Treating X like a product instead of a public space obscures deeper issues

Elon Musk reshaped Twitter into X with bold moves and polarizing decisions

What began in early 2022 as Musk quietly buying Twitter shares soon escalated into a $44 billion hostile bid to take the company private. When Musk officially took over Twitter, he walked into headquarters carrying a literal kitchen sink, captioning the moment, "Let that sink in."

X's brand health has sharply declined since Elon Musk's takeover

Since Musk acquired the platform, impression, quality, and satisfaction scores have all turned negative—reflecting widespread disapproval among former and current users. As of fall 2024, despite the reputational damage, X remains the sixth-most-visited website globally.

The evolution of X, from startup to Musk-owned giant, reflects rapid tech shifts

Twitter began in 2006 as a side project and grew into a major global platform, widely used for news, activism, and political discourse. Despite mainstream success, it faced ongoing management turmoil, business struggles, and rising concerns over misinformation and user safety.

X's quirky culture clashed hard with Elon Musk's extreme leadership style

Investigative journalists have written that social platform X's open, sometimes chaotic workplace stopped when control shifted irreversibly from Jack Dorsey to Elon Musk. They claim the stark contrast in personalities left little protection for existing employees, culture, or users.

See a visual representation Elon Musk's many tweets over a decade

Musk was known for tweeting often long before he purchased Twitter, later renaming the social network "X." One week in August 2024, Elon Musk posted 650 times. This data visualization shows an analysis of roughly 15,000 of his tweets from 2011 to 2021.

Nonstop posting by Elon Musk provides calculated political and brand messaging

For a week in August 2024, Musk posted 650 times, including reactions to far-right influencers; promotion of his AI tool, Grok; and support for controversial political takes. He livestreamed himself playing Diablo IV for hours during that same week.

The rebrand to X was to make Twitter an all-in-one social media app

Elon Musk renamed the platform as part of his plan to create an app that goes beyond posts and tweets. The rebrand included a new name, logo, and vision for a platform that offers messaging, video, banking, shopping, and more.

Elon Musk claims cutting costs fast was the only way to stop X from dying

Laying off 80% of X's workforce, says Musk, was required to avoid a financial collapse within months of him purchasing the platform. In 2023, he claimed X would be cash-flow positive within the year as advertisers returned to the platform.

Elon Musk once tried to make himself CEO of OpenAI

After three years of funding the company since its 2015 launch, Musk believed OpenAI had fallen too far behind Google and proposed taking the helm. Rejected by OpenAI's other founders, Musk walked away and reneged on a $1B donation. (Some users may experience a paywall.)

Silicon Valley’s reign over tech, money, and politics

Tesla and X CEO Elon Musk, OpenAI CEO Sam Altman, LinkedIn founder Reid Hoffman, and others are getting into politics. From Musk’s role in President Trump’s second term to Hoffman’s spending on former Vice President Harris’ presidential campaign, more tech CEOs are expanding into politics. This podcast episode by WBUR and American Public Media discusses what the impact could be with so many tech figures engaging in American politics. Listen here.

Bluesky is gaining momentum by offering users full control over their experience

Controversial changes made by Elon Musk to X have inspired an exodus from that platform and growth in Bluesky. The latter's open-source model gives users customizable feeds, portability between services, and a "billionaire-proof" design that prevents corporate takeover.

The 'Facebook papers' revealed the company prioritized profit over public safety

A whistleblower came forward with internal documents showing employees warned leadership about the company's role in fueling political unrest and misinformation. Systems like XCheck shielded high-profile users like President Donald Trump from normal content rules, often to avoid PR backlash.

Donald Trump redefined presidential communication in the social media age

Trump used platforms like Twitter (now X) to bypass traditional media, announce policy, and confront opponents directly. His online presence reshaped political messaging, blurred the line between official and personal communication, and transformed how presidents engage the public.

Elon Musk follows a five-step decision-making process when simplifying technology

He begins by determining whether how something has been previously done is—in his words—"dumb," or if a certain feature should even exist, let alone be optimized. This first principles method has helped him develop some of the most valuable companies in the world.

