Trade dress is a form of trademark that applies to the physical appearance of a product

Trademarks are a form of consumer protection

Trademarks help brands distinguish their products from competitors, but they also give consumers clarity around the product they are buying and where it comes from. Distinguishable names help prevent consumer confusion and maintain a consumer's ability to choose their preferred product and brand.

Trademarks are just one type of intellectual property

Intellectual property refers to any intangible "creation of the mind," which includes ideas, creative works, and even trade secrets. Trademarks, copyright, and patents are all protected by intellectual property laws—but each protection is separate and distinct.

Explore some of the trademarked scents in the US

Scents, when they are truly unique and identifiable to a particular brand, can be trademarked. Any trademark on a scent must pass two tests: distinctiveness and non-functionality. In order to be trademarked, the scent of a product can't be the primary purpose of that product (like a candle or a perfume), and the scent has to be distinct. Some of the trademarked scents include Play-Doh and the pain-relief patch Salonpas.

'Dilution' is any use of a trademark that weakens its distinctiveness

Unlike trademark infringement that hinges on the likelihood of confusing customers, trademark dilution is an illegal practice that threatens the distinctiveness of a trademark. In the US, famous brands like Nike and Google have a right to protection from dilution.

Learn what different trademark symbols mean

In the US, brands can technically use a trademark without actually filing a trademark with the United States Patent and Trademark Office—which is where the ™ symbol comes from. However, brands that have officially filed trademarks can use the ® symbol in their branding.

Search the official trademark database

The official trademark registry is managed by the United States Patent and Trademark Office. The registry shows the trademark's status, the owner, and the trademark's serial number.

Read about the time Apple tried to trademark an actual apple in Switzerland

In 2017, tech company Apple filed for the trademark to a black-and-white image of a Granny Smith apple in Switzerland—a request that was only partially granted. Apple wanted full control over the image, but many worried that granting the trademark would open up too many opportunities for the company to own the rights to the mere shape of an apple.

Why Steve Jobs always wore the same outfit

Steve Jobs is well-known for his signature outfit: a black mock turtleneck and denim jeans. The outfit originated in Japan, where Jobs observed Sony employees all wearing matching uniforms. He proposed Apple employees do the same, but that idea was rejected. However, he still decided to create his own uniform.

A trade war is an economic conflict where nations impose tariffs or other trade barriers on each other in retaliation for similar actions

The US-China trade war is one example. While they aim to protect domestic industries, they can lead to higher prices for consumers and strained international relations.

Some ads help create ‘symbolic value’ for products

A Rolex watch and a watch from the Dollar Store serve the same purpose: helping the wearer tell the time. But a Rolex is worth thousands of dollars while the Dollar Store watch is costs $1 because of symbolic value, or what the watch says about its wearer. This article helps break down the difference between the two.

Why do tennis players always wear white?

Why does Wimbledon still enforce its strict all-white dress code while other major tournaments have embraced color? The answer lies in history, tradition, and even branding. From its elite origins in the 1800s, to modern-day rule changes, discover why this policy remains one of tennis’ most enduring customs.

Colored paint lines on new tires mark different types in the factory

Each stripe helps warehouse workers and distributors identify tire types at a quick glance. This innovation became important a century ago as manufacturers scaled operations and developed distinct product lines.

See how Coca-Cola bottle designs have changed over the years

The shape of the Coca-Cola bottle has been given many nicknames over the years, including the "hobbleskirt" bottle, after a fashion trend in the 1910s when tapered skirts that were narrow below the knees were popular.

The complexity of classifying a tree

It may seem obvious to us when we see a tree, but very specific characteristics cause scientists to distinguish trees from other types of plants. This video provides a visual and verbal explanation of distinctions that separate trees from other plants like shrubs or herbs. See a scientific breakdown of these traits.

Read about different levels of price discrimination

Price discrimination is a business practice in which different customers are charged different prices for the same product or service. It's one way for a business to boost profits and take advantage of its market position. There are three levels of price discrimination, differentiated by the consumers targeted and the reasons for discrimination.

How Netflix's sound logo 'Tudum' was designed as a key sonic differentiator

The Netflix sound logo—called by the company "Tudum!"—debuted in 2015 and has become one of the world's most iconic sound symbols, designed to provoke anticipation. An immense amount of creative work went into designing this three-second sonic marker, which is heard daily worldwide by millions. Key players in its existence weigh in on its creation in this absorbing episode.

