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Generally, NBA basketball teams whose players touch each other more win more games
This 2010 research finding underscores the importance of touch in promoting trust, bonding, and cooperation, thereby apparently improving team success. Touch also promotes cooperation in other settings: In a separate "prisoner's dilemma" study, when the experimenter gently touched some participants with a quick pat on the back, the touched individuals were more likely to cooperate and share with their partner.
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