The average TikTok user spends 95 minutes on the app per day

Why TikTok's algorithm is likely driven by what you linger on

While the inner workings of the engine driving the vast majority of the app's engagement remain a secret, it is understood to rely heavily on what content users spend the most time watching rather than swipe past. Experts believe the app can develop user profiles robust enough for its algorithm to consistently match engaging content to in as little as two hours.

Less than half of TikTok's US users have posted a video

Like most platforms, content is driven by a small number of active users—in TikTok's case, 25% of accounts are responsible for an estimated 98% of content posted.

TikTok boasts nearly 1.8B monthly users

The app has surged in popularity recently, with usage surging during the COVID-19 pandemic. Those users have generated high revenues, too, with over $23B in 2024.

TikTok is one of the fastest-growing social media platforms of all time

Centered around user-generated short videos, the platform was created by the Chinese technology company ByteDance Ltd. With over 1.8 billion users, the app has become a global force.

Roughly 62% of US adults under 30 say they use TikTok

A Pew Research Center publication reports that most members of Gen Z use the app. That's significantly more than other age groups: 39% for those ages 30 to 49, 24% for those 50 to 64, and 10% for those 65 and older.

TikTok explained: how the app became a global phenomenon

Since 2018, the short-form, video-sharing app TikTok has gone from launching in the US to becoming a habit-forming cultural force that’s signed up more than half of the country's population as users.

Explore internet usage data, including how humans consume 1.2 billion years of content yearly

About half this time consists of content from social media platforms, where the average user spends about 18.5 hours weekly. An estimated $3.66T was spent on consumer goods by online shoppers in 2025, though nonconsumer goods, such as flights and hotel stays, greatly increase this estimate.

TikTok can turn everyday users into stars

TikTok is such a cultural force, it’s now a platform for turning ordinary users into stars. This "Planet Money" podcast episode performs a deep dive into how Tai Verdes went from working a day job and dreaming of becoming a successful musician to using TikTok to gain a following.

What Trump's second 75-day extension means for TikTok sale

After President Trump took office in January 2025, he offered TikTok the opportunity to find a US company to buy the app within 75 days. In the meantime, the app continued operating. In April, Trump extended that deadline by an additional 75 days. This BBC article breaks down what that means for the company's potential buyers and for its users.

TikTok isn’t factored into a song’s rank on the Billboard charts, but it can have an impact

Billboard ranks a song’s chart position based on its radio airplay, its physical sales, and its streaming numbers (across Spotify and other platforms), but doesn’t include user-generated content, meaning it doesn’t include TikTok videos. Keith Caulfield, Billboard’s managing director of charts and data operations, notes that TikTok still has an impact, though, because listeners will often stream the app’s most popular songs on other platforms.

Most memes now begin on TikTok

The website Know Your Meme looked at the data for 700 to 1,400 memes uploaded to the platform each year from 2010 to 2022. In 2010, a majority of memes began on YouTube (34%) or 4chan (28%), but by 2022 most were starting on TikTok.

YouTube occupies more US screen time than Netflix

As consumers continue to shift their viewing activity away from traditional cable and broadcast TV, they’re spending an increasing amount of time streaming content, much of it on YouTube. In fact, Nielsen data from August 2025, shows that YouTube accounted for 13.1% of US screen time, compared to Netflix’s 8.7%.

X is a social media platform focused on real-time communication and content sharing

Users post and interact through short messages known as tweets. As of February 2025, X receives over 4.83 billion monthly visits, with users spending an average of 34 minutes daily on the platform.

Meta has reported WhatsApp users send over 100 billion messages daily

Across 180 countries and 60 languages, approximately billion users use the messaging app every day, with about 400 million in India, WhatsApp's biggest market. In some countries, the app has gone beyond messaging, enabling users to schedule doctor's appointments, conduct real estate deals, and provide direct-to-consumer sales.

