Internet domain names can be worth millions of dollars

'The Million Dollar Homepage' is a snapshot of a dead internet

In 2005, 21-year-old Alex Tew set out to make $1M by selling $1 pixels on his website, effectively creating a standalone internet billboard. The gambit worked, and because the advertisements were one-time payments, the site looks the same as it did in 2005, despite many of the advertised sites going defunct since.

Domains were like real estate in the dot-com era

In the early days of the World Wide Web, users needed to type URLs directly in the search bar to navigate to webpages (as opposed to the more general keyword search that browsers use now). This made simple, short, and intuitive domain names a hot commodity. So having a domain name, like Pets.com or Rent.com, that was easy to find and understand was like owning prime real estate on the WWW. (Some users may experience a paywall.)

The ubiquitous 1990s “Got Milk?” ad campaign was intended to fix milk’s dwindling popularity in the late 20th century

Despite its success in spreading the word about milk, the sales numbers weren’t quite as impressive. This Mental Floss article details the marketing efforts themselves, as well as how milk lobbyists didn’t necessarily succeed despite their revolutionary ads.

The dot-com boom made Mark Cuban a billionaire

Cuban co-founded AudioNet with Todd Wagner in 1995 before it became Broadcast.com—a web app that allowed people to listen to sports commentary on their computers if they couldn't watch a game. In 1999, Yahoo bought Broadcast.com for $5.7B. By the time the market crashed, Cuban had already sold most of his stock in the company and had become a billionaire.

The history and success of the mysterious Mars Inc.

Mars, Incorporated manufactures some of the world’s favorite treats, including M&M’s, Snickers, and Milky Way bars. Despite their success, you’ve probably not heard of them. The privately held company is largely unknown to the world despite being owned by the second-richest family in the US. This podcast discusses the mysterious Mars family and their remarkable entrepreneurial feat. Listen to uncover more.

A 'unicorn' is a private company with a $1B-plus valuation

Just like a horse with a spiraling horn on its head, private companies with a more than $1B valuation are rare creatures. But unlike the mythical creature, this type of “unicorn” is occasionally spotted in the wild. Unicorn companies include SpaceX, OpenAI, Skims, and more.

The median trademark of public companies in the US is worth $22.5M

There are multiple approaches to evaluating the value of a trademark. Some strategies include analyzing the value of royalty payments a trademark produces and the cost of recreating the trademark or brand.

View the ecosystem of global services, organizations, and agencies behind the internet

Through an open, transparent, and collaborative model built on open standards development and shared global ownership, the internet is kept freely accessible amid evolving international policies. Key organizations, such as IANA, which allocates IP addresses and fulfills administrative functions for the Domain Name System, function as non-profit organizations.

A 6-liter bottle of wine once sold for $1M

Some fine wines are considered alternative investments that could grow in value over time.

Macy’s doesn’t own its flagship location because of the 'million dollar corner'

When Macy’s moved to the Herald Square location, it reached a verbal agreement to acquire that corner of land—but at the last minute, it was sold to a rival store for roughly $1M.

Data center companies are worsening housing undersupply in some regional markets

With large capital to spend, technology giants have disrupted the real estate market, driving up prices by outbidding commercial and residential developers and intensifying competition for available land. A property purchased over several years for $50M in Prince William County, Virginia, was sold to Amazon for $700M in 2025.

As of 2025, an estimated $3.2B in annual revenue flows through dark web platforms

The untraceable cryptocurrency Monero is used in about 60% of transactions across more than 37 active marketplaces that sell copyrighted materials, private information, and phishing kits—tools that help bad actors more easily create fake sites to steal users' data—for financial fraud.

Track Warren Buffett’s real-time net worth

Buffett is worth many, many billions of dollars. As a self-made billionaire, he is the eighth-richest man in the world, and his real-time net worth changes daily.

One of Apple's first computers sold for $375K at an auction

An operational Apple I, the first model of personal computer made by Apple, sold for $375K at an auction. The machine was first sold in 1976 and has a handwritten serial number by Steve Jobs himself. The auction, provided rare insight into the beginnings of the influential tech company.

