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Celebrities are able to promote prescription drugs on social media without any required mention of potential side effects due to a legal loophole.

Findings
Additional insights we found via Nautilus
Only the US and New Zealand allow direct-to-consumer drug advertising, and social media has ushered in a new way to reach consumers that hasn't been regulated the same way as other mediums for medical advertising and disclosures.
Serena Williams starred in a recent social media campaign launched by the telehealth company Ro, a drug distributor for GLP-1 drugs, but the Williams spots did not discuss any GLP-1 health risks.
A paper in the New England Journal of Medicine in July 2026 suggests that celebrity and influencer campaigns on social media are growing and persuasive—researchers found from Google Trends data that after Serena Williams' Ro campaign, there was a 60% uptick in searches for GLP-1.
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