Jungian archetypes can reveal personality traits

Carl Jung proposed the controversial idea of the 'collective unconscious'

The famed psychologist proposed the idea in 1916, referring to a hypothetical universal part of the unconscious mind shared by all humans. It contains innate elements called archetypes—such as the Hero, the Mother, or the Shadow—that shape human behavior, dreams, and myths across cultures.

Why mythologist Joseph Campbell loved 'Star Wars'

Joseph Campbell, the literature professor who wrote about the power of mythology, suggested that "Star Wars" was a powerful modern myth that used classic archetypes to communicate a universal message.

Famed psychologist Sigmund Freud believed dreams were symbolic expressions of desire

Austrian psychologist Sigmund Freud believed dreams should be interpreted using personal symbolism and free association, meaning relaxing the mind and waiting to see what concepts spontaneously erupt. Interpreting and unraveling these "involuntary ideas" is a precursor to understanding the psychology of neuroses, according to Freud.

Personality tests use the Barnum effect, where vague flattery makes generic descriptions feel specific

A 1949 experiment by psychologist Bertram Forer showed that students rated identical, generic personality profiles as highly personalized. This is the same approach used in horoscopes, Myers-Briggs personality types, and fortune tellers. Even well-resourced tests like Myers-Briggs show poor test-retest reliability, with up to half of retakers getting different results.

The Maya believed every person is born with a spirit companion

In Maya belief, each person is linked to a spirit or animal companion associated with one of the 20 sacred calendar day signs. Enter your birthday and discover your companion, which is believed to reflect your personality traits.

Existentialism has been used as a therapeutic tool

Psychologists became interested in existentialism in the 1940s, with two Swiss psychiatrists—Ludwig Binswanger and Medard Boss—particularly taken with Martin Heidegger’s “Being and Time.” The existential approach to therapy emphasized a patient’s personhood and experiences, using them to help that patient face their problems head-on.

How your subconscious influences your decisions

How much of your desires and daily choices are truly yours? One of the most effective ways to influence someone's subconscious is when they're asleep. To study this possibility, researchers trained participants to be able to dream lucidly, a phenomenon that occurs when a dreamer knows they're dreaming.

Why patterns in art are so pleasing

Repeated visual cues like shapes or lines derive from the brain's innate compulsion to identify faces, places, bodies, and more. With repeated shapes, the brain seeks out resolution to the subtle variations between them. See examples in art and music.

Meet the psychologist who reads people through the art they live with

Dimitrios Tsivrikos, an academic psychologist at University College London, says the art someone hangs in their home reveals as much about them as a bookshelf would. He advises going on a first date at a museum and asking each other about the work on the walls.

Are we too attached to attachment styles?

Attachment theory was developed to help understand the impact of caregiver relationships on children. Recently, the theory has been applied to adults, categorizing them into different attachment styles. Is it accurate? This podcasts takes a closer...

Lord Byron lives on through the Byronic Hero trope

Brooding introspection, rebelliousness, and a troubled past define the Byronic Hero, named after an archetype made famous by Romantic poet Lord Byron. This video dives into the romantic rebel's origins, why he’s so compelling, and how the character type persists in modern media.

Core memories are a popularized version of autobiographical memories

Core memories are not limited to five key events, do not individually shape personality traits, and are not formed in childhood. Our strongest memories are formed in early adulthood, but are as prone to error as any other memory.

Freud and Jung were once friends. What drove them to break up?

Austrian psychologist Sigmund Freud and Swiss psychiatrist Carl Jung were fast friends, immediately hitting it off the first time they met in 1907. This four-minute video dives into the intellectual divide that drove them apart.

Psychology research shows that conspiracy theorists tend to have a desire to be unique

While conspiracy theorists are often understood to have feelings of powerlessness in their lives, research suggests they may also be inclined to set themselves apart from the masses.

Learn about the neuroscience and psychology of why we crave comfort foods

The term was coined in 1966, when psychologist Joyce Brothers suggested humans turn to food associated with the feelings of comfort from their childhoods when experiencing emotional distress. Since then, studies have shown that the familiarity, reliability, and convenience of certain foods from one's upbringing can become tied to feelings of nostalgia.

Environmental determinism links human traits and societal progress to geography

Also known as climatic determinism, the theory states that the latitudes where people are located influence their emotional and intellectual capabilities. Originating in Ancient Greece, these ideas were used throughout history to justify racial hierarchies.

