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After making its US debut in 2015, Shein's sales surged during the pandemic—in 2023, the fast fashion company was valued at roughly $66B.
Findings
Additional insights we found via The Wall Street Journal
Despite being known for its $2 t-shirts and $7 pants, Shein has garnered this hefty valuation due to its massive scale, producing more than 1.5 million different styles per year and selling them around the world.
Influencer marketing from companies like Shein has likely contributed to overconsumption of clothing items—because Shein's clothing is so cheap, people are buying a lot of it and getting rid of it quickly.
Today, Americans purchase an average of 68 garments of clothing per year, and 80% of those items are rarely worn.
The average US Shein shopper spent 60% more money on clothing than the average US female consumer.
Audits have also reported instances of involuntary labor in Shein's supply chain.
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