The first Coachella lost $1M

Coachella is one of the largest music festivals in the world

Coachella is one of the largest music festivals in the US, though it almost didn't make it past its tumultuous first year. This overview explores how that show inspired the first Coachella in 1999, its early setbacks, and how it grew into a cultural mainstay.

Coachella's early years were seen as a success story for alternative culture

From 2007, this oral history of Coachella provides an interesting snapshot of the festival before it became an international attraction. There are interesting stories about the festival's chaotic first year and interviews from artists who frame the festival as a success story for alternative art.

A short-lived dance festival gave a promoter the idea for Coachella

In 1996, Goldenvoice CEO Paul Tollett helped organize the Organic festival, an all-night electronic music festival held at a ski resort east of Los Angeles. Tollett said he was inspired by the way Organic's lineup brought the United Kingdom's burgeoning rave culture to a distinctly picturesque and American venue and environment.

A typical weekend at Coachella can cost thousands of dollars

Coachella might be a cutting-edge cultural event, but it doesn't come for free. Beyond the high ticket prices—which typically start around $500—there are other costs, like lodging, food, and libations. This article spotlights four attendees who break down their expenses for the week and why, despite the hefty price tag, they were so interested in heading to the desert.

Goldenvoice, Coachella's promoter, began with punk and gangster rap

This documentary produced by Coachella tells the story of Goldenvoice—a scrappy upstart booking punk, hardcore, and gangster rap shows in Southern California—and how it created one of the biggest festivals in the world. Beyond the narrative, though, this is worth watching for incredible performances from the White Stripes, Kendrick Lamar, Amy Winehouse, and more.

How Pearl Jam helped inspire Coachella

Pearl Jam hasn't yet played Coachella, but they did play a major role in inspiring the annual music festival. The story goes back to 1993, when Pearl Jam was protesting all Ticketmaster-owned venues, which made playing a Los Angeles-area date next to impossible. That led concert promoter Goldenvoice to the Empire Polo Club in Indio, California, where the first Coachella took place six years later.

Coachella produces around 107 tons of waste per day

Coachella requires a massive infrastructure that powers its soundboards, lighting rigs, dressing rooms, bathrooms, restaurants, and more, creating a significant carbon footprint.

Influencers have changed what music festivals look like

One major criticism of Coachella is that it's a playground for ultrarich people, with celebrities and influencers posing for selfies at a polo club. This article dissects the legitimacy of that stereotype and argues that the backlash to it has altered the festival's cultural standing.

Coachella got its name from a typo

The Coachella Valley, the region of California where the annual Coachella music festival takes place, got its name from an unlikely place: a typographical error. The intended name was "Conchilla," which means "little shell" in Spanish, a reference to fossils found in the area. Paperwork at the printer was misspelled, however, and "Coachella" ended up sticking, all the way until it was officially designated a city in 1946.

The 2023 lineup featured its first Spanish-language and K-pop headliners

As Coachella moves through its third decade, the festival is continuing to evolve, welcoming its first Spanish-language (Bad Bunny) and K-pop (Blackpink) headliners in 2023.

Frank Ocean's 2023 appearance was a notorious catastrophe

Ocean's Coachella performance was one of the most anticipated in the festival's 20-plus years. He was an enigmatic but generation-defining artist, so a headlining set on Coachella's legendary stage seemed like the perfect place for him to reveal the next step in his artistic journey. Unfortunately, it was a slipshod and confusing spectacle—rife with technical issues—and left fans disappointed and confused.

What happened at Fyre Festival?

Top supermodels and influencers, including Bella Hadid, promoted Fyre Festival—which was supposed to be a luxury music festival on a secluded island—on their social media feeds. But when the people who had shelled out thousands to attend arrived, they found something closer to a horror movie turned survival situation.

Francis Ford Coppola's first musical led him to bankruptcy

The ambitious (and expensive) 1981 movie musical had a budget of $26M, but earned under $1M at the box office. The flop led to a financially difficult period for the renowned director, who declared bankruptcy three times in the decade following the movie's release.

ESPN launched X Games in 1995 with a $10M investment

ESPN invested a reported $10 million in the original 1995 “Extreme Games”—the production cost that launched action sports into mainstream culture and drew nearly 200,000 spectators to its debut in Rhode Island.

