As of 2025, Meta Platforms Inc. is the largest social media company in the world

The majority of Meta's revenue comes from advertising

Since introducing Facebook Ads in 2007, ads have become the main way Meta makes money and keeps the social media platforms free for users. Meta's targeted ad program allows businesses to set a maximum advertising budget and be charged only for the actual number of impressions an ad receives. In 2025, $196.175B of Meta's $200.966B annual revenue came from advertising.

By 2022, Meta was betting strongly on a metaverse strategy for its products

Moving beyond the controversies over fueling misinformation, division, and harm worldwide, Mark Zuckerberg expressed optimism about technology's role in connecting people. Meta's multibillion-dollar investments in integrative AR and VR technologies have further evolved its founder's vision.

WeChat: The world's second-largest messaging platform

The central technology in Tencent's empire, WeChat boasts roughly 1.4 billion users and provides a platform for the company to expand its ambitions in digital payments, e-commerce, and more. Unlike rival WhatsApp (owned by Meta), WeChat was built as a "superapp"—a single place where users are provided a wide range of features.

Meta's acquisition strategy for Instagram and WhatsApp led to a 5-year-long antitrust lawsuit

In 2020, the Federal Trade Commission sued Meta as part of the agency's efforts to rein in big tech companies. The FTC alleged that Meta overpaid for Instagram and WhatsApp in a "buy or bury" strategy to gain access to those companies' talent and diminish competition. In 2025, a federal judge sided with Meta, citing intense change in the social media landscape.

Mark Zuckerberg views Meta as a technology company—not a social media company

Despite Meta's core products being social media apps, Zuckerberg is adamant that Meta is a technology company that has built social media apps, but can build and is comfortable building other technologies—like AI-integrated glasses and virtual reality labs.

Meta has reported WhatsApp users send over 100 billion messages daily

Across 180 countries and 60 languages, approximately billion users use the messaging app every day, with about 400 million in India, WhatsApp's biggest market. In some countries, the app has gone beyond messaging, enabling users to schedule doctor's appointments, conduct real estate deals, and provide direct-to-consumer sales.

Facebook dominated US social ad spend in the first half of 2024

This data visualization shows the social media platforms where advertisers spent the most money in the first six months of 2024, with Facebook leading the pack taking home 36.3% of US social ad spend.

In 2022, there were 4.2 billion social media users across the globe

Among them were 200 million creators. Linktree, a company that helps create links in people’s social media bios (and much more), gathered the most important numbers from 2022 to get a more accurate picture of what the creator economy looks like, numerically speaking.

In 2024, global ad spend surpassed $1T for the first time

Organizations like GroupM and WARC began predicting this record high in 2023. Five large tech companies (Alphabet, Meta, Amazon, Alibaba, and TikTok parent ByteDance) were predicted to account for more than half of all global ad spend in 2024.

As of 2025, Wikipedia is one of the top 10 most-visited sites in the world

Alphabet Inc.'s Google search engine and YouTube received nearly 150 billion combined visits in November, followed by Facebook, ChatGPT, and Instagram, which each received over 5 billion visits during the same span. With 4.42 billion visits for the month, Wikipedia ranked just behind Reddit's 4.85 billion.

Meta has added video features to attract more young users to Facebook

Amid an aging userbase and competition from newer social networks like TikTok, Facebook has seen its perceived relevance and cool factor progressively decrease. The Local tab and dating features are among several efforts to counter this perception.

Facebook launched in a Harvard University dorm room in 2004

The controversial "FaceMash," where students rated each other's attractiveness, was the precursor to Mark Zuckerberg's social network. The platform rebranded as Meta after several acquisitions and a push into virtual reality, distancing itself from controversies.

One Facebook investor turned $500K into $1B

Peter Thiel was Facebook's first big investor. In 2004, he invested $500K into the social network, long before the company owned Instagram or renamed itself "Meta." In 2012, when he sold off most of his stake, he turned that initial $500K investment into more than $1B in cash.

Around 87 million users were impacted by Facebook's Cambridge Analytica scandal

Cambridge Analytica, a consulting firm with Russian and conservative ties, harvested data from Facebook users through a research tool that tracked interests across social connections on Facebook. Those profiles were used for targeted ad campaigns supporting Donald Trump in 2016 and pro-Brexit ads. A whistleblower originally said the private data of more than 50 million Facebook users was compromised, but a Facebook officer later estimated the number was around 87 million. Facebook settled the class-action lawsuit over the privacy breach for $725M in 2022.

