Construction of small, affordable starter homes has decreased 75% since the 1970s

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

57% of future homebuyers plan to put down less than the recommended 20% on a house

Historically, experts have recommended buyers put down 20% on a house when buying. But due to rising housing costs and the cost of living, this goal is unattainable for many buyers.

US homes have been shrinking in recent years

Specifically, the median square footage of new single-family homes in the US has decreased in each of the past several years. In 2015, the typical new-construction home was about 2,467 square feet—but by 2024, that number had shrunk to 2,146 square feet.

Despite record-high housing costs, Gen Z homeownership is surging

Many Gen Z homeowners have compromised on location and tightened their expenses to make buying a home possible. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

The cost of new home construction in each US state

When the real estate market is competitive, homeowners may look to new construction to save money. Today's Homeowner conducted a survey to determine how much it costs in each state to build a new, 2,100-square-foot home. They found the national average is just over $332K. Go here for your state's data.

Housing prices have skyrocketed over the last 50 years

After adjusting for inflation, housing costs have more than doubled since 1965. And based on average incomes, buyers are spending more than five times their income for a home versus buyers in 1965, who typically spent less than three times their income.

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

Why Americans keep buying McMansions

Some argue that McMansions—large, relatively newly built, amenity-filled, cookie-cutter homes—are ugly. Others say they're just not a good investment. And yet Americans continue buying them. This video explores why McMansions are still popular despite these criticisms, and how these homes got their start in the first place. Watch the video here.

US homeownership rates declined from the start of the Great Recession through 2016

In 2004, the US homeownership rate was 69%. When the bubble popped in 2007, due to a variety of factors (including the prevalence of subprime mortgages) the Great Recession began. Foreclosures increased, as did the ratio of renters to homeowners. In 2016, the homeownership rate was at roughly 63.4%.

Housing 'starts'— new constructions—signal the health and future of real estate

The Federal Reserve Economic Data, or FRED, tracks monthly “housing starts,” the number of new residential construction projects being built. Some argue this data can serve as an economic barometer.

The pros and cons of long-term renting

Soaring mortgage rates and inflated home prices have led more consumers to opt to rent instead of buying, becoming “forever renters.” This article weighs the costs and benefits of renting instead of buying. Benefits include flexibility, less upkeep, and potentially lower expenses, while downsides include less stability and reliance on landlords. Read this article and decide whether homeownership or renting is the choice for you.

Zoning laws determine what can be built—and where—in every American community

Local governments use zoning to regulate land use. About 75% of residentially zoned land in American cities is designated for single-family homes only—a restriction that some experts blame for increasing housing costs and reducing affordability.

Buyers used to borrow money from people within their communities to purchase property

Historically, borrowing money from other people to purchase property was common until private financing companies—primarily building and loan associations—stepped in to offer mortgages to buyers.

Singapore grew its homeownership rate from 27% to 90% in less than 30 years

That progress stemmed from Singapore's founding prime minister, Lee Kuan Yew. He used a three-pronged approach to the homeownership solution: create affordable housing; make financing readily available to people of all walks of life; and help people gather down payments.

The market share of institutional investors in the US housing market is less than 1%

Institutional investors have drawn negative media attention for their purported role in limiting housing supply and driving housing unaffordability. This report separates myth from fact in the nuanced discussion around institutional investors' role in the US housing market.

Marriage rates are declining, especially in the richest countries

89% of the world’s population now live in countries with falling rates. Increasing costs of living, the financial burden of starting a family, and the rise of secularism are some of the key factors reducing marriage rates among the less affluent.

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

The reusability of Falcon 9's first stage rocket has slashed launch costs

Unlike older rockets left to sink in the ocean, the first stage was designed to steer itself back for a controlled landing on a sea-based barge. Refurbishment of these components are half the cost of building new.

Sears used to sell entire DIY houses in its catalog

From 1908 through the 1940s, Sears sold DIY house kits starting at $600. An estimated 100,000 homes were built, but fewer than 5,000 have been identified today.

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

Frank Lloyd Wright's houses are historically hard to sell because they're old, subject to local landmark commissions, and often unfashionable

Why Kansas is giving away cheap land

In Lincoln, Kansas, a housing renaissance is underway, driven by affordable real estate prices and a lower cost of living, in stark contrast to high-priced urban centers. Bradley Roberts, who previously lived in San Francisco, moved to Lincoln and...

Why the $25K car is going extinct

The share of overall new auto sales under $25k was 4.8% in February 2025, according to the automotive pricing source Edmunds. That's down from 23% during the same month in 2019.

Remote work offers a way for companies to save money on office space

Before the pandemic, real estate costs were between 3% to 9% of the typical S&P 500 company's budget (with the exception of companies in the energy industry). Eliminating some or all of a company's expensive office leases is one way that companies can save money by adopting work-from-home models. (Some users may experience a paywall.)

Indoor rock climbing gyms have doubled in a decade in the US

The business saw a jump in growth amid low real estate costs after the 2008 Great Recession. The sport's culture has shifted from serving misfit loners to more family-friendly spots.

Establishing the wind power grid required incentives, reliability, and affordability

Although wind was harnessed to generate electricity for individual buildings in the late 1800s, high costs, mechanical issues with turbines, and better fossil-fuel alternatives delayed wind power's widespread growth. After the oil crises of the 1970s, governments sought alternative energy sources and, in the decades that followed, provided tax credits to expand the wind power market.

Netflix is leaning into low-cost reality programming

The streamer now produces far fewer scripted shows than it did in the past. Instead, it's focused more on low-cost, unscripted reality programming.

Unlike small businesses, startups aim to disrupt entire industries

They also differ from small businesses in that startups have a higher level of risk, may take on outside funding from venture capital firms to boost growth, and more.

How Jimmy Carter helped kick-start the craft beer trend

When Prohibition was repealed in 1933, the government did not specify that homebrewing of beer was permitted. That changed when President Jimmy Carter passed a bill in 1978 that explicitly legalized home brewing, allowing hobbyists to pursue an interest that eventually became a lucrative industry.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

Roughly 43 million US borrowers owe roughly $1.7T in student debt, the second-largest source of consumer debt behind mortgages.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Despite being favored by 87% of Americans, Congress does not have term limits.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

The first steps to rebuilding your credit score include getting to know exactly what's on your credit report and figuring out how far you are from the '700 club,' or 'good score' range.

Researchers believe the brain consolidates memories, processes emotions, and plans for the future during dream states

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Corals are themselves not coral reefs—the term refers to the tiny marine invertebrates that build the rigid reef.

While atoms are normally made of protons, neutrons, and electrons, exotic ones have been built with antimatter—alternate versions of normal matter that live for fractions of a second and are about a billion times as rare.

Some renewable energy sources may weaken the resiliency of electric grids by removing outage buffers provided by coal- and natural gas-fired plants, which provide the system with more time to find a new power source if a plant goes down.

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

To reduce wrinkles in clothing, research recommends gentle wash cycles with more water and tumble drying with smaller loads and longer times.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

Animal phobias are likely the most common type of phobias, followed by an extreme fear of heights.