Social media can reinforce echo chambers that amplify pre-existing sentiments

A 2023 Nature study showed that exposure to diverse content left participants with unchanged core beliefs, suggesting social media alone cannot create hateful viewpoints. However, such platforms allow rhetoric to spread widely, potentially exacerbating geopolitical tensions.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

How Elon Musk's businesses have shaped Texas' Bastrop County

After deadly wildfires in 2011 burned a significant portion of the county, the tech boom in Austin pushed development eastward. Elon Musk has since made the region a key hub of his businesses, including a Tesla gigafactory considered one of the largest factories in the world by volume. Watch this reporter visit the town to hear the pros and cons of the transformation.

Tesla's lack of business savvy and inability to commercialize led to his obscurity

For decades, despite pioneering technologies for large-scale electrical systems and telecommunications, Nikola Tesla had been forgotten to history. Rather than monetizing his work and becoming more well known, his inventor-first mentality saw him sell off lucrative patents to fund new experiments in the short term.

Mark Zuckerberg views Meta as a technology company—not a social media company

Despite Meta's core products being social media apps, Zuckerberg is adamant that Meta is a technology company that has built social media apps, but can build and is comfortable building other technologies—like AI-integrated glasses and virtual reality labs.

California startup Rivian has attracted disillusioned Tesla owners

Some electric vehicle buyers frustrated by Elon Musk's antics have been won over by the adventure-focused company, which has received a $5B investment from the Volkswagen Group to develop crossover and hatchback models with solid-state batteries.

Was Google's acquisition of YouTube a good deal?

Google's acquisition of YouTube was a game-changer, but was it a good deal in retrospect? Here, the hosts of the popular "Acquired" podcast explore whether the deal measures up to the mythology, starting with a memo from early investor Sequoia Capital.

Listen to Palantir CEO Alex Karp discuss the threat of a surveillance state

Palantir has been criticized for providing the US government with software tools that give government agencies access to data about citizens and could be used for surveillance. Karp often counters those claims by asserting that empowering the work of the American government is absolutely essential for maintaining Western democratic leadership and that private surveillance is a larger threat than government surveillance.

Exclusionary ads can help win over customers, some marketers argue

Slogans like "if you don't like dark roast, this coffee isn't for you," also known as "dissuasive framing," can entice specific groups of customers, some marketers say. The shift comes from the perceived authenticity of a company admitting that a product is not perfect for everyone.

Activist investors use large ownership positions to influence companies

By holding large ownership positions, which often come with leveraged access to a company's board or the ability to force a shareholder vote, activist shareholders can change a company's corporate governance, leadership, and overall direction. Critics argue that activist shareholders hurt companies in the long term by prioritizing short-term higher shareholder returns over sustainability and growth efforts.

Peloton's founder once said the company 'sells happiness' before a disappointing initial public offering

Ahead of the company's IPO, Peloton founder John Foley told investors that "on the most basic level, Peloton sells happiness." However, the inspirational sentiment didn't stick with investors—the company closed the day of its IPO with stocks trading down 11% from the IPO price. (Some users may experience a paywall.)

Ethereum Founder Vitalik Buterin was surprised by the emergence of NFTs

Scams have pervaded the NFT space and made critics question their legitimacy, but proponents believe their use cases could one day extend to real estate and credit scores.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

The use of fungi to detoxify land and water—a process known as mycoremediation—has been used to clean up natural resources affected by the 2025 California wildfires.

Famed poet TS Eliot rejected the manuscript for George Orwell's political fable 'Animal Farm,' writing that its criticism of authoritarianism was not 'the right point of view.'

The United States has had a tumultuous relationship with Cuba since its 1959 revolution, highlighted by a nuclear crisis and a decades-long trade embargo.

Discover the catastrophic consequences of a failure of the US electrical grid—something that is more likely than many Americans think.

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

Human-to-human transmission of hantavirus remains extremely rare, so the 2026 hantavirus cruise ship outbreak doesn't mean we're facing a COVID-style pandemic risk.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Apollo astronauts left items in the moon's 'toss zone,' including golf balls, family photos, and bags of human waste, to make room for lunar rocks.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

Gerrymandering works through two techniques: cracking opposing voters across districts to dilute their power, and packing them into a few to waste their votes in lopsided majorities.

Doctors differentiate between a phobia and fear by asking patients whether their fear interferes with their day-to-day activities.

Crows are believed to have intelligence on par with a seven-year-old child and demonstrate complex behaviors, from problem-solving with tools to recognizing human faces.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.