How to help teens balance social media use and mental healthcare

While initially alluring, excessive social media use is proven to lead to increased feelings of isolation, mental health declines, increased stress, and general dissatisfaction among teens. Conducting digital audits to track screen time, adding friction (or obstacles) to app usage to reduce mindless scrolling, and investing time in offline activities and hobbies may help.

See who Americans spend time with over their lives

Time with friends peaks in the teens and falls sharply by the 30s, while time with coworkers dominates middle age. After retirement, both nearly vanish, and time spent alone climbs steadily to nearly 8 hours a day by age 80.

The top three US dating apps by market share are Tinder, Bumble, and Hinge

While Tinder took up about 25% of US dating app market share as of 2024, Bumble wasn't far behind at 24%. Up-and-comer Hinge sat in third place with 18% of US market share.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Americans consume 8.3 billion calories of turkey on Thanksgiving

Individuals consume an average of 3,150 to 4,500 calories at the meal, which takes the average male 10 hours to burn off.

The average American likely doesn’t notice how many ads they’re targets of per day

The average American is targeted with roughly 5,000 ads each day—but the conscious mind likely isn’t capable of recalling the majority of those. Even still, many consumers have reported ad fatigue due to the near-constant onslaught of ads.

The dating app industry's average customer acquisition cost exceeds $40 per user

This relatively high cost of customer acquisition (according to 2022 data from saturated markets) makes profitable growth increasingly difficult for dating apps, which is why many have pivoted to focusing on their subscription tiers for reliable revenue.

Tour Tencent's sprawling headquarters focused on tech and health

Tencent has a massive headquarters in China to match its sizable market capitalization. Featuring 40% less carbon consumption and emissions, the building features facial recognition for security, swimming pools and a fitness track, time management apps, and more.

The concept of 'screen time' was invented in 1991

Mother Jones magazine coined the term in an essay called "Primal Screen" about children's television habits. Writer David Engelhardt wrote that they were watching “screens within screens within screens,” and that even babies were averaging an “hour and a half of screen time a day...the typical older child, about four hours."

The average American household spends $6,545 per month

While the median household income is $84K, the typical bank account balance is $8K.

One minute of exercise correlates to five extra minutes of life (on average)

Doctors increasingly view exercise as the single most powerful medical intervention available. Observational studies suggest one minute of exercise correlates to an additional five minutes of life as humans age. Stanford researcher Euan Ashley discusses our current understanding of how exercise provides benefits at the cellular level.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Women tend to tip more often than men

For instance, among people who visit hair salons or barber shops, 62% of female respondents said they always tipped. Only 45% of men said the same. This article includes more takeaways and stats about how Americans tip, and who receives them.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

Calculate how much of your tax dollars go to each federal program based on your income, filing status, and number of children

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

Researchers believe the brain consolidates memories, processes emotions, and plans for the future during dream states

44% of Americans say they pray at least once a day—discover how your state's religiosity stacks up against the rest of the country.

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Take a 3D tour of the Hajj, Islam's annual pilgrimage to Mecca, undertaken by more than 1.5 million Muslims each year.

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

Hear 50 years of iconic hip-hop samples, the genre's foundational looped tracks

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Track the location of the Voyager probes, currently between 13 and 15 billion miles away from Earth.

In 1963, a basement renovation in Turkey revealed a passageway to a hidden, multilevel underground city that once housed as many as 20,000 people

A pickleball's loud 'pop' sound can reach 120 decibels, which is equivalent to a hammer hitting a nail

Despite being favored by 87% of Americans, Congress does not have term limits.

Lesser-known phobias include turophobia, or the fear of cheese, and nomophobia, the fear of being without your cell phone.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Between 10 million and 50 million people in the US develop rashes from poison ivy, poison sumac, and poison oak each year.

The identity of the Tank Man in the iconic photo from the 1989 Tiananmen Square protests remains unknown and was possibly killed.

The syncytiotrophoblast is the outer layer of the placenta and the largest human cell, spanning an area about twice that of a king-sized bedsheet.