Elon Musk claims cutting costs fast was the only way to stop X from dying

X's brand health has sharply declined since Elon Musk's takeover

Since Musk acquired the platform, impression, quality, and satisfaction scores have all turned negative—reflecting widespread disapproval among former and current users. As of fall 2024, despite the reputational damage, X remains the sixth-most-visited website globally.

X's quirky culture clashed hard with Elon Musk's extreme leadership style

Investigative journalists have written that social platform X's open, sometimes chaotic workplace stopped when control shifted irreversibly from Jack Dorsey to Elon Musk. They claim the stark contrast in personalities left little protection for existing employees, culture, or users.

Elon Musk reshaped Twitter into X with bold moves and polarizing decisions

What began in early 2022 as Musk quietly buying Twitter shares soon escalated into a $44 billion hostile bid to take the company private. When Musk officially took over Twitter, he walked into headquarters carrying a literal kitchen sink, captioning the moment, "Let that sink in."

Elon Musk once tried to make himself CEO of OpenAI

After three years of funding the company since its 2015 launch, Musk believed OpenAI had fallen too far behind Google and proposed taking the helm. Rejected by OpenAI's other founders, Musk walked away and reneged on a $1B donation. (Some users may experience a paywall.)

The rebrand to X was to make Twitter an all-in-one social media app

Elon Musk renamed the platform as part of his plan to create an app that goes beyond posts and tweets. The rebrand included a new name, logo, and vision for a platform that offers messaging, video, banking, shopping, and more.

See a timeline of all of Elon Musk's business ventures

From the software company Zip2 in the 1990s to Musk's Twitter acquisition (which he later renamed X), Elon Musk has run, founded, and invested in many different businesses over the past three decades.

Elon Musk's will to launch: the early days of SpaceX

Radically reducing the cost of rockets and innovating totally new space vehicles originated in the singular force of Elon Musk's vision. In this podcast, Founders creator David Senra shares what he learned reading a book about SpaceX's beginnings, highlighting Musk's audacious refusal to follow industry conventions and promotion of a culture of action and speed. Learn more insights from the founder here.

Tesla plans to eliminate the use of rare earth elements in future vehicles

At a 2023 Investor Day event, Elon Musk outlined steps to focus Tesla's efforts on climate action rather than new vehicle models. Musk estimates the transition to carbon-free, sustainable energy will cost $10T.

Elon Musk is known to sleep under his desk during intense periods of work

The tech company founder and CEO has a wide variety of leadership principles he has kept consistent while building multiple different companies, including eschewing middle management and using the "idiot index," a formula he uses to identify manufacturing inefficiencies.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

Nonstop posting by Elon Musk provides calculated political and brand messaging

For a week in August 2024, Musk posted 650 times, including reactions to far-right influencers; promotion of his AI tool, Grok; and support for controversial political takes. He livestreamed himself playing Diablo IV for hours during that same week.

Tesla short sellers benefited from the company's poor performance in 2025

Tesla was widely considered the most-shorted stock until 2024, despite consistent short-seller losses. Between 2016 and 2020, short sellers reportedly lost more than $11B as Tesla's stock price continued climbing. However, long-held short positions began paying out in 2025 as Musk's foray into politics and his eventual feud with President Trump hurt Tesla's stock performance. In 2025, Tesla short sellers made more than $10B.

How SpaceX Made Space Affordable

SpaceX has cut launch costs by over 95%—from $54,000 per kilogram to around $2,000—reshaping how we access space.

Nvidia CEO Jensen Huang once saved Nvidia from bankruptcy with a multi-million dollar Hail Mary

Nvidia is now known as one of the top companies contributing to the AI boom, but back in the 1990s, it almost failed. One last-ditch effort conversation that CEO Jensen Huang had with an investor saved the company.

FTX, one of the world's largest crypto exchanges, collapsed in 2022

As crypto markets declined during the post-pandemic slowdown, Sam Bankman-Fried propped up the markets with billions he'd earned leading FTX, one of the largest crypto exchanges. Then, in one of the most rapid financial implosions in modern history, the exchange collapsed as investors rushed to withdraw money.

Facebook was almost sold to Yahoo! for $1B, but its CEO refused

The board tried to fire Mark Zuckerberg for his resistance, which he blames for failing to communicate the long-term vision of the company. He claims the company has succeeded by launching products quickly to learn faster than its competitors.

