Immersive technologies are increasingly being used in medicine, retail, and education

Virtual and augmented realities are paving the way for a more immersive future

Tech companies like Apple, Meta, and Microsoft invest heavily in immersive technologies such as virtual, augmented, and mixed reality. While VR transports users to a fully digital space and AR adds digital elements to the real world, mixed reality allows interaction with both at once.

The medical uses of VR

Virtual healthcare simulations are bridging the gap between traditional classroom learning and real clinical experience, improving the safety, effectiveness and efficiency of healthcare services.

Medical professionals have experimented with using mixed reality headsets

Devices like the Apple Vision Pro have helped doctors develop surgical plans for hip and knee replacements using software that provides 3D models and other tools. Virtual screens displayed by mixed reality devices can provide information related to surgical progress, a patient's vitals, and more.

Mixed reality may help onboard manufacturing workers more efficiently

Mixed reality headsets can facilitate hands-on education by providing immersive guides overlaid onto their field of vision, showing users how to complete complex tasks.

Mixed reality devices can turn digital information into 3D experiences

Described as "wearing a theme park on your face," devices like Microsoft's HoloLens project images into users' eyes so that their brains believe virtual objects are actually there. The bulkiness and physical limitations of existing headsets are expected to lessen over time, mimicking the evolution of early headphones.

Simulations incorporating mixed reality have improved trainee certification rates

Such software provides immersive, risk-free environments where students can manipulate digital re-creations to optimize the training experience without producing waste. One meta-analysis showed that MR in welding training boosted passing rates on certification exams by 41.6% versus traditional training methods.

Sets incorporating immersive mixed reality have transformed weather reporting

The technology enables presenters to step into virtual environments that incorporate 3D models and real-time data, providing more engaging and interactive forecasting. They have also facilitated the development of educational segments where meteorologists use virtual models to explain complex weather phenomena.

Is using VR as a tool to enhance empathy ethical?

This research paper explores whether virtual reality should be used as a tool for improving our moral character — and, if not, what ethical alternatives could be.

A deep dive on everything you need to know about virtual reality

In the wake of Facebook’s purchase of Oculus VR, can the revolutionary technology triumph anew? These interactive articles chart the rise and fall — and rise again — of VR.

People learned to fly in VR, and their brains then accepted wings as body parts

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts. The brain research has potential implications for how VR training may help people adapt to prostheses. (Free with email.)

Walmart was the first traditional retailer to crack the $1T club

In early 2026, the company joined major tech companies Nvidia, Apple, and Meta (among others) as one of the rare firms with a market capitalization beyond $1T. See the latest top companies here.

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

Technological breakthroughs are spurring innovations in the industry

What if you could see your tattoos before they’re embedded in your skin? Or take a virtual visit into a local studio to work out your nerves over a first tattoo? The industry is anticipating some big technological changes, from 3D designs to sci-fi upgrades to more precise tattoo guns.

Nvidia Omniverse can be used to accelerate 3D workflows and explore creative ideas

This video explores different apps available within Nvidia Omniverse that artists can use to create cinematic, virtual worlds. Some of the tools are AI-powered, like a feature that converts spoken audio into a video of a character speaking.

Disney Research developed a haptic interface where you can feel a fireworks display

Disney’s “Feeling Fireworks” uses water jets and a latex screen to replicate fireworks for blind individuals. Such technology may also provide inclusive experiences for the deaf community, though as of 2024, there are no plans to implement them in Disney parks.

Laser technology powers communication, medical and manufacturing tools

Lasers are used when scanning groceries, printing documents or undergoing cosmetic procedures to enhance efficiency, precision and accuracy. Missile defense, targeting and optical communication systems have made using laser technology habitual in the military.

Most custom earmolds for in-ear hearing aids are made using 3D printing

The technology has also been utilized for behind-the-ear and receiver-in-canal hearing aids, allowing for the creation of structures tailored to the patient's anatomy for enhanced effectiveness. 3D printing has also been used to print retinal eye cells and custom eyeglass frames.

Technological advancements are historically deflationary

Technological innovation can drive down costs and prices for businesses, which can increase real wages for employees. As a result, people have more money to spend and demand increases.

Amazon accounts for roughly 40% of all US online retail sales—a much larger piece of the pie than its competitor Walmart

Although Walmart is roughly 30 years older than Amazon, the e-commerce giant has a significant lead in online US retail sales: Walmart's share is roughly 7%. Season 33 of the podcast "Business Wars," hosted by David Brown, is all about one of the most intense rivalries in all of retail.

Hospitals have been adding weapon detection systems to emergency rooms in response to violence

Healthcare workers are five times more likely to experience violence at work than employees in other industries, according to pre-pandemic federal data. Yet, despite growing awareness of these threats, fewer than one in three hospitals have installed metal detectors.

Some employers are using new technology to surveil remote workers

'Bossware' tools help employers make sure their remote workers aren't slacking off on the job, using surveillance technology to monitor employee computer activity and more.

A VR tour of Auschwitz narrated by three Holocaust survivors

Receive a tour of the Auschwitz-Birkenau State Museum through this nearly 10-minute long virtual reality video. Get a 360° view of different sections of the former concentration and extermination camp while hearing the reminiscences of three survivors and learning more about the atrocities committed there over the course of five years.

Explore an optical table to create quantum physics experiments

This interactive teaches users to create quantum experiments through lessons resembling video game levels. Users can also use the virtual lab to visualize landmark quantum experiments like entanglement, teleportation, cryptography, and quantum computing, or create their own experiments with drag-and-drop elements.

The pandemic saw Zoom overtake Skype as the default video conferencing tool

When millions of people needed to become work-from-home experts overnight, ease of use for video conferencing tools became especially important. Zoom's success was partly because the company made it easier to join meetings than Skype did—with Zoom, users only needed a URL to join a meeting, rather than downloading a fully separate app as they did on Skype. (Some users may experience a paywall.)

Inside a company making millions on retro, refurbished technology

Retrospekt is one of the many companies flipping old, fan-favorite technology like Polaroids, cassette tapes, and Tamagotchis. Studies show that nostalgia can make people spend money and is one of the driving forces behind the demand for second-hand gadgets.

30 everyday inventions originally created for space

In their pioneering work to develop the technologies necessary for humans to inhabit space, NASA and its counterpart agencies around the world have produced dozens of products millions of people use everyday. Some of these are obvious, like water filtration systems and wireless headsets, while many are surprising, like artificial limbs and insulin pumps. Dive into the list here.

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

Telehealth demand for GLP-1s for weight loss is booming as consumers seek easier access.

Fireworks-related ER visits are on the rise—in 2024, they increased by 52% as compared to the prior year.

Watch this video that uses Lego bricks to explain how venture capital works.

Explore our favorite visualization of the immense scale of space, from an astronaut to the size of the observable universe

Take a 3D tour of the Hajj, Islam's annual pilgrimage to Mecca, undertaken by more than 1.5 million Muslims each year.

Objects can be 3D printed with light by projecting 2D computerized tomography (CT) scans onto rotating cylinders of resin, which solidify upon exposure.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.

Visualize how CRISPR-Cas9—a type of immune system used by single-celled organisms to attack invasive viruses—targets and makes precise changes to a gene's DNA.

Fish populations in the Great Barrier Reef have increased after installing waterproof speakers on the ocean floor that played recordings of sounds from healthy coral reefs.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Explore what it's like inside a patient isolation unit, used in situations such as treating a patient or suspected patient with Ebola.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Roughly 43 million US borrowers owe roughly $1.7T in student debt, the second-largest source of consumer debt behind mortgages.

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.