There’s some confusion over who founded the Bavarian Brewery that later became Budweiser

Liquor merchant Carl Conrad registered the ‘Budweiser’ trademark in 1878

He helped commercialize the beer and licensed the Budweiser name. Before working with Anheuser-Busch, Conrad was a US importer of wines, champagnes, and liquors.

Scroll through a Budweiser historical timeline

From Eberhard Anheuser’s purchase of the Bavarian Brewery in 1860 to the Anheuser-Busch and InBev merger that created what became the world’s largest brewer, this historical timeline highlights the most significant moments in Budweiser’s more than 150-year story.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Budweiser still uses the same yeast lineage derived from the one used in the 1800s

During the late 1800s when Budweiser beers hit the market, darker, all‑malt lagers dominated the US beer market. Budweiser was brewed with a single, consistent yeast strain that gave it a crisp uniform flavor, differentiating it from darker beers.

Dive into the history of beer via comic book

Why was the covered beer stein invented, and what led to the creation of the Vienna Lager beer style? Find out in this article about a 173-page comic book outlining the history of beer. According to creator Mike Smith, the history of beer is a...

August A. Busch, Sr. was gifted a six-horse Clydesdale hitch to celebrate Prohibition’s end

This helped reveal the marketing power of a horse-drawn beer wagon, so it invested in a second six-horse Clydesdale hitch. The Clydesdales soon went to New York, where they drew a crowd of thousands en route to the Empire State Building. Anheuser-Busch even gifted a case of Budweiser to New York Governor Alfred E. Smith in thanks for his help in the fight against Prohibition.

Only six breweries are permitted at Oktoberfest

Oktoberfest’s beer offerings are tightly regulated. Only six breweries are invited to supply the entire festival with drinks. The “youngest” brewery, Paulaner, was founded in 1634.

The popular myth behind the India pale ale

Legend has it that the beer style earned its name in the late 1700s and early 1800s, when one brewer realized he had to add more alcohol and hops to his beers to survive the long boat ride to India. But as this essay by one beer historian makes clear, the facts don't line up with that myth.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

The origins of the Guinness Book of World Records

Yes, it was the beer company that started it. In 1955, the very first edition of the Guinness Book of World Records debuted as a marketing campaign for the famous Irish beer brand. Get all the details on the origins here.

The Nazi Party was founded in Germany in 1920 and tried a failed coup in 1923

Founded in Germany in February 1920, the National Socialist German Workers’ Party (Nazi Party) attempted its first major power grab in 1923 with the Beer Hall Putsch—a failed coup in Munich that killed about 16 Nazis and four police officers, led to Hitler’s arrest and treason trial, but ultimately elevated his public profile.

Martin Luther is often cited as the first to decorate the Christmas tree—though the practice began decades earlier

Luther lore claims he may have been the first to link tree decorations to Jesus, as he used candles to symbolize the Nativity star. However, German bakers had adorned evergreens with apples and sweets as early as 1419 for Christmas Eve displays.

The unexpected origin story of the snow globe

In 1900, a Vienna tradesman named Erwin Perzy I was attempting to invent an inexpensive way to improve light amplification in hospital operating rooms. After experimenting with a glass globe filled with water, the idea for the snow globe struck. Industrious as well as inventive, Perzy eventually turned his idea into a successful business. Read the full article to learn how the invention grew to become recognized globally.

Why a Nobel Prize winner was awarded 30 years of free beer

Niels Bohr, the Danish physicist who won the Nobel Prize for Physics in 1922, moved into the Carlsberg Honorary Residence in 1932 and was entitled to free delivery of Carlsberg beer for as long as he lived there. He did so until he died in 1962.

Monsanto got its start in the early 1900s producing saccharin

The company was originally called Monsanto Chemical Works and was founded in 1901 by John Francis Queeny who was then a wholesale drug buyer. He named the company Monsanto for his wife's maiden name. At first, the company began producing saccharin with borrowed equipment and secondhand machines, aiming to produce domestically what was then being imported from Germany. (Some users may encounter a paywall.)

A look inside one of Napa Valley's oldest wineries

Prussian migrant Charles Krug established a winery in Napa Valley in 1861, pioneering the growth of European rootstocks and helping legitimize the region's wine-making ambitions. Today, the estate is owned and operated by the Mondavi family, who purchased it in 1943 and helped elevate it to international renown. A dramatic, brief look at the winery illuminates its legendary past and larger-than-life present.

Credit for inventing the laser was fought over for nearly three decades

Although Theodore Maiman built the first working laser in 1960, Gordon Gould coined the term earlier. Charles Townes and Arthur Schawlow of Bell Labs filed a patent after Gould came up with the idea and name, but before Gould filed his patent.

