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Girl Scout cookies are so successful because buying them feels like giving to charity.

Girl Scout Cookies - Freakonomics
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Freakonomicshttps://open.spotify.com/episode/46O6N9n3EcL5tVEW9xpCBe

Findings

Additional insights we found via Freakonomics

  1. Competitors sometimes cede the cookie market in January, when Girl Scout sales start in earnest, because no ad program can beat a child asking you to buy something.

  2. At least 700,000 girl scouts go door-to-door to sell cookies each year, selling an average of 285 boxes each year.

  3. During the pandemic, cookie season looked different—a viral complaint suggested wealthier troops dominated DoorDash sales, though no formal study confirmed it.