Explaining the rise in adult sports leagues

PIckleball is the fastest-growing participation sport in America

The outdoor game experienced a surge in popularity during the 2020 pandemic because it could be set up in driveways, be played by all ages, and allowed for safe social interactions. That social aspect has helped pickleball’s popularity continue to rise post-pandemic. A March 2023 APP report showed 48.3 million American adults played the sport in the last 12 months.

Major League Baseball, explained

Major League Baseball is America’s oldest professional sports league. Alongside triumphs, the league has faced scandals, including drug abuse and steroid use, shaping its path over the decades. Today, MLB embraces new rules, international talent, and a growing connection to legalized sports betting.

Bowling was long male-dominated, but women pushed for change through the sport

The sport was often played on lawns attached to breweries and became a leisure activity for folks in taverns—mostly men, in the 1800s. But the game's highly communal nature attracted a more diverse set of participants who pushed for social change.

Indoor rock climbing gyms have doubled in a decade in the US

The business saw a jump in growth amid low real estate costs after the 2008 Great Recession. The sport's culture has shifted from serving misfit loners to more family-friendly spots.

Sports betting, explained

Since a 2018 Supreme Court decision overturned the Bradley Act, which spurred a state-by-state legalization of online gambling, sports betting has become a rapidly growing multibillion-dollar industry.

How fantasy baseball fights the loneliness epidemic

Experts believe the erosion of traditional community organizations has led to a loneliness epidemic. This deep dive explores how fantasy baseball has filled the gap for some men, providing a stand-in social network.

How men's volleyball teams are saving struggling colleges in the US

Many colleges and universities in the US are facing severe financial pressure from a mix of decreasing research funding, lower enrollment, and, overall, a decreased interest in higher education. For some colleges, beefing up athletic programs that aren't available at all schools, like men's volleyball, is attracting new students.

X Games emerged during “extreme” marketing boom in the 1990s

Launched as the “Extreme Games” in 1995, the event tapped into a trend from the '90s of brands labeling products and events “extreme” to appeal to youth culture—mirroring marketing in soft drinks, snacks, and video games.

Studies show correlations between women's sports and leadership roles

A 2024 Women’s Sports Foundation report showed 69% of women who played sports held leadership roles. Similarly, a 2015 study showed 94% of women in C-suite roles had been involved with athletics.

Leagues like the Premier League differ from the World Cup

The Premier League and other similar club leagues are professional organizations like the NFL or the NBA, where owners purchase player contracts. World Cup teams, on the other hand, are organized by citizenship.

By the 1980s, fantasy football was a national activity

The Greater Oakland Professional Pigskin Prognosticators League was a private league, but by the end of the ‘60s, a bar in Oakland opened the first public fantasy football league. Over the next few decades, the game grew more popular, as evidenced by this how-to article from a 1980 issue of “Inside Sports.”

The Open Era redefined both men's and women's tennis

The early days of modern tennis were largely enjoyed by the upper class, who had money for lawns to play on. More often than not, the best players competed for the love of the game, not money. This led to Grand Slams limiting the competitions to amateur athletes. Things changed in 1968, considered the start of the Open Era, when professional players were permitted to play.

Running became more popular in the mid-20th century

Once considered a fringe activity, running eventually became an American interest. The trend was spurred in part by the 1966 book "Jogging," which was cowritten by Bill Bowerman, the cofounder of Nike.

NASCAR started declining in 2007

In the 1990s and early 2000s, NASCAR was one of the biggest sports in North America. It was racking up ratings and ticket sales on par with the NFL, and even beating the NBA Finals viewership. Ratings went down in 2007 and stayed there until 2018 due to a number of factors such as a changing media landscape, rule changes, and the retirement of popular drivers.

A new logo helped the NBA stay relevant in the '70s

In 1967, the American Basketball Association was formed, featuring a flashier style of offense. The competition caused player salaries to rise in both leagues. After watching Major League Baseball unveil its new logo, the NBA decided to use the same designer to create an iconic logo for the league. It debuted in 1971 and reignited basketball fans' interest.

How COVID-19 brought new investors into the market

With fees removed from the equation and more time at home thanks to pandemic-related lockdowns, Americans who had never bought or sold stocks before started participating in the market. Charles Schwab dubs this cohort “Generation Investor” and notes individuals from all age ranges took part in this phenomenon. Study up here.

Millennial tastes in amusement parks have made coasters more family-friendly

As parks raced to make the biggest, longest, tallest roller coasters, costs skyrocketed, and the return on investment became more challenging to achieve. Consumer tastes have also changed, with Millennials in the US preferring more mid-tier rides for family inclusion.

Learn about the Black Bear Sports Group—a hockey conglomerate changing the ice rink industry

Ice rinks are notoriously difficult to operate, due to the complex cooling systems required to maintain the ice itself, and have an average operating lifespan of 25 years. However, Black Bear Sports Group has made millions by buying up failing ice rinks and running robust youth sports programming.

Developing adaptable brain-body systems lets athletes thrive beyond 30

Success in high-level sports after age 30 relies on physical fitness and building brain resilience through deliberate training, recovery, and stress regulation. This creates a feedback loop where body and mind reinforce each other.

Exploring why the PGA Tour's rivalry with LIV seems to have cooled

This analysis by Dan Wetzel suggests that LIV's initial threat to the PGA Tour's dominance in golf has faded, with several golfers leaving LIV to return to the PGA Tour.

As oil revenues decline, many Gulf States are investing in professional sports through sovereign wealth funds

Gulf States—including the United Arab Emirates, Qatar, and Saudi Arabia—have invested tens of billions of dollars in professional sports, owning high-profile soccer clubs like Paris Saint-Germain and Manchester City. Many of these investments have been characterized as an increase in these countries' soft power, or global cultural influence, in Western countries, where the Middle East remains relatively misunderstood.

Cheap debt and relatively minimal regulation fueled private equity's expansion

Low interest rates in the 2010s made taking on debt cheap, making leveraged buyouts incredibly lucrative. Private equity firms were able to make large deals quickly, in part because they don't face the same disclosure requirements and shareholder approval processes as public companies. These two factors juiced the growth of private funds.

Modern pro wrestling evolved from catch wrestling

Professional wrestling might be scripted, but its roots can be found in a competitive form that became popular in 19th-century England. Catch wrestling, or catch-as-catch-can, became popular among members of Lancashire’s working class. By the early 20th century, it was its own Olympic sport.

The Industrial Revolution changed childhood—including education

Industrialization transformed childhood—from free-range, mixed-age play long embedded in human culture to the regimented, adult-controlled environments of today's schools.

'Harry Potter’ transformed the young adult publishing industry

The series’ success reshaped the market for youth fiction. In 1997, about 3,000 young adult titles were published annually. By 2009, that number soared to 30,000 as publishers chased the next major phenomenon.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Fireworks-related ER visits are on the rise—in 2024, they increased by 52% as compared to the prior year.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.

Play the role of a student in a game where you try to navigate college and remain debt-free, selecting different income levels, high school experience, race, ethnicity, and more.

A pickleball's loud 'pop' sound can reach 120 decibels, which is equivalent to a hammer hitting a nail

Watch how algorithms can be designed to train themselves and self-improve without human input, to the point where the optimized code is too complex for programmers to understand.

Gerrymandering works through two techniques: cracking opposing voters across districts to dilute their power, and packing them into a few to waste their votes in lopsided majorities.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

Bone marrow (soft tissue found inside certain bones) generates roughly 500 billion new blood cells each day

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.