The United States is home to more than 33 million businesses, the vast majority of which are small businesses, with millions being created (and others closing shop) every year. These businesses often rely on loans, provide the goods and services that keep the economy flowing, and sometimes even grow large enough to enter public markets or provide private investment opportunities. Explore key topics central to business and finance, from the role of the Federal Reserve to how initial public offerings work, how millions of American students finance higher education, and more.
Hours of research by our editors, distilled into minutes of clarity.
Prime drives customer loyalty and boosts Amazon’s revenue through its monthly and yearly fees. The key components included with a Prime subscription include free two-day shipping on eligible items, as well as access to services like Amazon Music and Prime Video.
In Hollywood, the most prominent celebrities get “stars” on the Hollywood Walk of Fame. Now, industry events producer Advertising Week has created a virtual walk of fame for the biggest stars of the ad world, from the Celestial Seasonings Sleepytime Bear to the Energizer Bunny.
Advertising is frequently reviled for how it clutters up public spaces and our everyday experiences. Nonetheless, it allows for vast amounts of goods and services to be rendered free to millions of users—and gives users the option to pay with money or time and attention.
The world's oldest form of advertising can feel antiquated in a digital age, but the place-specific signs are the basis of a $9B business. Learn the history of these ads and how they remain relevant in a digital age.
This list includes the spots (like Nike’s “Just Do It” campaign and Snickers’ Betty White cameo) that transcended advertising and became genuine pop culture sensations.
Over the years, Amazon founder Jeff Bezos often recalls how wrong the predictions in the 1999 Barron’s cover story were. Among other things, that article declared Amazon’s entire business model to be unsustainable and destined to fail, noting its lack of profit and dependence on a massive amount of capital to fund its growth.
Central to any understanding of the multifaceted nature of Amazon’s business today is the concept of the “flywheel” at the heart of the company. Put simply, it’s an idea that refers to a self-reinforcing cycle that drives the continuous growth of Amazon’s various businesses, including its retail arm, its Prime subscription service, and more.
Bezos parlayed a career on Wall Street into founding an online bookstore that would evolve into the largest online retailer in the world. Bezos’ story is characterized by his relentless focus on innovation and on the customer experience at Amazon.
The company went public in 2010, raising $226 million in its IPO just two years after beginning production on its first car. Tesla’s first Supercharger stations were launched in 2012 with six locations in California.
Tesla's innovative direct-to-consumer sales model and online ordering system changed car-buying, and the Model S, which had a 200-mile range, forced other automakers to enhance their EV offerings and rethink vehicle design.