Go behind the scenes at the Macy’s Parade Studio

Learn how the Macy's Thanksgiving Day Parade comes together each year

The Macy’s Thanksgiving Day Parade is essentially a huge theatrical production spanning several long blocks in New York City rather than a stage. Naturally, organizing it is a complicated process. This podcast episode explains how the Macy’s Thanksgiving Day Parade comes together each year.

The 2025 Macy’s Thanksgiving Day Parade floats include Camp Snoopy, POPCITY, and more

Whether you want to see the floats in the parade or prefer to learn more about the balloons, performers, and more, this interactive website has it. Click on each of the visuals to see details about the float or balloon. The Beagle Scout Snoopy balloon, for instance, has a giant hat that is as long as 17 beagles lined up end to end.

The first Macy’s Thanksgiving Day Parade took place in 1924

It was originally intended to promote Macy’s upcoming holiday sales. Although it took place on Thanksgiving Day, the parade was initially called the Macy’s Christmas Parade—the name didn’t change until 1927.

See historic Macy’s Thanksgiving Day Parade photos

Snoopy and Bullwinkle and Clifford, oh my! This slideshow has photographs of all those characters (and more) from when they debuted as balloons at the Macy’s Thanksgiving Day Parade. These photos span from the original parades in the 1920s through the early 2000s.

Watch a video that details the full history of Macy's

From the first Macy's Thanksgiving Day Parade to opening its flagship store in Herald Square, Macy's has a long and successful history despite its recent financial troubles.

Macy’s revolutionized retail with fixed pricing, pay-upfront policies, and marketing

The brand soon grew into a cultural icon, hosting the first in-store Santa in 1862, and launching the Macy’s Thanksgiving Day Parade in 1924, now a holiday staple. Its flagship Herald Square store became the world’s largest, and its festive window displays set a new standard for holiday celebrations.

In 1924, elephants from the Central Park Zoo marched in Macy's inaugural parade

Enormous balloons didn’t make an appearance until 1927, and the parade wasn’t televised until 1948. But no matter the decade, a visit from Santa Claus has always been a highlight.

Most Mardi Gras floats are constructed from foam and papier-mache

The moving sets were originally drawn by mules and made of wood. Now, they're motorized and intricately crafted from foam and papier-mache. This virtual tour of Mardi Gras World—a New Orleans warehouse responsible for floats for various krewes, as well as for Disney and Six Flags—showcases their vibrant designs.

Go behind the scenes of the making of the ‘Harry Potter’ films

See a rare look at how the beloved series was brought to life—from set design and visual effects to interviews with cast and crew who shaped the wizarding world on screen.

The complex production machine behind Eurovision

This short Wall Street Journal documentary goes behind the scenes at Eurovision to show how the elaborate stage show—which features a production manager, speedy run crews, and a digital floor outlining the location of every prop for every performance—hums along so smoothly.

A look behind the scenes of the UN General Assembly

This behind-the-scenes look at the 2015 UN General Assembly offers a unique perspective on what it takes to run one of the world’s most complicated and important diplomatic events. Following four staffers—including a youth advocate and an interpreter—the video captures the energy, pressure, and coordination behind the scenes.

Wander through an Oktoberfest celebration

Feel like you’re in the center of the action with this walk-through video of the modern Oktoberfest experience. A former Munich resident covers everything you could want to know, including how to not anger the locals with boorish behavior. She explains the layout of the grounds, what to wear (hint: not cheap, mass-produced German costumes), and a few vital German phrases. Don’t forget to say "bitte" (thank you) when ordering your next round!

What to see at the Met

With hundreds of thousands of objects on display at any given time, how do you decide what to see at the Met? This video tour from Behind the Masterpiece walks through some of the museum’s most popular and interesting works, like the ancient Temple of Dendur and John Singer Sargent's 'Portrait of Madame X', explaining their cultural context and why they’ve captivated visitors for so many years.

Track Santa and his industrious elves

Starting in December, you can follow along with Santa’s trek across the globe. Spend time on the map, play games, and even translate your holiday messages into other languages.

A guided tour of Studio 8H, the home of ‘SNL’

Fans of “Saturday Night Live” might be familiar with Studio 8H, which has only changed slightly over the show’s five decades. This video tour from Architectural Digest provides access you won’t find on the weekly broadcast, with cast members Heidi Gardner, Chloe Fineman, and Ego Nwodim walking you through makeup, dressing rooms, and more.

