'Fragrantica' is a perfume encyclopedia with innovative features

The most unique-smelling places on Earth

Have you ever picked a travel destination by smell? This Atlas Obscura piece cultivates a list of the most distinct-smelling spots in the world. Learn about these obscure scents to potentially book a trip to a spring that smells like rotten eggs, or a desert valley filled with frankincense trees.

Gen Z's love for perfume is boosting sales

Teen boys are the biggest driver in perfume sales as of the summer of 2025. They have increased their spending on fragrances 26% year-over-year as the trend blossoms on TikTok via #PerfumeTok. Additionally, users of weight loss drugs GLP-1 agonists are adding to sales, as they seek olfactory over culinary sensations.

Humans may be able to distinguish more than one trillion scents

That's according to one estimate published in 2014. This figure far exceeds earlier estimates of a human smelling ceiling around 10,000 odors. The newer figure is derived from experiments in which volunteers agreed to sniff varying scents. Researchers mixed odor components and had volunteers sniff the brews to detect subtle scent differences. (Some users may experience a paywall.)

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

The science (and scams) behind essential oils

Essential oils are a big business, with industry estimates pegging its market size at $10B last year—a number expected to double by 2030. These distilled plant compounds have a long history of both legitimate and exaggerated uses, and many marketed oils are, as the author of this long read claims, just selling wish fulfillment. Revisit some of the history and contemporary use of essential oils with this piece.

Listen to forests around the world

Looking for something soothing to listen to? Tree.fm shares audio recordings of forests sent from people all over the world. Escape into the sounds of birds chirping, water flowing, or wind in the trees. This site offers a tool for those in need of meditative noises, and a bit of digital fresh air.

The research that led to sour

Scientists are trying to figure out if there are unique receptors that respond to the molecules that make up flavors we associate with calcium, blood, batteries, and other items that often escape dinner menus. Taste researcher Dr. Danielle Reed says the minimum evidence for a taste category typically involves identifying dedicated receptors and then removing them to show the taste vanishes.

​​Andy Warhol made a Coca-Cola perfume called 'You're In'

The 100 spray-painted bottles were filled with a cheap citrusy perfume, practically begging audiences to ask if they were indeed filled with urine. The Coca-Cola Company sent a cease-and-desist letter shortly after learning of the project. IN 2017, a Japanese fashion brand remade the works without mentioning Coca-Cola.

A catalog of 3,000 ornate Chinese cigarette boxes and brands

China's vast, state-owned tobacco market has produced enough regional brands and packaging variants to sustain a dedicated collector community. Ciggies.app functions as both a product database and an enthusiast social network, with entries spanning current mainland releases, historical discontinued brands, and international imports.

50 years of research has focused on unraveling the relationship between music and frisson

One insight reveals that musical passages with surprising volume changes or unexpected harmonies and beauty are more likely to trigger frisson, perhaps because they upend listeners' expectations.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Search this citation-heavy database of nutrition and supplement research

Explore a reference site that aggregates and summarizes peer-reviewed studies on hundreds of supplements and dietary interventions. It is ad-free and funded by subscriptions, making it a health resource without a financial stake in what you buy.

Cultivate your coffee taste with this interactive flavor wheel

Coffee is one of the more complex things humans consume, and taste can vary drastically based on bean genetics, roasting technique, and more. Using this flavor wheel, you can more accurately describe your coffee's aroma by starting from the center and moving outward.

Psychedelic compounds: a visual library

However psychedelic experiences manifest, they all begin with the presence of psychoactive compounds. Learn about their various chemical compositions in this structural library of psychedelic compounds. Clicking on an entry will take readers to a new page where they can learn about the chemistry and pharmacology of each compound, as well as the drug's possible applications.

The evolving industry of flowers

The global trade of flowers is worth billions of dollars, and new markets and supply chains are opening each year. This multimedia deep dive takes a look at the origins of the modern flower trade in the Netherlands and its expansion into dozens of...

Florence as it was: a digital reconstruction of a medieval city

Florence, Italy, is widely considered the birthplace of the Renaissance in Europe, where artists, poets, architects, and entrepreneurs renewed interest in ancient cultural forms. Using data from primary works, researchers have created a digital reconstruction of the city where users can explore buildings, artworks, and more.