Mark Zuckerberg owns a cattle ranch in Hawaii

Zuckerberg owns a cattle ranch on Kauai, where he says his goal is to raise the best beef in the world. Zuckerberg has said that he raises Wagyu and Angus and feeds them macadamia meal and beer, both of which are produced on the cattle ranch. In January 2024, Zuckerberg said his daughter thought his full-time job was cattle ranching.

A ‘Bored Ape’ NFT was once kidnapped

An art heist in the crypto world plunges listeners of the "Search Engine" podcast into another mystery about why so many celebrities suddenly started selling the public on NFTs in 2021.

Bitcoin's founder has always remained anonymous

A pseudonym used by the person or group of people who created bitcoin—the first decentralized cryptocurrency—the real identity of Satoshi Nakamoto has baffled millions of enthusiasts for years.

The number of illiquid millionaire households is increasing

"Illiquid" refers to the increasing number of millionaire households who have most of their net worth tied up in housing and retirement accounts.

A conversation with Wikipedia’s cofounder

In the early 2000s, the nonprofit free encyclopedia Wikipedia launched and became one of the most visited sites on the internet. This lengthy interview with cofounder Jimmy Wales provides insight into how the encyclopedia originated, how it is funded, its plans for the future, and a number of other facts about the hugely influential resource.

MuggleNet became the internet's largest 'Harry Potter' fan community

Launched in 1999, MuggleNet attracted millions of readers with news, theories, and fan-fiction. It helped define early online fandom, later expanding into podcasts, books and events.

The most mysterious (known) star in the universe

Something massive, with roughly 1,000 times the area of Earth, is blocking the light coming from a distant star known as KIC 8462852. One of astronomers' more intriguing theories: Alien technology. Discovered via NASA's Kepler space telescope and a...

In 2021, someone paid $2M for an unopened 'Super Mario Bros.'

The collectibles site Rally announced in 2021 that an unopened "Super Mario Bros." cartridge sold for $2M. That's the highest price ever paid for a video game.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

A Missouri farmer sold $140M worth of fake organic feed

Randy Constant sold nonorganic feed to other farmers, who fed it to their animals, which were then sold as organic meat. The scheme began sometime in the mid-2000s and ended after a tip, likely from one of Constant’s competitors, to the US Department of Agriculture. Constant pleaded guilty and was sentenced to 10 years in prison, but died by suicide before serving time.

The 'Seinfeld' characters would likely be financially successful today

Even though Kramer probably doesn't have a 401(k) plan, he also probably struck gold as an investor with many side hustles.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

The US government reportedly hoards 1.4 billion pounds of cheese in caves

In limestone mines said to be hundreds of feet below the ground, officials have allegedly stored surplus cheese to keep the industry afloat amid ebbs and flows in demand.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Frank Lloyd Wright's houses are historically hard to sell because they're old, subject to local landmark commissions, and often unfashionable

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Most of the observable universe's volume consists of voids and supervoids—enormous regions of space with little to no galaxies, stars, or light.

The US dollar is the most widely circulated currency in the world, and is involved in nearly 90% of global transactions

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

The identity of the Tank Man in the iconic photo from the 1989 Tiananmen Square protests remains unknown and was possibly killed.

Against his wishes, Albert Einstein's brain was removed before his cremation, and the pathologist responsible stored it for decades in mason jars within a beer cooler.

Discover the catastrophic consequences of a failure of the US electrical grid—something that is more likely than many Americans think.

Search a massive database of over 4 decades of clues from the TV quiz show 'Jeopardy!'

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Use this calculator to find the dollar value of your mental load, from meal planning to coordinating after-school care for your children.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

Read a deep dive on the 'all-purpose healing' peptide BPC-157.

Urushiol, the oily toxin in poison ivy, can remain allergenic on clothing for years.

Sunflowers have long been a symbol of nuclear disarmament because they can extract large amounts of radioactive cesium from soil.