The Whole Earth Catalog provided an early blueprint for the social internet

The Whole Earth Catalog offered readers tools for healthy eating

The publication promised hippies "access to tools"—listings for "high quality or low cost" books, devices, and instructions for alternative living, including cultivating natural and organic foods. This archive comprises high-definition scans of nearly all materials published between 1968 and 2002.

The Grateful Dead's online bulletin board system inspired the early internet

The legendary countercultural band the Grateful Dead had a popular hub on The Well, an online extension of the Whole Earth Catalog, a popular hippie magazine in the '60s and '70s. Users included Craig Newmark (founder of Craigslist), Steve Case (founder of AOL), and Steve Wozniak (cofounder of Apple).

The origin of the World Wide Web, plus a look at its first website and web browser

Invented by Tim Berners-Lee in 1989 while working at CERN—home of the world's largest particle physics laboratory—the Web was developed to facilitate the sharing of information among scientists at institutions worldwide. By the end of 1990, the first Web server was operational as a proof-of-concept on a NeXT workstation.

In 1994, Amazon was founded as an online bookseller

Books were just the start, as founder Jeff Bezos' ultimate goal was to create an "everything store," using the internet to transcend the physical limitations of brick-and-mortar retail. The Seattle-based Amazon gradually added CDs and consumer electronics, becoming a dominant e-commerce player in the late 1990s, and one of the few dot-com companies to make it through the bust.

Sears used to sell entire DIY houses in its catalog

From 1908 through the 1940s, Sears sold DIY house kits starting at $600. An estimated 100,000 homes were built, but fewer than 5,000 have been identified today.

Haight-Ashbury's hippie character was shaped by The Psychedelic Shop

The "metaphysical book and trinket emporium" was opened by two brothers inspired by Timothy Leary, the Harvard professor who was a pioneer in the use of psychedelic drugs.

The internet has changed the definition of a cult classic

Cult classics were often established slowly over time, often through alternative outlets, like independent video and record stores, underground magazines, and tape trading. The internet has put those delivery methods on hyperdrive, helping to splinter the notion of a mainstream monoculture. The Ringer's Miles Surrey wonders whether anything can have a "cult following" if everything now exists outside the "mainstream."

Web3 is the successor to our current version of the Internet

Web1 (existing roughly from 1990 to 2005) was about decentralized and community-governed open protocols. Most of the value accrued to the edges of the network: users and builders. Web2 (roughly 2005 through 2020) was about siloed, centralized services run by corporations.

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

The overnight collapse of Ello, a beloved, decade-old social network

Ello launched in 2014 with big dreams to avoid advertising and retain a user-friendly, simple style. But in 2023, the hip social network suddenly shut down, removing nine years of posts with no warning. Artists, writers, and other creators lost nearly a decade of work with no explanation. Read the troubling story here.

Retracing the 1960s history of dropping out

A core element of the 1960s counterculture was the idea of dropping out of school and the broader technocratic institutions at the time. This push coincided with paranoia over mind control during the Cold War, and as some rogue psychologists advocated for the liberating use of psychedelics.

See nearly 500 early hip-hop flyers

The "back to school jam" may have been revolutionary, but it wasn't the only event that helped build hip-hop culture. This digital collection from Cornell University has hundreds of flyers for concerts from 1977 to 1984, offering a window into the burgeoning underground.

In the 1970s, a former NASA engineer pitched remote work as a solution to an energy crisis

His name was Jack Nilles, and he wrote a book that is considered the "founding document of telecommuting" in 1973 called "The Telecommunications-Transportation Tradeoff," coining the terms "telecommuting and telework." Nilles argued that telecommuting could serve as an "alternative to transportation," helping cut down on gridlocked traffic and reduce society's reliance on nonrenewable resources like oil. (Some users may experience a paywall.)

'The Republic of Letters' was an analog internet for the Enlightenment.

The virtual intellectual society exchanged tens of thousands of letters and spanned several continents. Some of its most avid correspondents were Voltaire, Benjamin Franklin, and Saint Ignatius of Loyola, founder of the Jesuits.

Earth Day began as a grassroots protest coordinated by a 25-year-old

With experience as a Vietnam activist and inspired by his upbringing in a polluted mill town, Denis Hayes drew 20 million participants to the first Earth Day after being selected to organize it. The momentum of the event—celebrated across about 10,000 schools and universities—pressured Congress to pass environmental legislation.

Defining 2025's internet slang

The internet is a slang factory, and new terms regularly crop up. This list breaks down some of the newest terms to hit social media, including "aura farming" (the cultivation of charisma to attract others) and "clock it" (an encouragement to remember something important).