In the beginning, there was Adam (Neumann)

This podcast episode, which includes a telling interview with one of WeWork’s first employees, tells the origin story of WeWork—from Neumann’s drinking and disheveled clothing, to WeWork’s first “summer camp” company party weekends in New York.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

The 1935 Social Security Act drew inspiration from European social insurance models

Many of these, such as German Chancellor Otto von Bismarck's 1889 retirement system, emerged decades before America adopted them. This article dives into the modern history of economic security and the key legislation that created Social Security.

Against his wishes, Albert Einstein's brain was removed before his cremation, and the pathologist responsible stored it for decades in mason jars within a beer cooler.

Read the original 1907 paper on the first known Alzheimer's patient

Alzheimer's disease was first identified by Dr. Alois Alzheimer in 1901, following a postmortem brain examination of a patient experiencing memory loss and other symptoms. Alzheimer's original paper was largely lost until 1995, when an English translation was published in a medical journal.

There's no definitive proof that Boulanger, the supposed inventor of the restaurant, ever lived

Legend has it that Boulanger's Paris soup shop was the first modern restaurant, but historian Rebecca Spang found no definitive proof that he ever lived. She did, however, find multiple documents referencing a different 18th-century Parisian, Mathurin Roze de Chantoiseau, as the "creator" of restaurants. (Some readers may experience a paywall.)

The drink that became Coca-Cola was originally called 'Pemberton's French Wine Coca'

When Civil War veteran John Pemberton concocted the drink, he was suffering from both a saber wound and a morphine addiction. He formulated Pemberton's French Wine Coca by copying the popular cocaine-infused Vin Mariani wine that Popes and Presidents drank at the time. This podcast episode details Coca-Cola's origin story, as well as the financial and business strategies it used to get to where it is today.

The origin story of the Paralympic movement and its founder, Dr. Ludwig Guttmann

Dr. Ludwig Guttmann, the founder of the Paralympic movement, revolutionized the treatment of spinal injuries. His belief in the power of sports for rehabilitation led to the creation of the Paralympic Games, now celebrated every Olympic year. This in-depth article from The History Press details the life and achievements of Dr. Guttmann, and includes historical photos and videos of the veterans-turned-athletes whose lives he changed.

The name ‘tardigrades’ comes from the Latin word for ‘slow walkers’

Before being renamed for their movements, German pastor Johann August Ephraim Goeze called them Kleiner Wasserbär—little water bears—in the first published observations of the creatures in 1773. He noted their voracious appetite made them seem like bears under a microscope.

Read the original, utopian manifesto for the Bauhaus movement

In "Program of the Staatliche Bauhaus in Weimar," Walter Gropius' 1919 manifesto, the architect imagined his Bauhaus school as a "guild of craftsmen" where architects, painters, and sculptors could be freed from the class-oriented pretensions of the art world and learn to make works that would benefit humanity.

'Hot dog' likely evolved from the common name 'dachshund sausages'

The ubiquitous handheld snack started in New York City, where vendors sold sausages in buns, calling out "Get your dachshund sausages!" Historians believe the change to "hot dog" was natural for many fans, who found the name funny and catchy.

Clever Hans was a 1900s horse that was believed to be able to solve math equations, tell time, and read and comprehend German, until a psychology student discovered how he got his answers.

The Wright brothers began as bicycle manufacturers in Dayton, Ohio

In the late 1800s, the duo managed several bike shops in the Dayton, Ohio area, where they would sharpen their teeth in engineering and design. Some of their earliest aviation efforts were funded by their bicycle business and initiated in their bike shops.

In 1915, workers recovered a submarine-like vessel from the Chicago River, prompting fears of German espionage

Learn more about the history of fireworks, which dates back to an accidental invention during an alchemist's quest for information about immortality.

The Brothers Grimm were lawyers before they were storytellers, but became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

The concept of phantom limbs, the perception that amputated limbs are still present, dates back to a French military surgeon in the 16th century.

The Dracula character, now seen as the vampire archetype, was inspired by a seafood-induced nightmare its creator experienced.

Meet the 56 signers of the Declaration of Independence—most of whom didn't put pen to paper until August 2, 1776—and see their original signatures.

Hear about the 250-year history of the United States Postal Service, complete with some of its strangest deliveries, important innovations, and the figures that made it an American institution.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

The American cockroach is actually from Africa, an apparent hitchhiker aboard ships carrying enslaved people, with evidence suggesting the bug may have arrived in the New World as early as the 1600s.

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

Exploring the Larry Bird punch that almost changed March Madness

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

Listen to an in-depth conversation on the links between Parkinson's disease and herbicide exposure and the challenging pace of scientific investigation.

Legendary architect Frank Lloyd Wright designed the SC Johnson headquarters in Wisconsin, aiming to make a cathedral-like workplace

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'