'The Million Dollar Homepage' is a snapshot of a dead internet

Internet domain names can be worth millions of dollars

And yet, the mysterious man who owns Milk.com likely isn't selling his valuable site any time soon.

See the original websites for companies like Google, Facebook, and Apple

Explore archived images of homepages on websites dating all the way back to 1991.

Pets.com is one of the most emblematic dot-com companies

Pets.com—an e-commerce pet store webpage—is a prime example of dot-com companies burning through investments. Despite being a popular and well-known brand, the company struggled to generate enough revenue to become profitable. After raising approximately $82.5M in its February 2000 initial public offering, Pets.com filed for bankruptcy in November of that same year.

The dot-com boom made Mark Cuban a billionaire

Cuban co-founded AudioNet with Todd Wagner in 1995 before it became Broadcast.com—a web app that allowed people to listen to sports commentary on their computers if they couldn't watch a game. In 1999, Yahoo bought Broadcast.com for $5.7B. By the time the market crashed, Cuban had already sold most of his stock in the company and had become a billionaire.

Roughly 350,000 billboards advertise across the US

The world's oldest form of advertising can feel antiquated in a digital age, but the place-specific signs are the basis of a $9B business. Learn the history of these ads and how they remain relevant in a digital age.

Mosaic is credited for making the World Wide Web accessible to everyday people—not just scientists—for the first time

Mosaic was a web browser that allowed people to more easily access webpages on the World Wide Web. But unlike previous browsers, Mosaic was a graphical browser, which means it displayed images alongside text. This helped turn the web from a place for scientists into a cultural location that captured people's attention.

PixelMap, one of the oldest NFT projects, made its creator an overnight millionaire

PixelMap suddenly became popular as crypto enthusiasts looked to own a piece of NFT history. Its creator talks about its surprise success in this podcast.

Today's money-making influencers might not have existed without the 'mommy bloggers'

"Mommy bloggers" chronicled the realities of their lives with kids on blogs in the early 2000s. Many eventually made some serious ad dollars too.

The overnight collapse of Ello, a beloved, decade-old social network

Ello launched in 2014 with big dreams to avoid advertising and retain a user-friendly, simple style. But in 2023, the hip social network suddenly shut down, removing nine years of posts with no warning. Artists, writers, and other creators lost nearly a decade of work with no explanation. Read the troubling story here.

Mark Zuckerberg was nearly fired from his own company after refusing to sell Facebook to Yahoo for $1B

In 2006, Yahoo tried to buy Facebook for $1B. Despite enthusiasm from nearly all of Facebook's management team and board (which included PayPal cofounder and famed investor Peter Thiel at the time), then 22-year-old Zuckerberg turned down the offer, insisting that Yahoo undervalued the company and didn't have a clear vision for the future. Zuckerberg has since said he regrets not being clear about his intentions to grow the company with his team before the Yahoo bid, as almost all of the company's management team left after he turned down the offer.

Executives at American Online wanted to shut down AIM

Despite not seeing value in a service that could not be charged for, executives were pushed by the development team behind AOL's Instant Messenger to keep it free, which helped it reach 36 million active users. Screenname selection and away messages allowed users to express their individuality, and the use of emoticons sets the tone for future internet communication.

Macy’s doesn’t own its flagship location because of the 'million dollar corner'

When Macy’s moved to the Herald Square location, it reached a verbal agreement to acquire that corner of land—but at the last minute, it was sold to a rival store for roughly $1M.

The Grateful Dead's online bulletin board system inspired the early internet

The legendary countercultural band the Grateful Dead had a popular hub on The Well, an online extension of the Whole Earth Catalog, a popular hippie magazine in the '60s and '70s. Users included Craig Newmark (founder of Craigslist), Steve Case (founder of AOL), and Steve Wozniak (cofounder of Apple).