Burning Man typically costs thousands of dollars to attend

It is no secret that Burning Man is a costly endeavor, with disposable income needed to buy tickets, take time off work, create shelter, hold living supplies, and provide entertainment and gifts while living in the desert.

Elon Musk's $100M investment in SpaceX was lost to three failed rocket launches

The attempts with Falcon 1 endangered the company's future but provided valuable information from which to iterate and follow up with the successful first privately funded orbital launch in history and multiple ISS resupply missions.

Read about how reality TV show prizes have been diluted by inflation

The TV show "Survivor," for instance, premiered in 2000, and the $1M prize money hasn't increased since. Adjusted for inflation, the value of $1M in 2000 is about $519K in 2026.

San Diego’s first Comic-Con was held in a basement

The first San Diego Comic‑Con—then called San Diego's Golden State Comic-Minicon—took place on March 21, 1970, in the basement of the US Grant Hotel and drew just 145 fans.

CES has brought more than $6B in economic impact to Las Vegas since 1978

Since moving to Las Vegas in 1978, CES has attracted nearly 5 million attendees and generated more than $6B in local economic impact—boosting hotels, restaurants, transportation, and the city’s global profile.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

The first Super Bowl didn't sell out—and the Packers won in a rout

Played on January 15, 1967, as the AFL-NFL World Championship Game, Super Bowl I failed to sell out the Los Angeles Coliseum as Vince Lombardi's Green Bay defeated Kansas City 35-10.

Oktoberfest has been canceled 26 times

The first time, in 1813, Bavaria was fighting off Napoleon’s army, which left little time for celebration. Years were also lost to the Austro-Prussian War, a worldwide cholera outbreak, and both World Wars. Most recently, the 2020 and 2021 Oktoberfests were canceled due to COVID-19.

No, 90% of restaurants do not close in their first year

Although opening a restaurant has long been considered a financial gamble, industry publication Datassential found that less than 1% of restaurants opened in 2025 closed within their first year. A Bureau of Labor Statistics report from 2014 had the number slightly higher—at 17%—though it was still significantly lower than the 90% figure most people cite.

US states have reported over $25B in tax revenue from recreational cannabis sales and medical marijuana

Colorado and Washington became the first states to allow the sale of cannabis products in 2014. Since then, many more states have legalized marijuana in some capacity—and it's been a boon for state budgets. California now regularly collects more than $1B in marijuana tax revenue each year, for instance.

Bands largely disappeared from the charts in the 21st century

Chris Dalla Riva analyzed 65 years of Billboard charts and found that bands (even those that don't play instruments) severely declined in the 21st century, largely replaced by solo artists.

The Zune struggled with a limited music store, clunky software and poor timing

In 2006, Microsoft's music player was released to compete with the iPod, which had been on the market since 2001. It was left to compete with iPhones after just a year. The device never achieved a market share of more than 10% before it was discontinued in 2011.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

A century of Billboard issues documenting the evolution of popular music.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Venture capital is a form of funding provided to early-stage companies with high growth potential, typically in exchange for an equity (or ownership) stake

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Firework or sparkler burns, even if they cover a relatively small area of skin, can significantly affect our range of motion.

In preparation for this weekend's Eurovision finale, which is something like the World Cup of pop music, here's a young Céline Dion performing (for Switzerland?) at the 1988 competition.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

See a 3D reconstruction of Tenochtitlan, the Aztec capital that was home to an estimated population of 200,000 to 400,000.

Indefinite cloning of some endangered species may not sustain their longevity because cloning success rates decrease as genetic mutations accumulate.

Discover the catastrophic consequences of a failure of the US electrical grid—something that is more likely than many Americans think.

This real-time tracking of the hantavirus cruise ship outbreak in May 2026 offers a unique glimpse into the global reach of the outbreak and whether the virus sickened passengers and their communities around the world.

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

Use this tool to calculate the dollar value of your parental mental load, from meal planning to coordinating after-school care, then see resources that help generate solutions.

Double world record holder Hunter Ewen helped conquer his fear of balloons, called globophobia, by training to win Guinness World Record titles for balloon inflation.