Peter Thiel and Elon Musk formed PayPal after merging two dot-com companies

Elon Musk cofounded "X.com," an online banking service, in 1999 with the idea that the web would become a financial repository as internet access expanded and became ingrained in daily life. Peter Thiel cofounded "Confinity" as a digital security service that morphed into a payments system. In 2000, the two merged to form PayPal, and in 2002, they sold PayPal to eBay for $1.5B.

The majority of Meta's revenue comes from advertising

Since introducing Facebook Ads in 2007, ads have become the main way Meta makes money and keeps the social media platforms free for users. Meta's targeted ad program allows businesses to set a maximum advertising budget and be charged only for the actual number of impressions an ad receives. In 2025, $196.175B of Meta's $200.966B annual revenue came from advertising.

Dating app Bumble laid off roughly 30% of its staff in June 2025

Founder Whitney Wolfe Herd was criticized at the time for telling staff to "calm down" during a company-wide call informing staff of the layoffs. "I see a lot of freaking-out emojis, y'all need to calm down … everyone's going to have to be adults in dealing with this," she said on the call. (Some users may experience a paywall.)

Bezos has frequently cited a 1999 article titled Amazon.bomb to illustrate how dire the early predictions about Amazon got

Over the years, Amazon founder Jeff Bezos often recalls how wrong the predictions in the 1999 Barron’s cover story were. Among other things, that article declared Amazon’s entire business model to be unsustainable and destined to fail, noting its lack of profit and dependence on a massive amount of capital to fund its growth.

The X Games hired new CEO Jeremy Bloom in December 2024

In this podcast interview, X Games CEO Jeremy Bloom reflects on his first time running the competition—discussing event logistics, athlete relations, and strategies to grow the brand under new ownership.

DOGE was an advisory body President Trump created via executive order in his second term

The Department of Government Efficiency (DOGE) was not an official government department, as those can only be established by Congress. Trump created DOGE to reduce government spending, tapping Elon Musk to run it. Musk left the Trump administration and his role in DOGE in May 2025, and DOGE disbanded a few months later, in November. The informal advisory board helped cut 270,000 jobs during its time in operation.

Private equity deals sometimes come with layoffs

To increase profits, private equity firms often try to streamline and consolidate operations within the companies they acquire as much as possible. They also often alter company business models, expanding into new product offerings and markets that could necessitate team changes.

In 2018, Apple became the world's first publicly traded trillion-dollar company

The valuation was made possible by Steve Jobs' return to the company in 1997, who implemented a simplification strategy by cutting the majority of Apple's existing product line. His promotion of Jony Ive to SVP of industrial design would help popularize Apple through colorful products and marketing.

Spotify took 18 years to reach profitability; 70% of revenue goes to rights-holders

The music streaming company lost revenue for years as it sought to grow, but once it went public, investors pushed the company to expand into podcasts, cut costs, and prefer passive mood listening via algorithmic curation to increase value. Users have mixed feelings about using it.

Hank Green on the problem with being a creator

YouTuber Hank Green takes over The Financial Diet's platform to talk about the creator economy. He walks the audience through the financial decisions involved when making content. He also describes brand deals, and who actually owns the content posted on social media platforms—the creator or the platform itself?

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Hedge funds, the private investment firms that trade a wide swath of financial assets, make money by imposing steep fees on investors and from the fund's investment performance.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

Discover the catastrophic consequences of a failure of the US electrical grid—something that is more likely than many Americans think.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Indefinite cloning of some endangered species may not sustain their longevity because cloning success rates decrease as genetic mutations accumulate.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

The use of fungi to detoxify land and water—a process known as mycoremediation—has been used to clean up natural resources affected by the 2025 California wildfires.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

In 1945, Surrealist artist Salvador Dalí and legendary animator Walt Disney began collaborating on a short film that was not completed until 2003, years after both men had died.

To reduce wrinkles in clothing, research recommends gentle wash cycles with more water and tumble drying with smaller loads and longer times.

Double world record holder Hunter Ewen helped conquer his fear of balloons, called globophobia, by training to win Guinness World Record titles for balloon inflation.

Cultural norms about how to handle the bodies of loved ones in communities in West Africa have hampered Ebola responses.