X's brand health has sharply declined since Elon Musk's takeover

X's quirky culture clashed hard with Elon Musk's extreme leadership style

Investigative journalists have written that social platform X's open, sometimes chaotic workplace stopped when control shifted irreversibly from Jack Dorsey to Elon Musk. They claim the stark contrast in personalities left little protection for existing employees, culture, or users.

Treating X like a product instead of a public space obscures deeper issues

Public outrage over Elon Musk's Twitter acquisition misses the point that the social platform has long failed to address hate speech, not just under Musk's ownership. Over 150,000 mentions of "leaving Twitter" were recorded over the weekend following Musk's takeover.

The evolution of X, from startup to Musk-owned giant, reflects rapid tech shifts

Twitter began in 2006 as a side project and grew into a major global platform, widely used for news, activism, and political discourse. Despite mainstream success, it faced ongoing management turmoil, business struggles, and rising concerns over misinformation and user safety.

Elon Musk claims cutting costs fast was the only way to stop X from dying

Laying off 80% of X's workforce, says Musk, was required to avoid a financial collapse within months of him purchasing the platform. In 2023, he claimed X would be cash-flow positive within the year as advertisers returned to the platform.

X is a social media platform focused on real-time communication and content sharing

Users post and interact through short messages known as tweets. As of February 2025, X receives over 4.83 billion monthly visits, with users spending an average of 34 minutes daily on the platform.

The rebrand to X was to make Twitter an all-in-one social media app

Elon Musk renamed the platform as part of his plan to create an app that goes beyond posts and tweets. The rebrand included a new name, logo, and vision for a platform that offers messaging, video, banking, shopping, and more.

View the list of most followed users on X

X, formerly Twitter, may now face more competition from rival social networks than ever, but it also had over 650 million active users as of early 2025. Elon Musk, Barack Obama, and Cristiano Ronaldo led the list of most-followed accounts then.

Bluesky is gaining momentum by offering users full control over their experience

Controversial changes made by Elon Musk to X have inspired an exodus from that platform and growth in Bluesky. The latter's open-source model gives users customizable feeds, portability between services, and a "billionaire-proof" design that prevents corporate takeover.

Nonstop posting by Elon Musk provides calculated political and brand messaging

For a week in August 2024, Musk posted 650 times, including reactions to far-right influencers; promotion of his AI tool, Grok; and support for controversial political takes. He livestreamed himself playing Diablo IV for hours during that same week.

Grokipedia is Elon Musk's rival to Wikipedia

Developed by xAI—a company Musk founded in 2023 to compete with OpenAI and Google—the site features a search bar where users can type in queries, which reports suggest are then answered by the same xAI model powering the Grok chatbot. Grokipedia describes Wikipedia as having "systemic ideological biases" and a "left-leaning slant."

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

Tesla short sellers benefited from the company's poor performance in 2025

Tesla was widely considered the most-shorted stock until 2024, despite consistent short-seller losses. Between 2016 and 2020, short sellers reportedly lost more than $11B as Tesla's stock price continued climbing. However, long-held short positions began paying out in 2025 as Musk's foray into politics and his eventual feud with President Trump hurt Tesla's stock performance. In 2025, Tesla short sellers made more than $10B.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company

Those revelations include the company's unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

See Bloomberg's continuously updated Billionaire Index

This ranking, updated daily, shows a running tally of the world's 500 richest people. Tesla and SpaceX CEO has largely been atop the list, with a net worth of around $450B as of October 2025. Values fluctuate significantly as much of the wealth is tied to equity in companies.

See a list of all of Elon Musk's known children as of April 2026

Although it's possible that these numbers could be larger than the public realizes, as of April 2026, it was believed that Elon Musk had fathered 14 children with four different women. While he has six children with his ex-wife Justine Musk, he has three with the musician Grimes, including a son named X Æ A-12.

2023's worst performing US IPOs

While an IPO is a huge milestone, it isn't always a total success in the long-term. This data visualization shows some of the worst-performing IPOs of 2023, based on their percentage returns at the end of the year, It includes an NFT gaming company and a Chinese EV battery company.

How Elon Musk's businesses have shaped Texas' Bastrop County

After deadly wildfires in 2011 burned a significant portion of the county, the tech boom in Austin pushed development eastward. Elon Musk has since made the region a key hub of his businesses, including a Tesla gigafactory considered one of the largest factories in the world by volume. Watch this reporter visit the town to hear the pros and cons of the transformation.

