'Ogilvy on Advertising' is David Ogilvy's career memoir full of his favorite copywriting advice

Warren Buffett once referred to David Ogilvy as a genius

Buffett also owned stock in Ogilvy & Mather, David Ogilvy's advertising agency. This podcast episode dives into an overview of one of Ogilvy's best-selling books, "Confessions of an Advertising Man," which he wrote in part to grow his agency business.

‘The consumer isn't a moron, she's your wife’ is among David Ogilvy’s most memorable pieces of advertising advice

Some of David Ogilvy’s maxims include, “talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels” and “never write an advertisement which you wouldn’t want your own family to read.”

Scroll through a 75-year timeline of Ogilvy’s iconic ads

From the brilliant Rolls-Royce slogan that David Ogilvy wrote himself (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”) to Dove’s early 2000s campaign for Real Beauty, these 75 ads are among the best in advertising agency Ogilvy’s history.

David Ogilvy’s brother helped get him into the advertising business

Ogilvy sent a copy of his stove sales manual, "The Theory and Practice of Selling the AGA Cooker" (which Fortune magazine later called "probably the best sales manual ever written”) to his brother, who was working at London ad agency Mather & Crowther at the time.

David Ogilvy once worked for the man who created the Gallup Poll

In 1938, when Ogilvy came to the United States, he started working for George Gallup’s Audience Research Institute in New Jersey. He took his learnings with him through the rest of his career, including during World War II, when Ogilvy worked with the Intelligence Service at the British Embassy in Washington.

Ogilvy & Mather rebranded to just ‘Ogilvy’ in 2018

This was far from the first brand evolution the agency itself has gone through in its more than century-long history. The agency now known as “Ogilvy” started as a London advertising agency founded in 1850 by Edmund Mather. By 1964, it became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.

Ogilvy won the Shell account with a last-minute flight from New York to London

When Shell was searching for a new ad agency, David Ogilvy filled out the pitch questionnaire himself, planning to hand-deliver it to Shell’s President in New York. When he found out that the president was in London, Ogilvy hopped on a flight. This newsletter edition tells the full story of how Ogilvy’s grit and determination won Ogilvy & Mather the coveted Shell account.

In one of Ogilvy’s most well-known ads, he put an eyepatch on the ad’s star for ‘story appeal’

A 1951 campaign for men’s clothing brand Hathaway’s shirts featuring a distinguished man … wearing an eyepatch. Ogilvy has said he added it for “story appeal,” the idea that an ad should make viewers want to know the full story. The campaign ran for more than a decade. Ogilvy explains story appeal and more of his creative principles in this video.

David Ogilvy died at his chateau in France in 1999

Ogilvy purchased Chateau de Touffou in 1973 and would go on to host hundreds of Ogilvy & Mather staffers there over the years. Some say that Ogilvy was eager to take his agency public in part so he would have more money to purchase the chateau.

Explore a website dedicated to reviewing books about the advertising industry

“The Agency Review” reviews any book that touches advertising—from straight business books by the likes of David Ogilvy to a book about the history of bourbon. It has reviewed more than 200 books since the site started in 2012.

King's 'On Writing' is a classic text about his craft

Stephen King is known first and foremost as a horror writer. However, one of his best-known books happens to be nonfiction. “On Writing,” published in 2000, is part autobiography and part instruction manual. King explains how he came to his craft and offers advice on ways aspiring writers can improve.

'The Firm' is a book about the influence of top consulting firm McKinsey

The author argues that consulting firms are so valuable to the companies that hire them because the clients don’t have to take the blame for any changes the consulting firm decides to make within the organization.

James Frey's 'A Million Little Pieces' was marketed as memoir but revealed as fiction

The addiction book became a huge success after being added to Oprah Winfrey's book club. After it was revealed to be fiction in 2005, Oprah invited Frey on her show and criticized him for deceiving her and his readers.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Y Combinator cofounder Paul Graham keeps a public archive of his insightful essays

In addition to cofounding Y Combinator and other companies before it, Paul Graham is a prolific writer and artist. He chronicled many of his thoughts while building Y Combinator in a series of dozens of candid essays, all of which you can read in an online archive.

