firm that a company contracts to assist with marketing efforts

While some corporations have marketers and advertisers as full-time employees, others contract advertising agencies to get the work done. Ad agencies typically have a variety of departments depending on their specialty, but they often include account executives to help manage client relationships and a creative department to produce the ads.

Influencers try to make money off posts—but that's not always the case for creators

The words “influencer” and “creator” are used interchangeably to describe someone who posts consistent content to a significant number of followers on at least one social media platform. But the difference between the two is important. Especially to marketers seeking to tap social media stars to promote products and services.

What's the difference between a stock and a share?

While the words "stock" and "share" are often used interchangeably in casual conversation, they have different meanings. For instance, "stock" is more general, whereas "share" is more precise.

Trademarks are a form of consumer protection

Trademarks help brands distinguish their products from competitors, but they also give consumers clarity around the product they are buying and where it comes from. Distinguishable names help prevent consumer confusion and maintain a consumer's ability to choose their preferred product and brand.

US federal law dictates that all ads must not be deceptive

It also dictates that all ads must be “not misleading, and, when appropriate, backed by scientific evidence.” However, enforcing these laws can be difficult given the massive number of ads that run all over America each day. This explainer on the subject from the FTC provides more information.

The majority of Meta's revenue comes from advertising

Since introducing Facebook Ads in 2007, ads have become the main way Meta makes money and keeps the social media platforms free for users. Meta's targeted ad program allows businesses to set a maximum advertising budget and be charged only for the actual number of impressions an ad receives. In 2025, $196.175B of Meta's $200.966B annual revenue came from advertising.

Find out the difference between prediction markets, sports betting, and investing

As one expert put it, "investing is a long-term strategy to build wealth over time, speculation is an attempt to predict the future, and gambling is a game of luck."

Marketers often use psychological tactics to sway consumer action

From making someone feel as though a resource is scarce (“only one item left in stock!”) to invoking a sense of authority (“top dentists recommend this toothpaste”), marketers use a variety of psychological tactics to elicit a desired response from their target audience.

Learn more about the four main market structures

In modern economic theory, there are four main market structures. Under each market structure, firms (or businesses) have differing levels of competition and reach different levels of price efficiency based on the consumer's willingness to pay for a product or service.

Steve Jobs introduced Apple’s 'Think Different' marketing campaign

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.

Understand the differences between manga and comics

Manga and comics—often conflated with one another—are two distinct art forms. Manga is predominantly black-and-white, with long and continuous story arcs by a consistent creator. Western comics, meanwhile, are done in full color, released as individual issues, often feature multiple creative teams, and encourage shorter and self-contained narratives.

What's the difference between a psychologist and a psychiatrist?

While both psychiatrists and psychologists are mental health professionals, the big difference is that psychiatrists are medical physicians (MD or DO) while psychologists are not. Learn what makes these two profession different with this brief explainer.

The difference between cash flow and profit, explained

While cash flow is the net balance of cash moving in and out of a business, profit is the remaining balance after subtracting a business's operating expenses from its revenue.

What's the difference between an ale and a lager?

The major distinction is that ales are typically fruitier, while lagers are cleaner and crisper. This video breaks down several more of the nuanced differences between the two styles.

The two main types of life insurance are term and permanent

The biggest difference between the two is how long they cover the life of the insured person and how much they cost. This guide can help you learn more about term and permanent life insurance, plus their different variations, to choose the right policy for you.

How generative AI differs from machine learning

Compared to machine learning - which is sort of like teaching a toddler how to recognize what a dog looks like by showing them images of one - generative AI is like teaching that same child how to actually draw a dog. Unlike machine learning, generative AI can actually generate. Read this article for a more in-depth comparison between these two types of artificial intelligence.

What's the difference between weather and climate?

A five-minute TedEd video exploring the differences between weather and climate – what they are, how we predict them, and what those predictions can tell us.

Performance art differs from other performances, like dance and theater

While performance art is a very flexible genre, it is defined by several core elements: time, space, the body, and the relationship between the artist and the audience. These elements may be manipulated in infinite ways to convey the artist’s message, such as how endurance performances challenge the limits of the body over long periods of time.

1440: Everything you need to know about Alzheimer's

What is Alzheimer's, and is it different from dementia? In short, yes—Alzheimer's is a specific brain disease that falls under the umbrella of dementia. However it is the most prevalent form of the condition, accounting for 60 to 80% of reported dementia cases.

Movie trailers used to air after the film, hence why they’re called ‘trailers’

These in-theatre advertisements used to “trail” the movie rather than precede it. The first movie trailer shown at the movies dates back to 1913, when marketer Nils Granlund put together rehearsal footage of an upcoming Broadway musical to drive ticket sales.

Propaganda became a key weapon in the US–Soviet Cold War

Both superpowers waged a global battle for hearts and minds through propaganda—using film, radio, art and education to promote their values. The US emphasized freedom and prosperity, while the USSR championed socialism and anti-imperialism.

American Express is both a card issuer and a processing network

Unlike most credit card companies, American Express issues credit cards and processes payments—something called a closed-loop model. By offering both services, American Express profits from both interest and interchange fees, and also has access to more data on how customers spend their money so it can offer better perks.

A taxonomy of restaurant types

What's the difference between "fast food" and "fast casual"? Is there any real difference between a "diner" and a "family style restaurant"? This guide from DoorDash explores the industry's fine distinctions, along with some deeper dives into specific enterprises that found success.

The difference between standard cancer treatments and emerging immunotherapies

If you've ever wondered what the difference was between immunotherapy and chemotherapy, this short video takes you through the steps. Briefly, chemotherapy attacks cancer in tumor cells directly, while immunotherapy encourages your immune system to fight it. There's more to it than that, but this delightful two-and-a-half-minute video provides a good primer.

What is mixed reality?

Mixed reality is a technology that blends the physical and digital worlds, allowing virtual and real objects to coexist and interact in real-time. It combines elements of both virtual reality and augmented reality, enabling users to perceive and manipulate digital content as if it were part of their physical environment.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Hedge funds, the private investment firms that trade a wide swath of financial assets, make money by imposing steep fees on investors and from the fund's investment performance.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Doctors differentiate between a phobia and fear by asking patients whether their fear interferes with their day-to-day activities.

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

See how fireworks are made and learn how metals like magnesium and copper are responsible for different colors.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Gerrymandering works through two techniques: cracking opposing voters across districts to dilute their power, and packing them into a few to waste their votes in lopsided majorities.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Corals are themselves not coral reefs—the term refers to the tiny marine invertebrates that build the rigid reef.

The United States is one of only around two dozen countries with a fully federal system of government, in which power is divided between national and state governments.

The first steps to rebuilding your credit score include getting to know exactly what's on your credit report and figuring out how far you are from the '700 club,' or 'good score' range.

While the sun's gravity keeps the planets in orbit, their gravity also pulls on the sun, causing it and everything else in the solar system to orbit around a mutual balance point called the barycenter—the true center of the solar system.

Telehealth demand for GLP-1s for weight loss is booming as consumers seek easier access.

El Niño, Spanish for 'the boy,' was named after Jesus Christ because the phenomenon resembled the weather changes observed around Christmastime.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

An Ebola vaccine was developed during the 2018 west African Ebola outbreak, but the 2026 Ebola outbreak is with a different species of the virus, not the one that the vaccine is approved to treat.

The boiling temperature of water decreases with increasing elevation because the molecules need less energy to overcome the lower atmospheric pressure associated with thinner air.