Explore internet usage data, including how humans consume 1.2 billion years of content yearly

See the average daily volume of data processed by the internet, from emails to Zoom meetings

During February 2025, over 333 billion messages were sent via email every day, or approximately 231,400,000 per minute. Over 150 million hours were spent daily on Zoom meetings worldwide, but almost 10 times that amount of video content was streamed in the same timeframe.

YouTube occupies more US screen time than Netflix

As consumers continue to shift their viewing activity away from traditional cable and broadcast TV, they’re spending an increasing amount of time streaming content, much of it on YouTube. In fact, Nielsen data from August 2025, shows that YouTube accounted for 13.1% of US screen time, compared to Netflix’s 8.7%.

Visualizing how Americans spend their money

Almost half of all American consumer spending goes toward transportation and housing, at least according to 2023 data from the Consumer Expenditures Survey by the Bureau of Labor Statistics. The survey found that the average American spends roughly $25K per year on housing. This colorful pie chart helps visualize shows how the average American spends their annual earnings—click here to see it.

The average TikTok user spends 95 minutes on the app per day

According to HubSpot, the average TikTok user spends 95 minutes per day using the app, and an estimated 90% of users access TikTok daily. TikTok also has the highest average session length among social media platforms: Its users spend almost 11 minutes per session.

Google Searches have increased from 14 billion to 5.9 trillion from 1999 to 2025

As of 2025, an estimated 5.01 billion people use Google Search worldwide, with over 20% of activity conducted via voice search. "YouTube" is the most searched term, with an average monthly search volume of over 375 million.

Online Black Friday shoppers spent over 10% more in 2024 than they did in 2023

Online shoppers shelled out some $11.3M per minute between 10 am and 2 pm on Black Friday 2024, according to Adobe Analytics data. The $10.8B online shoppers spent on Black Friday 2024 was more than double the amount they spent online in 2017.

Facebook dominated US social ad spend in the first half of 2024

This data visualization shows the social media platforms where advertisers spent the most money in the first six months of 2024, with Facebook leading the pack taking home 36.3% of US social ad spend.

In 2022, there were 4.2 billion social media users across the globe

Among them were 200 million creators. Linktree, a company that helps create links in people’s social media bios (and much more), gathered the most important numbers from 2022 to get a more accurate picture of what the creator economy looks like, numerically speaking.

As of 2025, about 9 in 10 Americans use the internet daily

Polling finds that while most Americans have home broadband and smartphones, digital divides persist. Young adults, Hispanic adults, and lower-income households are significantly less likely to subscribe to home broadband and more likely to rely on smartphones as their primary means of internet access.

See who Americans spend time with over their lives

Time with friends peaks in the teens and falls sharply by the 30s, while time with coworkers dominates middle age. After retirement, both nearly vanish, and time spent alone climbs steadily to nearly 8 hours a day by age 80.

How the internet became the World Wide Web: a visualization

The internet was officially born in 1983 and had more than 150 million global users by 1997, creating an international web of seemingly separate networks. This data visualization shows the growth of the internet from 1997 to 2021. Data in this...

The average grocery trip in 2025 totaled $150.84, up 3.6% from the previous year

That's according to data from Consumer Affairs. Some prices, like for specific sodas and breakfast cereals, increased by more than 20% over the same time period.

In 2023, the world consumed over 5 billion pizzas

Americans ate 3 billion of those, leading to sales that reached $43.3B, according to industry analysts at Gitnux. They estimated that Americans eat an average of 46 slices per person that year.

US consumers spent $670M on snack food during Super Bowl week in 2024

According to Circana and NielsenIQ, Super Bowl week drove $670M in snack spending and 107 million pounds of food, with most fans watching at home, spending about $44 on food and drinks each.

How companies track you around the internet, explained

Being able to track how users behave on websites is a massive opportunity for companies to hone their products, target their ads, and more. Dozens of trackers are on the average website you visit, depending on how you deal with that site's cookie policy, and Google is the chief tracker of them all. Learn about these companies and what they are tracking with this informative blog visualization.