The 'Where's George?' project tracked a trail of $1 bills across the US

Over a decade ago, a group dedicated its time to tracking $1 bills in the US. They would stamp single bills with the phrases “currency tracking project” and “Track me at WheresGeorge.com” in a practice they dubbed “Georging.”

The history of the commercialization of the internet, from ARPANET to NSFNET and beyond

NSFNET was launched in 1986 by the National Science Foundation as the first network available to all researchers, connecting them to a system of supercomputer facilities. Despite growing from 2,000 computers in 1985 to 2 million by 1993, the rapid expansion of commercial internet services led to NSFNET's decommissioning by 1995.

Relive the millennial panic with 'Surviving Y2K'

This multi-episode series follows host Dan Taberski as he interviews coders, survivalists, conspiracy believers, and others who lived the Y2K scare firsthand—while weaving in his own personal story from 1999, providing a more intimate view of the crisis.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

Understanding 'YouTube Face,' the platform's pervasive thumbnail style

It's an image that's rampant across the web's premier video platform: open mouths, astonished eyes. It looks cheesy and cheap, yet its practitioners are some of YouTube's most popular personalities. The Ringer's Nate Rogers digs into the history of the phenomenon to learn why it's had such staying power.

Temu ran the same Super Bowl ad five times in 2024

During 2024’s campaign, Temu spent millions of dollars on its five identical “Shop Like a Billionaire” Super Bowl spots that showed animated characters feeling extremely joyful upon receiving cheap products.

The Rolling Stones were paid $3M to have 'Start Me Up' in the Windows 95 promo

The fee was part of Microsoft's $300M advertising and promotional campaign for the operating system, which featured the Start button for the first time. The company also filmed sitcom-style infomercials featuring "Friends" TV stars Jennifer Aniston and Matthew Perry.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

The insane growth of America's millionaire class

The average net worth for an American household is now $1M, according to 2024 data from the Federal Reserve. How did being a millionaire—a word that was once a status symbol—become the norm? This article answers that question and more, such as what the average millionaire's assets look like in detail. Read the article here.

Wikipedia arose from a failed, for-profit online encyclopedia

Nupedia was launched in 2000 by internet entrepreneur Jimmy Wales and internet project developer Lawrence Sanger, only publishing articles written by experts after a cumbersome seven-step review process. The two developed Wikipedia to allow the public to write articles for future review, but shifting to self-moderation contributed to Sanger's departure in 2002.

Sears used to sell entire DIY houses in its catalog

From 1908 through the 1940s, Sears sold DIY house kits starting at $600. An estimated 100,000 homes were built, but fewer than 5,000 have been identified today.

OpenAI CEO Sam Altman has called OpenAI 'the most capital-intensive startup in history'

As of 2024, Silicon Valley was set to spend $1T in the coming years building AI. As companies, including Google and Microsoft, fling billions at AI dreams, concerns are rising about whether that money will ever be recouped. To learn about the argument that there is an AI bubble—and that it could soon burst if AI doesn't prove its worth—read this article.

The dead internet theory suggests that mostly bots are interacting online

The dead internet theory proposes that bots create most online content. These bots are believed to create social media posts to boost engagement and increase advertising revenue. However, the accounts doing the liking and commenting are also believed to be bots. The theory suggests governments use bots to manipulate public opinion.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

A century of Billboard issues documenting the evolution of popular music.

After NASA's Voyager 1 captured Earth as a single pixel as it left the solar system in 1990, astronomer Carl Sagan used the image to reflect on humanity's fragility and the responsibility to protect 'the only world we've ever known.'

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

The identity of the Tank Man in the iconic photo from the 1989 Tiananmen Square protests remains unknown and was possibly killed.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

The animatronic shark from Steven Spielberg's 'Jaws,' the first modern blockbuster, was a complex underwater apparatus called 'Bruce.'

Take a 3D tour of the Hajj, Islam's annual pilgrimage to Mecca, undertaken by over 1.5 million Muslims.