Tencent surpassed Facebook in value in 2017

Tencent joined the $500B club (in terms of market capitalization) in 2017, overtaking Facebook at that point in terms of social media networks by value. This report from the time captures the rise of the company despite being relatively unknown outside of China.

TikTok boasts nearly 1.8B monthly users

The app has surged in popularity recently, with usage surging during the COVID-19 pandemic. Those users have generated high revenues, too, with over $23B in 2024.

The world's top streaming services (by subscriber count)

With almost 270 million paying users, Netflix is the dominant force in streaming entertainment. But after enjoying a first-mover advantage for years, competitors are beginning to catch up. Most notable is Amazon, which leverages its Prime subscriptions to bundle Prime Video, and has amassed an estimated 200 million users. See an updated tracker of the world's biggest platforms by audience.

The next technology epoch is here

From ChatGPT to DALL-E, 2022 saw the mainstream emergence of artificial intelligence for consumer use. Here's how these platforms will disrupt today's five biggest tech companies—Apple, Amazon, Meta, Google, and Microsoft.

View the list of most followed users on X

X, formerly Twitter, may now face more competition from rival social networks than ever, but it also had over 650 million active users as of early 2025. Elon Musk, Barack Obama, and Cristiano Ronaldo led the list of most-followed accounts then.

As of April 2022, a million people access Facebook on the dark web monthly

While those using an anonymized web browser, such as Tor, have been able to access the social network's .onion site since 2014, the announcement marks a major milestone by the tech giant, which has worked to ensure its users can bypass restrictions by various governments and continue visiting the site.

Meta's former chief operating officer, Sheryl Sandberg, is a highly influential female business leader

Sandberg joined Facebook as the chief operating officer in 2008, after previously serving as former Treasury Secretary Larry Summers' chief of staff under the Clinton Administration and the vice president of global sales and operations at Google. She built a personal brand for herself as a feminist business leader through becoming Facebook's first female board leader in 2012 and her 2013 book "Lean In: Women, Work, and the Will to Lead."

The dating app Hinge markets itself as 'designed to be deleted'

Harvard graduate Justin McLeod started Hinge in 2011. Since then, despite competition from larger apps like Bumble and Tinder, it's grown into the third-largest dating app by market share in the US, bringing in roughly $396M in revenue as of 2023.

Mapping Claude's relative usage worldwide, led by Israel, Singapore, and the US

According to Anthropic's AI Usage Index, the US leads in total users, but Israel and Singapore have higher adoption rates among their working populations. Excluding nations with insufficient numbers of conversations for analysis, Tanzania and Angola rank last in the index.

The top 100 companies in Silicon Valley

Silicon Valley has pumped out some of the biggest companies in the world, including Apple, Meta, and Google. Thousands of companies operate in the area, ranging from valuations in the trillions to startups only worth thousands.

What is the Fediverse?

The "fediverse" is a league of like-minded apps looking to make our digital identities—including posts, followers, activity—move seamlessly between networks. It's a decentralized approach, making various social networks interoperable in contrast to Facebook and Twitter, where content is platform-specific. The fediverse provides stability and control to users. Learn more here.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Roughly 43 million US borrowers owe roughly $1.7T in student debt, the second-largest source of consumer debt behind mortgages.

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.

The Russia-Ukraine conflict is the largest ground war in Europe since World War II in casualties, forces mobilized, and displacement of civilians.

See the most iconic photos from four decades of LIFE magazine

Track the location of the Voyager probes, currently between 13 and 15 billion miles away from Earth.

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

44% of Americans say they pray at least once a day—discover how your state's religiosity stacks up against the rest of the country.

The syncytiotrophoblast is the outer layer of the placenta and the largest human cell, spanning an area about twice that of a king-sized bedsheet.

The use of fungi to detoxify land and water—a process known as mycoremediation—has been used to clean up natural resources affected by the 2025 California wildfires.

Researchers believe the brain consolidates memories, processes emotions, and plans for the future during dream states

Animal phobias are likely the most common type of phobias, followed by an extreme fear of heights.

See photos of Meteora, a mountainous site in central Greece, home to 14th-century monasteries perched atop soaring outcroppings.