Mid-century modern graphic designers like Milton Glaser and Eric Carle found success with children's books

Glaser was famous for creating the "I Heart NY" logo, the DC Comics logo, and an iconic Bob Dylan poster for CBS Records, but he naturally transitioned to illustrating children's books like "The Smallest Elephant in the World" and "If Apples had Teeth." Carle, author of "The Very Hungry Caterpillar" and "Brown Bear, Brown Bear, What Do You See?," began his career in advertising. Scholars say mid-century modern's preference for clean lines and bold colors was a natural fit for kids' books.

There's a college course teaching influencing 101

A class at Duke University called Building Global Audiences promises to teach students how to grow their social media followings, master the art of content creation, and, of course, eventually monetize it all. One writer took the class and wrote about what it was like to be a student.

Steve Jobs mandated that a legendary book on yoga be distributed at his memorial service

The iconic entrepreneur died in 2011, but before he did, he planned the details for his memorial service. One of the instructions was to leave attendees with a parting gift: a brown box that contained Paramahansa Yogananda’s book “Autobiography of a Yogi,” a book he read as a teenager and then returned to annually.

Writer Christopher Hitchens on why Orwell matters

In this 2008 segment with NPR, the author of "Why Orwell Matters" discusses his admiration for the author and fields questions from callers. Hitchens notes that anyone can write about tyranny, but that Orwell's brilliance is in exploring why people "are so keen to obey."

The best podcasts about Old Hollywood

If you’re intrigued by the gossip and scandals of Hollywood’s early years, you’ll want to check out this Vanity Fair list of some of the best podcasts on the topic. Some, like Karina Longworth’s "You Must Remember This," cover a different event from Hollywood history with every episode. Others follow a single topic over the course of an entire season, like "No Place Like Home", which explores the 2005 theft of the original "Wizard of Oz" ruby slippers.

Famed historian David McCullough on five things to know about the Wrights

The bestselling author of popular, beloved histories on US presidents, engineering feats and disasters published a study of the Wrights in 2015. Here. he highlights five key facts to know about the brothers, including that their efforts were bootstrapped—meaning they paid for their work themselves with no outside investors.

The 'Howl' obscenity trial changed American publishing

The "Howl" obscenity trial is one of the most significant in American publishing, affirming that material with the "slightest redeeming social importance" cannot be considered "obscene." In the process, it permits artists, like Allen Ginsberg, to use the language they see fit to express themselves.

Gonzo Journalism places the author at the center of the events

Some may describe Gonzo as a more daring style of subjective reporting than New Journalism, as it prioritizes the personal experience and opinions of the writer. Gonzo pieces also tend to feature hyperbole, comedy and taboo subjects.

Candide's 'Voltaire' satirized blind optimism

The French philosopher’s most famous work, published in 1759, cataloged the journey of its titular hero, who was guided by a crackpot philosopher and the belief that optimism was the solution to life’s problems, despite all the evidence to the contrary.

David Attenborough's career, from managing television programming to natural historian

Throughout his career, Attenborough's storytelling style framed nature as the stage where plants and animals were characters that audiences could connect with and become emotionally attached to. Before the breakout success of "Life on Earth" and working full-time on making programs about the natural world, Attenborough spent a decade in executive roles responsible for overseeing content on BBC channels.

How Charles Blair Macdonald changed the design behind golf

Macdonald's contributions to golf course design, including 21 principles still used today, are just as legendary as the game's players. This deep dive into the mostly forgotten figure explores his legacy, including why he never charged for his services.

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

American short story writer Flannery O'Connor raised 40 peacocks, which became potent symbols for her fiction's elegant violence

See the most iconic photos from four decades of LIFE magazine

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Legendary architect Frank Lloyd Wright designed the SC Johnson headquarters in Wisconsin, aiming to make a cathedral-like workplace

The first robot in literature may have been a 'mechanical man' in 1907's 'Ozma of Oz,' a book in L Frank Baum's 'Wizard of Oz' series.

Explore a list of the 100 best novels of all time, compiled by some of the world's best living writers, including Salman Rushdie, Stephen King, and Jennifer Egan.

Double world record holder Hunter Ewen helped conquer his fear of balloons, called globophobia, by training to win Guinness World Record titles for balloon inflation.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

Before writing 'Walden,' transcendentalist Henry David Thoreau nearly burned down his hometown with a campfire that grew out of control.

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

Most of the observable universe's volume consists of voids and supervoids—enormous regions of space with little to no galaxies, stars, or light.

Explore the history, structure, and species of Australia's Great Barrier Reef with this interactive journey narrated by Sir David Attenborough.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.