'No big challenge has ever been solved, and no lasting improvement has ever been achieved, unless people dare to try something different.'

Apple CEO Tim Cook on what it takes to run the world's largest company

Apple CEO Tim Cook is a tough interview subject. He doesn't give many of them, and when he does it's often difficult to move him off of his talking points. In this interview for Dua Lipa's podcast, however, he opens up for a wide-ranging discussion about everything from artificial intelligence to the impact of technology on climate change—in addition to his own personal journey and his philanthropic endeavors.

'My model for business is The Beatles: They were four guys that kept each others' negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts.'

-Apple co-founder Steve Jobs (1955-2011)

'I have not failed. I've just found 10,000 ways that won't work.'

-Inventor and businessman Thomas Edison (1847-1931)

'In my experience, each failure contains the seeds of your next success—if you are willing to learn from it.'

- Microsoft cofounder Paul Allen (1953–2018)

'If you want to succeed, you should strike out on new paths, rather than travel the worn paths of accepted success.'

- Billionaire John D. Rockefeller (1839-1937)

Before starting Apple, Steve Jobs cold-called HP at 12 years old and got a summer job

As a leader, Jobs was both admired and resented for his unwavering commitment to his vision, which led him to push his colleagues beyond their limits. Jobs once told a rival computer executive that he'd make a product so good, they'd buy one for their kid.

Steve Jobs introduced Apple’s 'Think Different' marketing campaign

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.

'Most of man's problems upon this planet, in the long history of the race, have been met and solved either partially or as a whole by experiment based on common sense and carried out with courage.'

-Frances Perkins (1880-1965), first female member of US Cabinet

Later in life, the clock in Grace Hopper's office ran counterclockwise

Acknowledging that most people have "an enormous tendency to resist change," Hopper's clock served as a reminder for the computer scientist that just because things have been done a certain way does not mean they should forever remain that way: "They love to say, 'We've always done it this way.' I try to fight that." (Some users may experience a paywall.)

'Keep working on a plan. Make no little plans. Make the biggest one you can think of, and spend the rest of your life carrying it out.'

- President Harry Truman (1884-1972)

'Not everything that is faced can be changed, but nothing can be changed until it is faced.'

- Author James Baldwin (1924–1987)

Listen to why Ray Dalio seeks out disagreement

One of Ray Dalio's principles is to constantly be challenged by smart people. He says thoughtful disagreement is key to becoming smarter and making better, more thorough decisions.

Elon Musk follows a five-step decision-making process when simplifying technology

He begins by determining whether how something has been previously done is—in his words—"dumb," or if a certain feature should even exist, let alone be optimized. This first principles method has helped him develop some of the most valuable companies in the world.

'You will never feel proud of your work if you find no joy within it; your best work is always joyful work.'

- Stevie Wonder (1950-present)

'The urge to explore has propelled evolution since the first water creatures reconnoitered the land. Like all living systems, cultures cannot remain static; they evolve or decline. They explore or expire.'

- Astronaut Buzz Aldrin (1930-present)

'This is my invariable advice to people: Learn how to cook—try new recipes, learn from your mistakes, be fearless and above all have fun.'

- Chef Julia Child (1912-2004)

A quote by Roger Federer

"There is no way around hard work. Embrace it."

'Pioneering is never done in front of cheerleaders urging on a roaring grandstand of popular approval.'

- "Star Trek" actor George Takei (1937-present)

Mark Zuckerberg credits some of Facebook's success to constant evolution

Before becoming the head of OpenAI, Sam Altman was the president of Y Combinator—a startup accelerator company that supported companies like Airbnb, DoorDash, and Coinbase. In 2016, Altman interviewed Zuckerberg about creating Facebook and its growth over time. Zuckerberg said that, unlike other companies (think: CourseMatch), Facebook kept growing and adding new features, which prevented the app from becoming obsolete.

'Others have seen what is and asked why. I have seen what could be and asked why not.'

- Pablo Picasso

The case for optimism

Author, editor, and thinker Kevin Kelly makes an argument for optimism. Not only as a personal philosophy, but as a moral obligation, focusing on the need for optimism in overcoming challenges. Drawing examples ranging back to the Wright brothers,...

Ten defining moments at CES through the years

Iconic CES devices like the Apple Newton, CD player, VHS VCR, Sony PlayStation, and Oculus Rift “Crystal Cove” didn’t necessarily seem groundbreaking at the time. Here's a list of some defining moments from the annual show.

How the ocean is the new frontier of innovation

Space has been called the final frontier of innovation and investment for decades. Many innovators say the ocean is the new space, the vast majority of whose hidden depths remain obscure. In this podcast episode, business-minded experts discuss the opportunities founders see in the ocean, including seagrass restoration, underwater cable networks, and more.

'Mediocrity is always invisible until passion shows up and exposes it'

- Graham Cooke

Science communicator Bill Nye (1955 - ) on science

"Science is the key to our future, and if you don’t believe in science, then you’re holding everybody back."

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

After NASA's Voyager 1 captured Earth as a single pixel as it left the solar system in 1990, astronomer Carl Sagan used the image to reflect on humanity's fragility and the responsibility to protect 'the only world we've ever known.'

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Watch this video that uses Lego bricks to explain how venture capital works.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

See the most iconic photos from four decades of LIFE magazine

Legendary architect Frank Lloyd Wright designed the SC Johnson headquarters in Wisconsin, aiming to make a cathedral-like workplace

Indefinite cloning of some endangered species may not sustain their longevity because cloning success rates decrease as genetic mutations accumulate.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

Despite being favored by 87% of Americans, Congress does not have term limits.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Before writing 'Walden,' transcendentalist Henry David Thoreau nearly burned down his hometown with a campfire that grew out of control.

In 2018, 26-year-old missionary John Allen Chau was killed by tribesmen after attempting to reach and evangelize on India's isolated North Sentinel Island

See a ranking of the best (and worst) Federal Reserve Chairs since 1914 out of the 16 men and women who have held the office since.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Discover the catastrophic consequences of a failure of the US electrical grid—something that is more likely than many Americans think.

Search a massive database of over 4 decades of clues from the TV quiz show 'Jeopardy!'

Chaos theory—informally known as the butterfly effect—is the reason why weather forecasts are presented with probabilities rather than certainties.

US intelligence allegedly pursued more than 600 schemes to assassinate Cuban revolutionary Fidel Castro.

Double world record holder Hunter Ewen helped conquer his fear of balloons, called globophobia, by training to win Guinness World Record titles for balloon inflation.

Listen to an in-depth conversation on the links between Parkinson's disease and herbicide exposure and the challenging pace of scientific investigation.

Some researchers have labeled nomophobia, the fear of being without your phone, as 'the phobia of the 21st century.'

The first robot in literature may have been a 'mechanical man' in 1907's 'Ozma of Oz,' a book in L Frank Baum's 'Wizard of Oz' series.