The dark web makes up about 0.01% of all the data on the internet

The surface web (5%-10%) consists of indexed sites—those traditional search engines have visited and stored so users can discover them via web search. The remaining 90%-95% makes up the deep web, which is not indexed and includes email and banking portals that require login credentials. The dark web is unindexed and requires anonymizing software to visit.

By 2028, data center power consumption may equal 22% of US households

Date from 2023 suggests that data centers accounted for around 4.4% of US electricity consumption, with new facilities supporting the AI boom consuming more power than the state of New Hampshire annually. However, the energy impact of individual use varies widely depending on the prompt and AI model. (Some readers may experience a paywall.)

X is a social media platform focused on real-time communication and content sharing

Users post and interact through short messages known as tweets. As of February 2025, X receives over 4.83 billion monthly visits, with users spending an average of 34 minutes daily on the platform.

People spent more than a billion hours visiting national park sites in 2025

Overall, the National Park Service reported 323 million visits for the calendar year, with 26 parks reporting record years. Here's how that broke down by type of site:

Tracking annual working hours per worker in major countries

In 2023, China's workers averaged 2,328 hours per year, far ahead of the second country on the list, the United States, at 1,789. This chart shows the relative decrease of total work time across the world since the late 1800s.

The human brain only uses 5% more energy during active tasks versus resting

Despite only being 2% of the weight of a human body, the average adult brain consumes 20% of its energy, with the majority of it spent on maintaining homeostasis—the stable equilibrium conditions of temperature, acidity, blood sugar, and other properties in the body. For infants, the consumption is closer to 50%.

Extending the worldwide lifespan by one healthy year is worth $38T

This econometric study attempts to estimate the economic value of increasing the global healthy lifespan by one year—and to answer the question of whether it is better to extend lifespans or slow the rate of healthy aging.

Wikipedia articles are read more than 16 billion times every month

Nearly 300,000 volunteers worldwide help write, edit, and fact-check articles on the site in real-time, striving to ensure content is authored from a neutral point of view. All pages are freely accessible and must include citations to reliable, published sources.

Visualizing the built world compared to the natural world

In the last century, humans have covered the Earth in 1,300 metric gigatons of built material, known as technomass. That amount is more than the Earth's entire biomass at 1,100 GT, which includes all living organisms. To get a sense of the scale of this comparison, click through this striking, simple visualization showcasing the various organisms comprising biomass as well as the materials making up the technomass.

Making sense of the complex logistics of product returns

Americans returned over $800B worth of stuff in 2022, more than the entire gross domestic product of some nations. This entertaining, in-depth video dives into the complex logistics of the reverse supply chain and how it works. Estimates peg the...

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

Calculate how much of your tax dollars go to each federal program based on your income, filing status, and number of children

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

Researchers believe the brain consolidates memories, processes emotions, and plans for the future during dream states

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Fireworks-related ER visits are on the rise—in 2024, they increased by 52% as compared to the prior year.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

A century of Billboard issues documenting the evolution of popular music.

Most of the observable universe's volume consists of voids and supervoids—enormous regions of space with little to no galaxies, stars, or light.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

Take a 3D tour of the Hajj, Islam's annual pilgrimage to Mecca, undertaken by more than 1.5 million Muslims each year.

Explore the known asteroids, comets, and spacecraft involved in asteroid studies within our solar system with 'Eyes on Asteroids,' a 3D visualization from NASA.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Scientists can determine Earth's past climate conditions by analyzing air trapped in microscopic bubbles within ice cores—columns of compressed snow layers that build up over hundreds of thousands of years.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

Some researchers have labeled nomophobia, the fear of being without your phone, as 'the phobia of the 21st century.'

The Russia-Ukraine conflict is the largest ground war in Europe since World War II in casualties, forces mobilized, and displacement of civilians.