Watch a drone flight through a fireworks display

This video explores the history, construction, and preparation of modern fireworks displays, including creating gunpowder from scratch. Experimentation with fireworks underwater is also featured, but they require special materials to prevent water from infiltrating the fireworks shell.

Double rainbow appears in New York City on 9/11 anniversary

On the evening of the 9/11 anniversary in 2023, a double rainbow appeared after a thunderstorm across Manhattan, providing inspiration 22 years after the terrorist attacks there. Peruse several amateur images taken of the phenomenon which were shared on social media, including shots from up high in condos overlooking Central Park and from across the Hudson River in New Jersey.

Essential pipes, sewers, and cables lie buried beneath New York City

The Department of Design and Construction offers a tour of its work sites, explaining the complex systems that exist underground. Gas, electrical, telecom pipes, and many others, sprawl out underneath the entire city, with dozens of maps that help workers know where they're placed. This layout is unusual compared to the rest of the country, where wires are often present and visible above ground.

Mexico City’s Day of the Dead parade is because of James Bond

The opening scenes of the 2015 film “Spectre” take place during a Day of the Dead parade in Mexico City. The movie generated so much interest that local authorities turned what was once fiction into an annual tradition, drawing thousands.

Broadway employs tens of thousands of people in various roles

While we often just think of the actors and directors who take top billing, Broadway productions operate as distinct businesses employing numerous people in various roles: stage managers, sound designers, house managers, ushers and more.

Since 1974, the Comic-Con Masquerade has been an iconic part of the gathering

At Comic‑Con, the Masquerade is the premier cosplay competition where participants submit handmade or significantly modified costumes for stage presentation. Contestants undergo pre-judging, perform live on stage, and compete for prestigious trophies.

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

Go behind the scenes of Air Force One

ABC News takes viewers inside Air Force One, revealing how the president's plane operates as a secure command center in the sky. Explore the logistics and coordination that go into every presidential flight.

From seed to pumpkin, a 3-minute time-lapse

Pumpkins are atypically enormous winter squashes, meaning they are harvested in the fall and then remain edible throughout winter. See how it all happens with this mesmerizing, music-backed time-lapse showcasing a pumpkin's 120-day journey from...

See how fireworks are made and learn how metals like magnesium and copper are responsible for different colors.

Here's how much money Americans spend on Halloween

In 2024, Americans are expected to spend more than $11B on Halloween, which averages out to roughly $104 per person, according to the National Retail Federation's Halloween Spending Survey, conducted by Prosper Insights & Analytics. That $11B number includes an anticipated almost $4B spent on costumes. See the full breakdown here.

Two individuals are credited with making the Oscars red carpet a destination for fashion

Much like the Met Gala, fashion is now an inextricable part of the Academy Awards. But it wasn't always that way. In the 1950s and '60s, costume designer Edith Head was responsible for making sure the stars looked their best on television. In the 1990s, Fred Hayman brought luxury back to the stage after the excess of the 1970s and 1980s. (Some users may experience a paywall.)

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

Hear about the 250-year history of the United States Postal Service, complete with some of its strangest deliveries, important innovations, and the figures that made it an American institution.

See the most iconic photos from four decades of LIFE magazine

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Take a 3D tour of the Hajj, Islam's annual pilgrimage to Mecca, undertaken by more than 1.5 million Muslims each year.

Explore the animals that populate the depths of the ocean, from fish and coral in the first few hundred feet, all the way down to the bottom of the Mariana Trench.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

American dance legend Martha Graham, sometimes called 'the Picasso of dance,' refused to perform at the 1936 Olympics in Berlin and conceived the piece 'Chronicle' in response to the experience.

Watch a 1934 short film starring jazz legend Cab Calloway, a major figure in the Harlem Renaissance's music scene

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

Use this tool to calculate the dollar value of your parental mental load, from meal planning to coordinating after-school care, then see resources that help generate solutions.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

Tattoos remain visible on your skin thanks to immune cells called macrophages

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

Exploring the Larry Bird punch that almost changed March Madness

Explore the archaeological treasures of Pompeii, the city buried under volcanic ash when Mount Vesuvius erupted in 79 CE.

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.