An affineur is the person in charge of aging cheese to perfection

Their duties can include washing the rind with a salt solution, monitoring mold growth, adding herbs, and more. An affineur can take care of their cheeses from anywhere between a few months to several years.

Rome's herbal panacea may not be as extinct as we thought

Silphion: cure-all, aphrodisiac, birth control, tasty seasoning. Nero allegedly ate the last of this miracle plant. This article details how a researcher may have found more. Seven centuries after the yellow-flowered plant was first documented growing in what's now Libya, it vanished. Historians proposed that the loss of Silphion may have been the first recorded extinction of any species.

The science of springtime, 101

Dive into the basics on springtime including the astronomy that brings it about, natural signs of spring's arrival, and some of the cultural approaches to the season.

A guide to Cannes, the luxurious city on the French Riviera

Explore everything Cannes has to offer with this travel guide aimed at tourists interested in bucking the typical traps. Includes recommendations for traveling to Sainte-Marguerite, taking in the city's murals, and booking a beach club reservation.

A quick guide to rosé wine

What is a rosé? Rosé wines are technically reds, though they’re typically served cold and have more flavor characteristics in common with white wines. This primer explains the basics of the fastest-growing wine category in the US. It covers production and rosé-making regions and styles, along with some common tasting notes for each bottle.

Search plants, butterflies, and moths native to your area

This tool from the National Wildlife Federation allows you to search by zip code for native plants, ranked by the number of butterfly and moth species that use them as host plants for their caterpillars, to help identify what you can grow to support local pollinators.

A list of every F1 team

This FIA interactive lists all 11 Formula 1 teams and is organized by team points during each season. Learn who the drivers are for each team and see what their car looks like. Click into the team and get a profile and history. Each driver has a profile page that includes biographical information and the latest news.

Learn about the chemical refinement of crude oil, from cracking to reforming and blending

Just as an organism's digestive system can break down complex molecules in food into simple sugars that cells can use, cracking uses catalysts and other chemicals to break apart large hydrocarbons in crude oil into smaller molecules. These can then be chemically reshaped, combined, or purified into useful petroleum products.

Track every cruise ship in real time, with itineraries and accident history

CruiseMapper is a live global tracker covering hundreds of vessels across major cruise lines. The site layers in port schedules, cabin-level deck plans, repositioning voyages, and a searchable database of 15 incident types—fires, groundings, virus outbreaks, drug smuggling, passenger deaths, and more.

Explore features to customize your Facebook viewing experience

From prioritizing best friends and filtering what appears in the News Feed to viewing the digital history between you and anyone you're friends with, check out this list of shortcuts, features, tips, and tricks.

Quotes by designer Gianni Versace

"You have to break a barrier every day. Fashion, to me, is born and dies every day."

This poison ivy knowledge quiz—accompanied by photos of the plant's varied forms—may help you identify this common rash-inducing growth.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

An investigation suggests a Scottish island became awash in forever chemicals via seafoam and seaspray—raising questions about what that means for the safety of other coastal areas.

A century of Billboard issues documenting the evolution of popular music.

Georgia O'Keeffe's flower paintings are often assumed to be sexual, though the artist claimed she was simply interested in highlighting the beauty of flowers that most people neglect

Learn how to read a prospectus, the juicy document that any company must file with the SEC before going public.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

Explore the history, structure, and species of Australia's Great Barrier Reef with this interactive journey narrated by Sir David Attenborough.

Explore the archaeological treasures of Pompeii, the city buried under volcanic ash when Mount Vesuvius erupted in 79 CE.

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

Search a massive database of over 4 decades of clues from the TV quiz show 'Jeopardy!'

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

Explore chaos in this simulation of two double pendulums, where small differences in the release angles produce wildly different outcomes.

Lesser-known phobias include turophobia, or the fear of cheese, and nomophobia, the fear of being without your cell phone.

Visualize how CRISPR-Cas9—a type of immune system used by single-celled organisms to attack invasive viruses—targets and makes precise changes to a gene's DNA.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Legendary architect Frank Lloyd Wright designed the SC Johnson headquarters in Wisconsin, aiming to make a cathedral-like workplace

Studies suggest when you sleep is as important as how much you get, and syncing with your circadian rhythms may lead to less fatigue and improved long-term health outcomes

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.