Shaquille O’Neal showed up to a meeting with Nike wearing head-to-toe Reebok

Michael Jordan’s mother persuaded him to meet with Nike instead of Adidas

Michael Jordan wore Converse when he played at UNC Chapel Hill, but always wanted to wear Adidas when he went to the NBA. He tried to get Adidas to match Nike's $2.5M deal, but Adidas wouldn’t do it.

Kanye abruptly left Nike in 2013 and took his Air Yeezys to Adidas for $10M

In 2009, Kanye West became the first non-athlete Nike produced a signature shoe for. However, Kanye left Nike for the company’s rival, Adidas, just a few years later. Kanye said Nike was stifling his creative vision, and he felt like he wasn’t getting enough royalties.

Nike was almost named ‘Dimension Six’

Jeff Johnson, the company’s first full-time employee, said the name came to him in a dream just before Blue Ribbon Sports filed a patent for the “Nike” football shoe. Nike cofounder Phil Knight wanted to name the company “Dimension Six,” but was ultimately convinced that a one-word name would be better. (Some users may experience a paywall.)

Nike made retailers pay for Air Jordans upfront to guarantee stock

Instead of paying for the inventory sold, Knight locked retailers into iron-clad agreements, where the companies would pay upfront for Nike inventory (but at a 7% discount). Knight did this to leverage debt, allowing retailers a better chance at getting the wildly popular Air Jordans.

Watch Bill Nye discuss biomechanics and sustainability while shopping for sneakers

While exploring sneaker history and technology, Nye covers the science of structural design, air bubbles and materials, including algae foam. He once voiced a 20-minute guided run on the Nike Run Club app.

David Stern reimagined the NBA Draft to make it more competitive

When David Stern took over as commissioner in 1984, he watched multiple teams lose on purpose to get the top pick in a stellar draft class. The next season, Stern changed the process to a lottery, where every nonplayoff team has an equal chance at the first pick.

Beat Generation iconoclast William S. Burroughs once appeared in a Nike ad

Following the rise of grunge in 1991, major corporations sought to capitalize on the changing cultural tide by using "authentic" voices to bolster their brands. One of them was Beat writer William S. Burroughs, known for his iconoclastic novels "Naked Lunch" and "Junky," who appeared in a 1994 Nike ad, singing the praises of "the coming of the new technology."

The longstanding bond between the NBA and anime

Japanese anime and the National Basketball Association may not have obvious similarities, but fans have long noticed the shared themes of heroic accomplishment and intense competition. Both NBA players and fans draw inspiration from anime, comparing dramatic basketball moments to well-known anime scenes.

The original basketball was hand-sewn

When the first basketball landed in a peach basket in 1891, it didn't look like the leather Wilson ball you see on today's NBA courts. The basketball evolved from the nondribbling days, when a hand-sewn ball with stitching like a football was used.

Exploring the Larry Bird punch that almost changed March Madness

Tony Hawk often doesn't get recognized in public

Tony Hawk is frequently misrecognized—partly because he's older now and his legal name is Anthony—with strangers often telling him he "looks like Tony Hawk" without realizing he is, in fact, the famed skateboarder.

7 angel investors funded Google in its early days

Entrepreneur Shaan Puri shares how seven strangers acted as Google’s earliest angel investors. The first gave Google $100K without even putting his equity agreement in writing. The investors on “Shark Tank” use their personal funds to support startups, but they’re often more predatory about terms than typical angels.

Shohei Ohtani's interpreter allegedly stole $16M for gambling debts

Ippei Mizuhara first met Shohei Ohtani during the two-way star’s rookie year in Japan. Ten years later, Mizuhara, who had become a trusted friend and confidant to Ohtani, is alleged to have stolen $16M from his employer to repay gambling debts.

In 1995, Hakeem Olajuwon won NBA Player of the Month while fasting

When Ramadan began on February 1, 1994, Olajuwon fasted every day of the month while playing for the Houston Rockets. He still won Player of the Month. His story is a fascinating look on how world-class athletes stay competitive while observing their religious obligations.

Shaun White is among the most decorated X Games athletes

Competing in both snowboarding and skateboarding, Shaun White has won 15 X Games gold medals—10 in snowboard superpipe—making him one of the most successful and versatile athletes in the event’s history.

NFL quarterback puts mayo in coffee, scores deal with Hellmann's

Tennessee Titans quarterback Will Levis went viral when, as Kentucky's quarterback in 2022, he was captured on video using mayo in his coffee instead of cream. Now an NFL pro, Levis was offered a lifetime contract with the mayonnaise producer...

