In 2018, Apple became the world's first publicly traded trillion-dollar company

Steve Jobs saved a nearly bankrupt Apple

Apple nearly went bankrupt in 1997, when the tech company had only three months of operational cash left. Apple's board ousted cofounder Steve Jobs in 1985, but he was brought back as interim CEO to revive the company when Apple purchased Jobs' company, NeXT.

Apple started out in a garage in 1976

Shifting the focus of personal computing from businesses to everyday consumers, Apple found early success with the Apple II, which sold 6 million units, and the Macintosh, which featured a user-friendly graphical interface.

Lessons learned from Steve Jobs

From predicting our screen-filled future in 1983 to slashing Apple's product line in 1997, Steve Jobs believed in focus, simplicity, and the fusion of technology and art. His philosophies still influence how products are built and marketed today.

If you'd invested $1K in Apple stock in 2005, you'd have roughly $130K as of 2025

Over the past 20 years, Apple stock generated an annualized total return of about 27.6%. Learn more about how those numbers came to be in this article.

Walmart was the first traditional retailer to crack the $1T club

In early 2026, the company joined major tech companies Nvidia, Apple, and Meta (among others) as one of the rare firms with a market capitalization beyond $1T. See the latest top companies here.

See a ranking of the world's most valuable brands

Evaluating a brand's value involves evaluating investments in marketing, the strength of the brand, and even the company's performance. Technology companies represent most of the global economy's brand value. As of 2026, Apple has the most valuable brand in the world at $608B.

How TSMC, the world's biggest chip manufacturer, makes money

Taiwan Semiconductor Manufacturing Company has more than 500 clients across the world, but none are bigger or more consequential to its business than Apple. The iPhone maker accounts for 25% of TSMC's total revenue. TSMC controls more than 60% of the global market share in semiconductor manufacturing. Dive into the economics and outlook of this important company here.

Jony Ive helped popularize Apple with iconic product form factors

Appointed SVP of industrial design in 1997 and chief design officer in 2015, Ive was responsible for the translucent plastic shells found on early iMacs and the iBook G3. He also oversaw the construction of Apple Park—the company's headquarters.

Completed in 2017, Apple's headquarters cost $5 billion dollars

Apple Park features a ring-shaped main building that accommodates over 12,000 employees, situated above a two-story underground parking garage equipped with its own traffic light system. Inspired by Stanford University's foliage, Steve Jobs hired one of their arborists to oversee the planting of over 9,000 indigenous trees.

Steve Jobs introduced Apple’s 'Think Different' marketing campaign

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.

The iPhone's impact in 10 charts

It's been almost 20 years since Steve Jobs first unveiled the iPhone, the device that would come to define Apple for years and change not just the smartphone industry but the world at large. 10 examples of the iPhone's impact include its all-screen touch interface and the way it led to the rise of app culture.

The top 100 companies in Silicon Valley

Silicon Valley has pumped out some of the biggest companies in the world, including Apple, Meta, and Google. Thousands of companies operate in the area, ranging from valuations in the trillions to startups only worth thousands.

Apple's future will likely continue to incorporate mixed reality hardware and AI

Although the majority of Apple's profits come from iPhone, iPad, and Mac sales, CEO Tim Cook has overseen a diversification of products since the acquisition of the Beats headphone brand in 2014, including the launch of the Apple Card, Apple TV, and the Vision Pro headset.

Steve Jobs was awarded the Presidential Medal of Freedom

In 2022, the White House posthumously awarded the Presidential Medal of Freedom to Steve Jobs, recognizing Jobs’s work as the cofounder and longtime CEO of Apple, as well as a longtime leader at Pixar.

A quick history of Tencent

The Chinese tech firm grew from a late 1990's internet messaging service to a globally influential conglomerate. It was China's first company to hit the $500B valuation mark, and now enjoys massive reach via WeChat, WeBank, and its robust investment portfolio.

Who are America's highest-paid CEOs?

As of 2024, Apple's Tim Cook, Starbucks' Brian Niccol, and Microsoft's Satya Nadella were among America's highest-paid CEOs, each making tens of millions of dollars per year.

Read about the time Apple tried to trademark an actual apple in Switzerland

In 2017, tech company Apple filed for the trademark to a black-and-white image of a Granny Smith apple in Switzerland—a request that was only partially granted. Apple wanted full control over the image, but many worried that granting the trademark would open up too many opportunities for the company to own the rights to the mere shape of an apple.

Elon Musk joined Tesla in 2004, investing $30M and becoming chair

The company went public in 2010, raising $226 million in its IPO just two years after beginning production on its first car. Tesla's first Supercharger stations were launched in 2012 with six locations in California.

The value of a 400 oz gold bar hit $1M for the first time in 2024

On Aug. 16, 2024, the gold bar size often seen in movies hit $1M in value for the first time when the price of gold reached $2,500 per troy ounce. A data visualization shows what other gold bar sizes are worth and compares them to the size of an iPhone.

Nike went public in 1980, and the first share sold at $22

Nike stock plummeted in the four years that followed the company’s initial public offering (IPO). The company’s deal with Michael Jordan in 1984 ultimately revived investor confidence.

Why companies go public

There are many ways the founders of private companies can make money off an exit. They could sell the company to a larger organization, for instance. But there are unique benefits to having a company listed on the stock market that aren’t often outlined in news alerts about IPOs.

The trillion-dollar coin is a proposed platinum coin with a face value of $1T, which could be used to reduce the national debt

This conceptual strategy was first proposed in 2011 as a potential alternative to raising the US debt ceiling. Although there were several high-profile proponents of the idea, it was eventually rejected in 2013 by Treasury Department and Federal Reserve officials.

Three AI startup founders broke the record for the youngest self-made billionaire previously set by Mark Zuckerberg

Mark Zuckerberg became the youngest self-made billionaire in 2006 at 23 years old when Facebook held its initial public offering. In January of 2026, three AI startup founders—Brendan Foody, Adarsh Hiremath, and Surya Midha—broke Zuckerberg's record and became billionaires at 22 years old.

Tiffany & Co. was among LVMH's most expensive—and complex—acquisitions

Three years after LVMH acquired Tiffany in 2021 for $15.8B, the jeweler's profits doubled to over $1B per year.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Bumble's valuation peaked at roughly $13B around the time of its 2021 IPO

As of April 17, 2026, its market cap was roughly $550M. Experts attribute the decline to a multitude of factors, including slowing user growth and increased competition from Match Group-owned dating apps like Hinge.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

Watch this video that uses Lego bricks to explain how venture capital works.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

A century of Billboard issues documenting the evolution of popular music.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

The animatronic shark from Steven Spielberg's 'Jaws,' the first modern blockbuster, was a complex underwater apparatus called 'Bruce.'

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

Tattoos remain visible on your skin thanks to immune cells called macrophages

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

Take a 3D tour of the Hajj, Islam's annual pilgrimage to Mecca, undertaken by more than 1.5 million Muslims each year.