Why portraits of Neanderthals vary so drastically

Neanderthals, humanity's long-lost genealogical cousins, are often portrayed as bumbling, hairy, cave-dwelling misogynists. But other efforts show tall, dignified creatures not too different from contemporary people. This article explores why most visual interpretations of Neanderthals are more in the service of social or political beliefs instead of science.

Crows are believed to have intelligence on par with a seven-year-old child and demonstrate complex behaviors, from problem-solving with tools to recognizing human faces.

Some of us can control our goose bumps

A small 2018 study examined the rare ability to control goose bumps. Researchers found some intriguing associations between having a particularly open and curious personality type and the ability to trigger this sensation—a link that they hope will be explored further in the future.

The traits that make a strong and resilient leader

Developing psychological flexibility, or an ability to adapt during change and stressful situations, can help leaders manage pressure while maintaining their wellbeing. A leader who can embrace discomfort and navigate hard times can earn greater respect, increase team satisfaction, manage distress effectively, and stay focused on priorities. Read this article for a further understanding on how to develop and sharpen this skill.

How constitutional AI helps cultivate good human values in Anthropic's AI tools

By incorporating elements from documents such as the UN's Universal Declaration of Human Rights into a framework against which it can check its outputs, Anthropic hopes the approach will help Claude operate with good human values and behaviors beyond what human-driven training alone can provide.

Some research suggests Jupiter formed near Uranus’ current orbit and migrated inward

Scientists from the University of Zurich and NCCR PlanetS proposed the mechanism after using computer modeling to replicate Jupiter’s formation to match its observed concentration of heavy elements. The work may help understand how Jupiter-like exoplanets exist near host stars.

Gene expression patterns are similar between ASD, schizophrenia, and bipolar disorder

Postmortem brain tissue analysis suggests there are genetic and epigenetic similarities between individuals with autism, schizophrenia and bipolar disorder. All three conditions appeared to have activation of genes in astrocytes and suppression of specific genes that function at the junction between neurons, called synapses. (Some users may encounter a paywall.)

The showgirl archetype arose in 19th-century France

The word first appeared in the mid-1700s to describe women behaving in a "showy" manner, but it wasn't until the late 1800s that the current definition for a performer became standardized, thanks to Parisian variety shows that often featured the high-kicking women.

Frank Lloyd Wright was known for his uncompromising personality and visionary architecture

Written the year of his death, this article reflects on Wright’s notorious arrogance and difficult personality that kept him at odds with his contemporaries and the architectural establishment of the time. However, his boldness was an essential trait that helped define his legacy.

Researchers believe the brain consolidates memories, processes emotions, and plans for the future during dream states

What you can learn from your last name

Surnames are a powerful source of information, giving insight into one’s ancestral history and cultural heritage. This article explores the specifics, giving examples of how one’s last name reveals one's ethnic background or even what your ancestors did for a living. Discover more about surnames around the world, and reflect on your own personal history.

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

The Brothers Grimm were lawyers before they were storytellers, but became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.

Fear or disgust related to clusters of holes and cracks, called trypophobia, may stem from evolutionary processes to help us avoid pathogens.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

The Dracula character, now seen as the vampire archetype, was inspired by a seafood-induced nightmare its creator experienced.

Existentialist writer Jean-Paul Sartre coined the famous phrase 'Hell is—other people' in his play 'No Exit'

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

Chaos theory—informally known as the butterfly effect—is the reason why weather forecasts are presented with probabilities rather than certainties.

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

Legendary architect Frank Lloyd Wright designed the SC Johnson headquarters in Wisconsin, aiming to make a cathedral-like workplace

Poison ivy's characteristic rash is caused by an allergic response to an oily compound in the plant called urushiol.

One of the most famous portraits ever taken is 'Afghan Girl' (1984) by Steve McCurry, yet the subject Sharbat Gula went much of her life without being identified or benefitting from the image's success.

Planeterrellas create artificial auroras that mimic the atmospheric displays of light by setting up an electric field between two metal balls in a jar filled with a small amount of air.

Tattoos remain visible on your skin thanks to immune cells called macrophages

The 19th-century painters of the Hudson River School were among the first American romantics, with portraits that displayed the natural beauty of the young country.

Against his wishes, Albert Einstein's brain was removed before his cremation, and the pathologist responsible stored it for decades in mason jars within a beer cooler.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.