By 2022, Meta was betting strongly on a metaverse strategy for its products

Mark Zuckerberg views Meta as a technology company—not a social media company

Despite Meta's core products being social media apps, Zuckerberg is adamant that Meta is a technology company that has built social media apps, but can build and is comfortable building other technologies—like AI-integrated glasses and virtual reality labs.

A video compares two visions for the metaverse: one from Nvidia and one from Facebook

The CEOs of top technology companies Nvidia and Meta recently revealed their visions for the metaverse of the future. As of 2021, both Jensen Huang and Mark Zuckerberg were bullish on virtual world-building, although Huang seemed more focused on the metaverse's business implications than its social ones, which Zuckerberg prioritized.

The majority of Meta's revenue comes from advertising

Since introducing Facebook Ads in 2007, ads have become the main way Meta makes money and keeps the social media platforms free for users. Meta's targeted ad program allows businesses to set a maximum advertising budget and be charged only for the actual number of impressions an ad receives. In 2025, $196.175B of Meta's $200.966B annual revenue came from advertising.

As of 2025, Meta Platforms Inc. is the largest social media company in the world

Facebook alone has nearly three billion monthly active users, with advertising across Facebook, Instagram, and WhatsApp generating 97% of Meta's revenue. Messenger adds more than 650,000 users a daily.

Watch the unveiling of Meta's Quest 3S mixed reality headset

Meta's social apps like Facebook and Instagram are the most high-profile part of its business, but the company has sought building out a hardware line of peripherals like the Quest headset, which combines virtual and augmented reality.

Virtual and augmented realities are paving the way for a more immersive future

Tech companies like Apple, Meta, and Microsoft invest heavily in immersive technologies such as virtual, augmented, and mixed reality. While VR transports users to a fully digital space and AR adds digital elements to the real world, mixed reality allows interaction with both at once.

Meta disclosed Mark Zuckerberg's interest in martial arts as an investment risk

During the pandemic, Zuckerberg began practicing Brazilian jiu-jitsu and even won gold and silver medals at his first tournament in 2023. His interest in martial arts and water sports, like wakesurfing and hydrofoiling, prompted the company to disclose those hobbies as risks for potential investors, given they pose a threat to Zuckerberg's health and he retains a significant amount of control over Meta.

In 2024, Meta launched an AI video generator to create or edit videos through prompts

The tool puts the Meta in direct competition with OpenAI and Google as more companies are investing billions of dollars to capitalize on the explosion of public interest in machine learning and generative media technologies.

Meta's acquisition strategy for Instagram and WhatsApp led to a 5-year-long antitrust lawsuit

In 2020, the Federal Trade Commission sued Meta as part of the agency's efforts to rein in big tech companies. The FTC alleged that Meta overpaid for Instagram and WhatsApp in a "buy or bury" strategy to gain access to those companies' talent and diminish competition. In 2025, a federal judge sided with Meta, citing intense change in the social media landscape.

Expert predictions on the metaverse

Experts are split about the likely evolution of a truly immersive metaverse. Many worry current online problems may be magnified if Web3 development is led by those who built today’s dominant web platforms.

Mark Zuckerberg's 2024 rebrand was dubbed the 'Zuckassaince'

Zuckerberg, like Apple cofounder Steve Jobs, wore the same, simple T-shirts and outfits for most of his early career to decrease the decisions he'd have to make on a daily basis. In 2024, Zuckerberg started wearing chunky gold chains around his neck and oversized T-shirts with slogans on them. Some say the "Zuckassaince" is an effort to rebrand Meta as a futuristic company, not just an old social media company for millennials.

Randi Zuckerberg, Mark's sister, was Meta's first marketing director

Randi is two years older than Mark and also attended Harvard before working in advertising. Before joining Facebook, Randi worked in digital advertising at Ogilvy & Mather. In 2018, Randi attracted criticism for saying Holocaust deniers shouldn't be banned on Facebook. She's also previously been criticized for her own seemingly contradictory sentiments on Facebook's privacy rules.

Facebook launched in a Harvard University dorm room in 2004

The controversial "FaceMash," where students rated each other's attractiveness, was the precursor to Mark Zuckerberg's social network. The platform rebranded as Meta after several acquisitions and a push into virtual reality, distancing itself from controversies.