The overnight collapse of Ello, a beloved, decade-old social network

Ello launched in 2014 with big dreams to avoid advertising and retain a user-friendly, simple style. But in 2023, the hip social network suddenly shut down, removing nine years of posts with no warning. Artists, writers, and other creators lost nearly a decade of work with no explanation. Read the troubling story here.

The X Games hired new CEO Jeremy Bloom in December 2024

In this podcast interview, X Games CEO Jeremy Bloom reflects on his first time running the competition—discussing event logistics, athlete relations, and strategies to grow the brand under new ownership.

Whitney Wolfe Herd's return as CEO boosted Bumble's declining stock price

While the uptick didn't last, when Bumble announced Founder Wolfe Herd's return in 2025, shares rose in premarket trading and later that day. Investors likely hoped that her strategy could restabilize the business.

YouTuber Marques Brownlee reviews the Cybertruck

Influential technology reviewer Marques Brownlee—known online by his alias MKBHD—made a name for himself by offering in-depth reviews of gadgets like smartphones and laptops for his YouTube channel. Occasionally, he tackles bigger products. For instance, this nearly 30-minute deep dive into Tesla's Cybertruck, an all-electric pickup truck with a bulletproof exterior and futuristic design, which goes from zero to 60 mph—faster than a Corvette.

Global support for free speech and press freedom has declined since 2019

A 2025 Pew Research survey found that the share of people worldwide who consider free speech and press freedom important has declined over the past several years, even though majorities in most countries still say these rights matter.

See a ranking of the most popular websites on the World Wide Web from 1995 to 2023

America Online's homepage was the most popular website through mid-2021, when the Yahoo homepage took over and, shortly afterward, became the first website to reach 1 billion monthly visits. It would not be dethroned until early 2006 by Google, a major player in the search engine market.

Meta disclosed Mark Zuckerberg's interest in martial arts as an investment risk

During the pandemic, Zuckerberg began practicing Brazilian jiu-jitsu and even won gold and silver medals at his first tournament in 2023. His interest in martial arts and water sports, like wakesurfing and hydrofoiling, prompted the company to disclose those hobbies as risks for potential investors, given they pose a threat to Zuckerberg's health and he retains a significant amount of control over Meta.

The story of Boeing's unraveling

Long lauded as one of the world's greatest aviation companies, Boeing has taken a nosedive in the last decade after major mass casualty crashes of its planes and high-profile scandals, which have led to numerous investigations, the temporary grounding of some of its planes, and a huge hit in its value. Listen to this first episode of a series telling the story of Boeing's fall.

As of 2025, an estimated $3.2B in annual revenue flows through dark web platforms

The untraceable cryptocurrency Monero is used in about 60% of transactions across more than 37 active marketplaces that sell copyrighted materials, private information, and phishing kits—tools that help bad actors more easily create fake sites to steal users' data—for financial fraud.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Discover the catastrophic consequences of a failure of the US electrical grid—something that is more likely than many Americans think.

The American Society of Civil Engineers' infrastructure report card gave the US a C in 2025, its highest grade since the project launched in 1998.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Fireworks-related ER visits are on the rise—in 2024, they increased by 52% as compared to the prior year.

A century of Billboard issues documenting the evolution of popular music.

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.

Frank Lloyd Wright's houses are historically hard to sell because they're old, subject to local landmark commissions, and often unfashionable

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

The use of fungi to detoxify land and water—a process known as mycoremediation—has been used to clean up natural resources affected by the 2025 California wildfires.

Human-to-human transmission of hantavirus remains extremely rare, so the 2026 hantavirus cruise ship outbreak doesn't mean we're facing a COVID-style pandemic risk.

The tragic Pulitzer Prize-winning image 'The Vulture and the Little Girl' (1993) generated controversy, raised concerns about ethics in photography, and eventually led to the photographer's death.

Apollo astronauts left items in the moon's 'toss zone,' including golf balls, family photos, and bags of human waste, to make room for lunar rocks.

In recent years a child anxiety expert has created and tested a novel phobia and anxiety treatment approach for children, focused on changing how parents respond to the fears.

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

Alzheimer's can lead to brain shrinkage, with an average of around 2% of volume reduction per year

See a 3D reconstruction of Tenochtitlan, the Aztec capital that was home to an estimated population of 200,000 to 400,000.