Early reviews turned ‘Harry Potter’ into an unexpected hit

'Harry Potter’ transformed the young adult publishing industry

The series’ success reshaped the market for youth fiction. In 1997, about 3,000 young adult titles were published annually. By 2009, that number soared to 30,000 as publishers chased the next major phenomenon.

The first ‘Harry Potter’ book was retitled for US readers

Scholastic changed "Harry Potter and the Philosopher’s Stone" to "Sorcerer’s Stone" in 1998, fearing the original title sounded too academic and might confuse American readers unfamiliar with the word’s magical meaning.

'Harry Potter’ became the first kids' book to top the New York Times list since 1952

After its 1998 US release, "Harry Potter and the Sorcerer’s Stone" reached No. 1 on The New York Times Best Seller list—the first children’s book to do so since "Charlotte’s Web." By September 1999, the first three books held the top three spots on the list.

'Harry Potter’ book launches became midnight cultural events with strict rules

As anticipation grew, bookstores worldwide hosted midnight release parties for new Harry Potter titles—drawing crowds in costume, complete with games and countdowns, transforming book launches into global celebrations of reading. Libraries and stores were required to adhere to strict regulations over who could handle the books before the official debut.

Read JK Rowling's original 'Harry Potter' pitch that a dozen publishers rejected

Rowling claims 12 publishing houses rejected the pitch first written in 1995—which contained this letter and the story's first few chapters—before Bloomsbury accepted it.

JK Rowling first thought of 'Harry Potter' on a delayed train in 1990

The idea for a young boy discovering he was a wizard came to Rowling during a train ride from Manchester to London. Over the next seven years—while facing personal loss and financial hardship—she completed the first book as a single mother living on welfare.

25 things you might not know about ‘Harry Potter,’ from John Green

John Green runs through 25 lesser-known facts about “Harry Potter”—like how JK Rowling was the first person to become a billionaire solely by being an author.

One 'Harry Potter' fan fiction deals with cognitive science and philosophy

Eliezer Yudkowsky's "Harry Potter and the Methods of Rationality" is not your typical fan fiction: It uses JK Rowling's fictional universe to wrestle with rationalist philosophy and the physics behind the magic taught at Hogwarts. The book went on to become popular in Silicon Valley, especially in the effective altruism movement.

The US paperbacks of Tolkien's books led to the popularization of fantasy

Tolkien initially resisted publishing his books in paperback because of the stigma attached to the format, with many believing that serious fiction was first published in hardback. When Ballantine Books eventually published the “Lord of the Rings” trilogy in 1965, though, the genre became more popular, leading Ballantine to continue publishing adult fantasy and expanding the genre’s bounds.

'Muggle’ entered the Oxford English Dictionary in 2003

The Harry Potter term for a nonmagical person became an official English word when the Oxford English Dictionary added it in 2003—cementing the series’ influence on modern language and popular culture.

Hogwarts Legacy was 2023’s bestselling video game

Set a century before the books, Hogwarts Legacy lets players explore an open-world version of the wizarding world. Released in 2023, it sold more than 30 million copies worldwide, topping global sales charts.

Translating ‘Harry Potter’ required creativity across 60+ languages

This Vox video explores how translators adapted JK Rowling’s wordplay, invented spells, and cultural references—reimagining names and magical terms while attempting to preserve humor, rhythm, and meaning for readers around the world.

'Harry Potter and the Cursed Child’ became an award-winning stage play

Premiering in 2016, the play continues the story beyond the original books and has run in London’s West End and on Broadway, winning nine Olivier Awards and six Tony Awards, including best play.

None of Dickens' books has gone out of print

Dickens was a literary celebrity during his lifetime, but his popularity has endured over a century after his death. Publishers have kept his books in print to satisfy demand. It's paid off: "A Tale of Two Cities" alone has sold over 200 million copies.

A novelization of 'Star Wars' preceded the movie–and was a massive success

The book "Star Wars: From the Adventures of Luke Skywalker" was released in November 1976, six months before the film it was based on hit theaters. By February, the novel had sold out of its initial print run of 125,000 copies and would quickly sell over 3.5 million copies.

'Potter Puppet Pals' was one of the internet’s first viral videos

Created by animator Neil Cicierega in the early 2000s, Potter Puppet Pals featured felt puppets parodying the Harry Potter characters. Its 2007 video “The Mysterious Ticking Noise” became an early YouTube sensation, amassing more than 200 million views.