David Ogilvy resigned the Rolls-Royce account after dissatisfaction with its cars

Ogilvy said that he only advertised products he believed in and would personally use. Despite his famous copywriting for Rolls-Royce (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”), he resigned the account when he lost confidence in the brand’s newer cars’ quality.

The moment Bill Gates and the Rock announced the original Xbox at CES 2001

At CES 2001, Bill Gates and Dwayne “The Rock” Johnson took the stage to unveil the original Xbox. This memorable moment marked Microsoft’s entry into gaming and set the tone for its console brand.

Basquiat and Warhol were friends and collaborators before a bitter falling out

The two men were tight, but they also offered what the other lacked in the art world: Basquiat inspired Warhol, and Warhol gave Basquiat art-world credibility. They began working together, producing 160 collaborative works between 1983 and 1985. A 1985 exhibition of their joint works was a massive flop, though, and the friendship never recovered.

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

Watch LinkedIn cofounder Reid Hoffman interview his deepfake doppelgänger

LinkedIn cofounder Reid Hoffman created an AI doppelgänger of himself in 2024 that was fed a sample of his voice and trained on his books and other writings and speeches. In this conversation, his deepfake version attempts to replicate human mannerisms, including scratching their nose and getting distracted.

A reclusive billionaire ran Sears before its bankruptcy

Former Sears CEO and hedge fund manager Eddie Lampert was once kidnapped from his home in Greenwich, Connecticut by criminals looking to get rich. Some argue that the incident colored Sears’ history.

‘Donkey Kong’ was based on the ‘Popeye’ franchise

Nintendo pursued the “Popeye” franchise in the early 1980s, hoping that developing an arcade game for the popular character would result in a hit. The bid failed, but Nintendo still used “Popeye” as the model for 1981’s “Donkey Kong.”

Malcolm X’s relationship with Dr. King gradually became less contentious over time

Malcolm X initially rejected Martin Luther King Jr.’s nonviolent approach and integrationist strategy. Still, he gradually acknowledged shared goals, signaling a late-life openness to cooperation within the broader Civil Rights movement.

A quote by Magic Johnson

"Celebrate the life you had, not the life you could've had."

Kendrick Lamar brought his Drake feud to the Super Bowl stage

At the Super Bowl LIX halftime show in New Orleans, Kendrick Lamar leaned into his high-profile feud with Drake, turning months of diss-track drama into one of the most discussed performances in recent Super Bowl history.

Joaquin Phoenix's bizarre 2009 interview on Letterman was part of an elaborate performance

The actor appeared humorless and pouty in the late-night appearance. Host Dave Letterman seemed put off by his guest's behavior, but poked fun at him throughout the interview. Phoenix later returned and revealed he was playing a part in a mockumentary called "I’m Still Here," which satirized celebrity culture.

The animatronic shark from Steven Spielberg's 'Jaws,' the first modern blockbuster, was a complex underwater apparatus called 'Bruce.'

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

Watch contemporary footage covering the US-backed Shah of Iran fleeing the country in the face of the 1979 Iranian Revolution

Watch a 1934 short film starring jazz legend Cab Calloway, a major figure in the Harlem Renaissance's music scene

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Comedy legend Catherine O'Hara, star of 'Schitt's Creek' and 'Home Alone,' quit 'Saturday Night Live' after just one week to return to her old job.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

Salvador Dalí believed he was his own dead brother, who had died nine months before he was born

Meet the 56 signers of the Declaration of Independence—most of whom didn't put pen to paper until August 2, 1776—and see their original signatures.

Apollo astronauts left items in the moon's 'toss zone,' including golf balls, family photos, and bags of human waste, to make room for lunar rocks.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

Apeirophobia is an overwhelming fear of living forever, perhaps stemming from the brain's inability to conceptualize an infinite life.

Frank Lloyd Wright's houses are historically hard to sell because they're old, subject to local landmark commissions, and often unfashionable

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

Crows are believed to have intelligence on par with a seven-year-old child and demonstrate complex behaviors, from problem-solving with tools to recognizing human faces.

See a ranking of the best (and worst) Federal Reserve Chairs since 1914 out of the 16 men and women who have held the office since.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

Poison ivy's characteristic rash is caused by an allergic response to an oily compound in the plant called urushiol.

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'