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Guy Lombardo first played ‘Auld Lang Syne’ on New Year’s Eve because of a cigar sponsorship

The bandleader was booked to play a New Year’s Eve concert live on CBS radio program called the Robert Burns Panatela Show, named after its sponsor, a cigar brand. Lombardo, noting the cigar's name, decided “Auld Lang Syne,” penned by the poet Robert Burns, would be both a fitting tribute and, thematically, a great way to enter a new year.

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