During the COVID-19 pandemic, readers returned to Camus' 'The Plague'

The 1947 novel, about a city in Algeria that enacts a city-wide quarantine to battle a deadly outbreak, captured readers' attention in the early months of 2020. In the UK, over 2,000 copies of the book were sold in March of that year, over six times what it had sold the month before.

Listen to the audiobook version of 'A Brief History of Time'

First published in 1988, Stephen Hawking's most famous novel has sold more than 25 million copies in 40 languages. Through non-technical terminology, Hawking discusses the nature of space and time, general relativity, quantum mechanics, gravity, black holes, and cosmology.

The Rosetta Stone praised the Pharoah Ptolemy V in the 196 BCE

Since its discovery in 1799, 27 other copies have been found throughout Egypt, the most recent in 2011. Dr. Ilona Regulski, curator of ancient writing at the British Museum, discusses the crucial artifact and its specific content.

'Labyrinth' initially flopped

The fantasy movie, directed by Henson and starring David Bowie, exited theaters less than a month after its release. Later, though, the movie would become a cult classic and would inspire many writers and artists to create similarly whimsical worlds.

How literary agent Scott Meredith invented the modern book auction

Prior to the 1964 auction of "The Night Action" for $13,500 to New American Library, a gentleman's code persisted in the literary world: no manuscript should be shared with more than one publisher at a time. Meredith—the agent behind Norman Mailer, Carl Sagan, and Arthur C. Clarke—leveraged his deep knowledge of the talent pool to publishers, sending around manuscripts to 19 different publishers to generate a bidding war. The Beat-influenced novel eventually flopped and is now out of print.

How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook

"Napoleon Dynamite" was a phenomenon when it was released in 2004, but the excitement around the film was the result of a carefully executed, outside-the-box PR strategy that featured free screenings, endless merch, and an early form of stan-centric social media. This deep dive into the film’s inventive marketing tactics explain how a film with a modest budget was able to become a cultural sensation.

Read about the day Palantir went public in 2020

After more than 15 years in business, Palantir held its initial public offering (IPO) via a direct listing—meaning the company didn't rely on underwriters to assess the initial trading price or stock value. Palantir's stock ended the day trading 31% higher than the reference price.

Many critics panned Emily Brontë's 'Wuthering Heights' when it was released

The 1847 novel, initially published under a pseudonym, was seen by some early readers as obscene and cruel. One particularly brutal review from Graham's Lady's Magazine read, "How a human being could have attempted such a book as the present without committing suicide before he had finished a dozen chapters, is a mystery."

The album 'Born to Run' sold 9 million copies

Encouraged by the strength of the title track, Columbia allowed Springsteen to record another album. After completing it, he was so unhappy with how it sounded that he threw the record into a swimming pool. Despite his objections, it would sell 9 million copies, saving Springsteen’s career and turning him into a superstar.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Explore a list of the 100 best novels of all time, compiled by some of the world's best living writers, including Salman Rushdie, Stephen King, and Jennifer Egan.

Clever Hans was a 1900s horse that was believed to be able to solve math equations, tell time, and read and comprehend German, until a psychology student discovered how he got his answers.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

Before writing 'Walden,' transcendentalist Henry David Thoreau nearly burned down his hometown with a campfire that grew out of control.

Famed poet TS Eliot rejected the manuscript for George Orwell's political fable 'Animal Farm,' writing that its criticism of authoritarianism was not 'the right point of view.'

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.

The first robot in literature may have been a 'mechanical man' in 1907's 'Ozma of Oz,' a book in L Frank Baum's 'Wizard of Oz' series.

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

See 33 images that became central to huge scandals, including a young Charles and Camilla, Michael Jackson's baby on a hotel balcony, and Hugh Grant's mugshot.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

About 12.5% of US adults experience a phobia in their lifetime, a diagnosis that hinges on the intense fear interfering with daily life and persisting for at least six months.

Roughly 43 million US borrowers owe roughly $1.7T in student debt, the second-largest source of consumer debt behind mortgages.

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

Explore the archaeological treasures of Pompeii, the city buried under volcanic ash when Mount Vesuvius erupted in 79 CE.