Apple's future will likely continue to incorporate mixed reality hardware and AI

Virtual and augmented realities are paving the way for a more immersive future

Tech companies like Apple, Meta, and Microsoft invest heavily in immersive technologies such as virtual, augmented, and mixed reality. While VR transports users to a fully digital space and AR adds digital elements to the real world, mixed reality allows interaction with both at once.

Mixed reality devices and other wearables may usurp smartphones

The integration of smartphone features into watches, glasses, and even clothing suggests future technology may be geared toward working independently in the background. Mixed reality technologies are expected to facilitate this ambient computing world by seamlessly and proactively displaying real-time content without physical interactions solely in the real world.

Lessons learned from Steve Jobs

From predicting our screen-filled future in 1983 to slashing Apple's product line in 1997, Steve Jobs believed in focus, simplicity, and the fusion of technology and art. His philosophies still influence how products are built and marketed today.

Limited battery life and increasing discomfort prevent extensive use of mixed reality headsets

Spending 24 hours wearing Apple's Vision Pro highlights some of the challenges facing MR technology, which are compounded by an increasing number of bugs when software is run in nonideal conditions. However, practical and entertainment benefits include placing multiple midair timers when cooking and experiencing immersive multimedia, such as astronomical flythroughs.

Explore a breakdown of 18 influential Apple products

The launch of the MacBook Air in 2008 popularized the ultrabook category of laptops, while the iPad (2010) made large-screen mobile devices a technological norm. The iPhoneX (2017) introduced the notch, which has become a staple at the top of many smartphone displays.

Apple CEO Tim Cook on what it takes to run the world's largest company

Apple CEO Tim Cook is a tough interview subject. He doesn't give many of them, and when he does it's often difficult to move him off of his talking points. In this interview for Dua Lipa's podcast, however, he opens up for a wide-ranging discussion about everything from artificial intelligence to the impact of technology on climate change—in addition to his own personal journey and his philanthropic endeavors.

In 2018, Apple became the world's first publicly traded trillion-dollar company

The valuation was made possible by Steve Jobs' return to the company in 1997, who implemented a simplification strategy by cutting the majority of Apple's existing product line. His promotion of Jony Ive to SVP of industrial design would help popularize Apple through colorful products and marketing.

Apple's latest invention

Apple may be working on a robotic smart lamp. Internally called ELEGNT, it's designed to respond to music, display emotion through movement, and even serve up reminders. A new research paper details how it could work—though Apple hasn't officially confirmed a release.

Creating the iPhone ended the marriages of several of Apple's engineers

In the early 2000s, Apple recruited multiple engineers onto rival teams tasked with combining phone, internet, and iPod capabilities. Despite significant technical hurdles, Steve Jobs favored a prototype with multitouch technology and a modified Mac operating system over a competing in-house model based on the iPod's click wheel. (Some users may experience a paywall.)

If you'd invested $1K in Apple stock in 2005, you'd have roughly $130K as of 2025

Over the past 20 years, Apple stock generated an annualized total return of about 27.6%. Learn more about how those numbers came to be in this article.

In 2025, American tech companies will spend $300B to $400B on AI

That is, in nominal dollars, more than any group of companies has ever spent to do anything. Notably, these companies are not remotely close to earning $400B on artificial intelligence.

How TSMC, the world's biggest chip manufacturer, makes money

Taiwan Semiconductor Manufacturing Company has more than 500 clients across the world, but none are bigger or more consequential to its business than Apple. The iPhone maker accounts for 25% of TSMC's total revenue. TSMC controls more than 60% of the global market share in semiconductor manufacturing. Dive into the economics and outlook of this important company here.

The next technology epoch is here

From ChatGPT to DALL-E, 2022 saw the mainstream emergence of artificial intelligence for consumer use. Here's how these platforms will disrupt today's five biggest tech companies—Apple, Amazon, Meta, Google, and Microsoft.

Steve Jobs revolutionized animated filmmaking

Steve Jobs left his mark beyond Apple with Pixar, the animated studio he acquired in 1986. In addition to pushing Pixar to focus on storytelling, Jobs led the studio to revolutionize animation via computer-generated imagery.

Watch a review of Meta's Ray-Ban smart glasses

Combining smartphone features with a luxury eyeglass brand, Meta's peripheral provides discreet recording, audio, and AI-powered functions. They represent an ongoing effort by the company to develop hardware for the augmented and mixed reality market.

Apple Pay is activated on more than 78% of US iPhones

As a result, some banks worry they could be losing ground to the tech company. As consumers continue to use Apple Pay instead of pulling out their physical debit card to pay for everyday items, some banks are fighting back in the digital wallet war.

YouTube plans on embracing AI-powered features

YouTube CEO Neal Mohan lays out a series of priorities and predictions for how the online video giant will continue to evolve. Mohan says the company wants AI to play a bigger role—in addition to figuring out how YouTube can evolve and improve the experience of streaming its content.

Listen to Palantir CEO Alex Karp's outlook for how AI will change the economy

Palantir was an early leader in developing and implementing AI into its technology. When asked about the potential risks of AI (like the threat many say it poses to so-called "knowledge workers"), Karp has said that specialized knowledge or skills will inevitably become more valuable.

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

Self-driving car companies like Waymo use lidar technology for navigation

By firing thousands of laser pulses in all directions, lidar systems construct 3D maps of a car’s surroundings, even in environments with limited lighting. The technology has also been incorporated into iPhones and the Vision Pro headset to improve camera focus.

Nvidia's attempted Arm acquisition revealed its hopes of becoming the world's leading AI company

Though Nvidia's acquisition of Arm, another company that designs semiconductors, was ultimately quashed over antitrust concerns, the attempt offered insights into Nvidia's business strategy. Over time, Nvidia has increasingly focused on using its graphics cards to power machine learning, and its platform CUDA is dominant in the sector.

Amazon expanded its business and diversified its offerings by acquiring companies

Amazon’s retail and cloud businesses have been key drivers of the company’s growth over the years, but they haven’t done all the work by themselves. Companies Amazon has acquired include the video doorbell maker Ring, the grocer Whole Foods, the streaming service Twitch, the shoe retailer Zappos, and the film studio MGM.

In 2025, Apple devices couldn't send audio messages with the phrase 'Dave & Buster's'

The transcription engine in iOS 18, which converts speech to text in the Messages app, had been incorrectly processing phrases with the ampersand ("&") symbol. The error was corrected via a bug fix after extensive user error reports.

CNET previews CES 2026

This CNET preview outlines what’s coming at CES 2026—from major showcases by Samsung, Sony, LG, and Lenovo to expected trends in AI, chips, digital health, mobility, and robotics.

As of 2024, server products and cloud services make up 40% of Microsoft's revenue

These products generated $97.7B in the 2023-24 fiscal year, followed by office products and cloud services, which accounted for $54.9B during the same period. The fastest-growing revenue source was gaming at 39%, driven by sales of Xbox and first-party software.

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.

The history of many kitchen appliances involves unexpected discoveries and applications, including wartime radar turned hamster defroster and replacing an 'ice king' with heat-stealing boxes.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

Hear 50 years of iconic hip-hop samples, the genre's foundational looped tracks

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

Tattoos remain visible on your skin thanks to immune cells called macrophages

Alzheimer's can lead to brain shrinkage, with an average of around 2% of volume reduction per year

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Explore the known asteroids, comets, and spacecraft involved in asteroid studies within our solar system with 'Eyes on Asteroids,' a 3D visualization from NASA.

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Explore the history, structure, and species of Australia's Great Barrier Reef with this interactive journey narrated by Sir David Attenborough.