Breaking down the Bauhaus' minimalist, modern aesthetic

The Bauhaus style valued objects' functions above all else and, as such, largely did away with the ornate decoration of previous styles such as Victorian, colonial, or Art Deco. Instead, Bauhaus used primary colors, clean lines, and exposed industrial elements to create simple but sleek buildings, products, and typefaces.

A catalog of 3,000 ornate Chinese cigarette boxes and brands

China's vast, state-owned tobacco market has produced enough regional brands and packaging variants to sustain a dedicated collector community. Ciggies.app functions as both a product database and an enthusiast social network, with entries spanning current mainland releases, historical discontinued brands, and international imports.

Thingiverse is a massive free library of 3D-printable designs

The site—which was launched in 2008 by 3D-printer manufacturer MakerBot—hosts more than 2 million user-generated design files to build everything from prosthetic hands to replacement dishwasher parts (or the "Golden Snitch" from "Harry Potter). The community behind it rapidly designed and shared files for face shields and ventilator components amid the COVID-19 pandemic.

The Dow’s price-weighted formula makes stock price matter more than size

Unlike most indices, which weigh companies by market value, the DJIA is price-weighted—meaning higher-priced stocks have more influence on its movements. As a result, a company’s share price matters more than its overall size.

Tinker v. Des Moines affirmed that students maintain the right to free speech at school

In 1969, the Supreme Court ruled that two Iowa teenagers had the right to wear black armbands to school in protest of the Vietnam War, establishing that students retain First Amendment protections in public schools.

In 2018, a graffiti artist sued HBO for including their work in one of the network's shows

An episode of the HBO show "Vinyl" featured a scene with a woman walking down a New York street and passing by a dumpster tagged by graffiti artist Itoffee Gayle. Gayle filed suit against the network, despite not owning the dumpster, claiming that the network had violated his copyright and trademark rights by including his work in the show without his permission. The court sided with HBO, saying that Gayle's claims "bordered on frivolous."

Trader Joe's breaks every rule of modern retail

The successful grocer doesn't do e-commerce, delivery, or coupons. And yet Americans are still obsessed with Trader Joe's.

The film ‘Coco’ sparked global interest in the Day of the Dead

The holiday figures prominently in the 2017 Disney film, which inspired an uptick in Day of the Dead merchandise being carried by national chains like Target and Michaels, sold alongside Halloween merchandise.

Most Americans take the standard tax deduction

A tax deductible is an expense that a taxpayer or business can subtract from adjusted gross income, reducing their taxable income and therefore reducing the amount of taxes owed. Governments often use tax deductibles as a way to reward people who do things that are considered beneficial to society, like charitable donations.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

Objects can be 3D printed with light by projecting 2D computerized tomography (CT) scans onto rotating cylinders of resin, which solidify upon exposure.

To reduce wrinkles in clothing, research recommends gentle wash cycles with more water and tumble drying with smaller loads and longer times.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Tattoos remain visible on your skin thanks to immune cells called macrophages

Fear or disgust related to clusters of holes and cracks, called trypophobia, may stem from evolutionary processes to help us avoid pathogens.

Meet the 56 signers of the Declaration of Independence—most of whom didn't put pen to paper until August 2, 1776—and see their original signatures.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

The identity of the Tank Man in the iconic photo from the 1989 Tiananmen Square protests remains unknown and was possibly killed.

Learn how to read a prospectus, the juicy document that any company must file with the SEC before going public.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Watch the cumbersome, but necessary, precautions healthcare workers must take to care for and protect themselves while caring for Ebola patients.

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

All rainbows are 'raincircles' caused by water droplets separating white sunlight into a spectrum of colors, but Earth's surface blocks the bottom half of the circle from our line of sight.

Power lines are dotted with large, brightly colored balls to improve the visibility of these thin wires to helicopters and small planes and help prevent potential crashes.

Gerrymandering works through two techniques: cracking opposing voters across districts to dilute their power, and packing them into a few to waste their votes in lopsided majorities.

Corals are themselves not coral reefs—the term refers to the tiny marine invertebrates that build the rigid reef.

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

El Niño, Spanish for 'the boy,' was named after Jesus Christ because the phenomenon resembled the weather changes observed around Christmastime.