In 2020, rumors spread that Wayfair ran a child sex trafficking operation

Users took note of many Wayfair furniture items with girls' names being sold for high prices. A well-known QAnon activist helped spread the conspiracy more widely during a time of heightened distrust in institutions as a result of the COVID-19 pandemic. The theory was proven to be untrue.

Some call Beard the original 'foodie'

James Beard came of age when home cooking revolved around canned and frozen ingredients. Likewise, West Coast cuisine wasn’t on anyone’s radar. Beard’s appreciation of fresh, seasonal ingredients and regional influences provided a foundation for today’s movement toward local, farm-to-table cooking and the foodies who seek it out.

Imagine thousands of alternate histories of the world

AlternateHistory.com has hosted fan-written "what if" timelines, discussions, and speculative fiction since 2000, making it the largest online gathering of alternate history enthusiasts, with over 10,000 active members and a wiki cataloging hundreds of user-created scenarios. Two highlights to pique your interest: what if the Vikings had settled North America? What would have had to happen for the storyline of George Orwell's "1984" to come true?

A short-lived dance festival gave a promoter the idea for Coachella

In 1996, Goldenvoice CEO Paul Tollett helped organize the Organic festival, an all-night electronic music festival held at a ski resort east of Los Angeles. Tollett said he was inspired by the way Organic's lineup brought the United Kingdom's burgeoning rave culture to a distinctly picturesque and American venue and environment.

The WEF’s Edison Alliance connected more than 1 billion people to digital services

By 2024, the World Economic Forum-backed Edison Alliance had delivered digital connectivity and access to financial, healthcare, and education services to more than 1 billion people, using public-private partnerships across Africa, Asia, Latin America, and the US.

Rockwell's Saturday Evening Post created an idealized American life

The Saturday Evening Post’s circulation exploded in the early 20th century, due in no small part to Rockwell’s iconic cover illustrations, which often portrayed idyllic portraits of American life from the not-so-distant past. This documentary explores how Rockwell’s covers played on national nostalgia, creating a vision of the country that grew to be associated with the American Dream.

The Buzzcocks' 1975 self-released EP inspired a DIY ethos for punk

Punk sought to dismantle the self-importance of mainstream rock, favoring simple arrangements, short songs, and raw passion over sophistication or expertise. When the Buzzcocks struggled to find a label to release their debut record, “Spiral Scratch,” they took that do-it-yourself approach and applied it to business by releasing it themselves.

’Buy Nothing’ is a growing movement of hyperlocal gift economies with over 5 million global members

In anticonsumerist "Buy Nothing" groups, members can offer up or receive gifts, from plants to toys and more. Similar to Freecycle, the group emphasizes connection beyond just the material swapping as a means of creating community.

Reimagining YouTube as cable TV, complete with channel-surfing

The site streams YouTube content as if it were broadcast television, providing the ability to flip through channels and enter videos mid-stream, and you also can't easily skip ahead. The product is designed in part to bring back serendipity to video discovery.

Why Henry David Thoreau was not a hermit

When many people think of "Walden," they think of a man who intentionally exiled himself from society. But that's inaccurate. Thoreau regularly welcomed guests and explained that he kept three chairs in his modest cabin: "one for solitude, two for friendship, three for society."

Before writing 'Walden,' transcendentalist Henry David Thoreau nearly burned down his hometown with a campfire that grew out of control.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

A century of Billboard issues documenting the evolution of popular music.

Walt Disney's early film 'Alice's Wonderland' was a groundbreaking innovation in the silent film era

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

The first robot in literature may have been a 'mechanical man' in 1907's 'Ozma of Oz,' a book in L Frank Baum's 'Wizard of Oz' series.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

Legendary architect Frank Lloyd Wright designed the SC Johnson headquarters in Wisconsin, aiming to make a cathedral-like workplace

The first image of a black hole was captured by creating an Earth-sized virtual observatory from a network of eight radio telescopes.

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

Famed poet TS Eliot rejected the manuscript for George Orwell's political fable 'Animal Farm,' writing that its criticism of authoritarianism was not 'the right point of view.'

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

All rainbows are 'raincircles' caused by water droplets separating white sunlight into a spectrum of colors, but Earth's surface blocks the bottom half of the circle from our line of sight.

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

Exploring the Larry Bird punch that almost changed March Madness

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

In 2018, 26-year-old missionary John Allen Chau was killed by tribesmen after attempting to reach and evangelize on India's isolated North Sentinel Island