Why this artist staged a satirical romance with Mark Zuckerberg

Internet performance artist Harriet Richardson is using AI and Meta's social media tools to make it appear as though she's in a serious romantic relationship with Mark Zuckerberg. While the images generate laughs, Richardson also says they're part of a larger satirical project aiming to highlight the larger societal impact of Meta's decision to discontinue fact-checking content across its platforms.

The interoperable metaverse and what that means

This explainer video explores the challenges of achieving the interoperability needed to unify economies, avatars and systems across virtual worlds in the metaverse.

Investors are buying up land in the Metaverse

Real-estate transactions in the metaverse are reaching record highs. Digital real estate investors share how and why they're spending millions on virtual property.

Meta has added video features to attract more young users to Facebook

Amid an aging userbase and competition from newer social networks like TikTok, Facebook has seen its perceived relevance and cool factor progressively decrease. The Local tab and dating features are among several efforts to counter this perception.

Coinbase and the metaverse

In this essay, Coinbase founders Brian Armstrong and Alex Reeve talk about the importance of the metaverse, the components of it, and the role Coinbase plays.

Balancing free speech while curbing misinformation has destroyed content moderation

Accusations of censorship and bias have led social media companies like Meta and X to scale back or abandon moderation tools—just as foreign propaganda surges. Researchers say their ability to track manipulation online has become severely limited.

Nonstop posting by Elon Musk provides calculated political and brand messaging

For a week in August 2024, Musk posted 650 times, including reactions to far-right influencers; promotion of his AI tool, Grok; and support for controversial political takes. He livestreamed himself playing Diablo IV for hours during that same week.

Donald Trump's Truth Social social media platform is launching a prediction market

Named "Truth Predict," the cryptocurrency-based prediction market will allow users of the Truth Social social media platform to place crypto bets on the outcome of certain events (think: sports games, the economy, and political races). Truth Social is primarily owned by President Donald Trump and his family.

Meme stocks often have little underlying value but are fueled by crowd funding

"Meme stocks" is a phrase originating in the early 2020s, referring to companies with little underlying value who gain recognition through social media and whose stock price experiences rapid gains.

Listen to Palantir CEO Alex Karp's outlook for how AI will change the economy

Palantir was an early leader in developing and implementing AI into its technology. When asked about the potential risks of AI (like the threat many say it poses to so-called "knowledge workers"), Karp has said that specialized knowledge or skills will inevitably become more valuable.

Venture firm a16z's crypto canon

Andreessen Horowitz (a16z) is a leading venture capital firm with deep expertise in cryptocurrency and blockchain technology. For 10 years, the firm has built its internal knowledge in the area, and archived a wide range of explainers exploring everything from fundamentals to emerging crypto trends, and much more.

WellHub is a startup serving roughly 4 million people in 11 countries, providing broad wellness benefits to employees

Valued at $2.4B in 2025, the company helps workers get gym access and meditation apps, in addition to basic healthcare. Listen to the founder of the company, Cesar Cevalho, explain how he scaled the company with Jeff Berman.

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

The use of fungi to detoxify land and water—a process known as mycoremediation—has been used to clean up natural resources affected by the 2025 California wildfires.

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.

Apeirophobia is an overwhelming fear of living forever, perhaps stemming from the brain's inability to conceptualize an infinite life.

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.

Indefinite cloning of some endangered species may not sustain their longevity because cloning success rates decrease as genetic mutations accumulate.

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

In 2018, 26-year-old missionary John Allen Chau was killed by tribesmen after attempting to reach and evangelize on India's isolated North Sentinel Island

Before humans, the Soviet Union and the United States sent animals—including apes, dogs, and cats—to space during the Space Race.

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

The first image of a black hole was captured by creating an Earth-sized virtual observatory from a network of eight radio telescopes.

Take a 3D tour of the Hajj, Islam's annual pilgrimage to Mecca, undertaken by more than 1.5 million Muslims each year.

An Ebola vaccine was developed during the 2018 west African Ebola outbreak, but the 2026 Ebola outbreak is with a different species of the virus, not the one that the vaccine is approved to treat.

Famed poet TS Eliot rejected the manuscript for George Orwell's political fable 'Animal Farm,' writing that its criticism of authoritarianism was not 'the right point of view.'