The game turned Mario into a pop culture icon

The game turned Japan into a major cultural exporter

“Super Mario Bros.” kicked off decades of cultural ascendancy not only for Nintendo, but for Japan, which grew into one of the world’s major cultural exporters through anime, fashion, and music.

Mario's archnemesis hosted a children's show in the 1980s

"Super Mario Bros." grew so popular in the '80s, even King Koopa, the video game's villain, had his own television show, though it's been all but erased from TV history. There's good reason for that: It was a bizarre enterprise, featuring '30s cartoons, a grumpy stand-up comedian, and cheap production.

Nintendo developed the character as its technology improved

Nintendo developed the Mario character as video game technology became more sophisticated. In 1991, Charles Martinet began playing Mario at trade shows and then voiced the character for 1996’s “Super Mario 64,” which included the now-classic catchphrase, “It’s a-me, Mario!”

'Super Mario Bros.' was released in 1985

The game was designed by Shigeru Miyamoto and Takashi Tezuka and published by Nintendo in Japan and North America in 1985. It’s seen as a landmark in the history of video games and minted the Mario character as a pop culture icon.

‘Mario Bros.’ was a 'Donkey Kong' spin-off

“Donkey Kong” was a big success, spawning a sequel and a Mario spinoff: 1983’s “Mario Bros.,” starring Mario and his brother Luigi. Realizing his hero didn’t resemble a classic carpenter, Miyamoto turned Mario into a plumber and set the brothers loose in a sewer system that resembled the platform-climbing gameplay of “Donkey Kong.” Watch the gameplay below.

How the inventor of Mario designs games

Shigeru Miyamoto has created some of the most iconic video games in history, from Super Mario Bros. and Donkey Kong to The Legend of Zelda. The game producer boils down his creative philosophy to three basic principles: story, simplicity, and...

Mario was named after Nintendo’s landlord

“Donkey Kong” designer Shigeru Miyamoto replaced Popeye, the sailor, with the overall-clad, mustachioed carpenter Jumpman, named after his primary skill—jumping over rolling barrels. When the game was translated into English, Jumpman’s name was changed to Mario, a nod to Mario Segale, the landlord for Nintendo’s American office.

Nintendo began in 1889 as a playing card company

As a leading video game publisher, Nintendo has contributed to expanding the prevalence of handheld and console technologies for over a century. It has also developed franchise mascots that have appeared in other media, including Mario and Sonic.

Japanese Prime Minister Shinzo Abe dressed as Mario at the Olympics

In a 2016 ceremony at that year’s Summer Games in Rio, Abe dressed as Super Mario to celebrate his country hosting the 2020 Olympics. It was a logical move: The character is one of the most recognizable characters in the world and someone who’s now associated with Japanese culture.

Listen to the evolution of 'Ground Theme'

Koji Kondo's "Ground Theme" is perhaps the most recognizable piece of music in all video games. As the Mario franchise expanded, the song remained, albeit with different arrangements and in different styles. You can browse every version of the song below. It's a fascinating decades-long evolution of a classic composition.

'Harry Potter' became one of the most successful franchises in history

What began as a story written in cafés by an unknown author grew into a global phenomenon—spanning seven books, eight films, theme parks, and video games—reshaping modern popular culture.

The mushrooms in 'Super Mario Bros.' are modeled after a real mushroom

Almost every mushroom in "Super Mario Bros." is based on the Amanita muscaria, sometimes referred to as the fly agaric, because it is known to attract flies. It's also the basis for the original mushroom emoji and the mushrooms from the popular game "Minecraft."

The original Mickey Mouse's copyright has expired, but Disney still owns the trademark

In 2024, "Steamboat Willie"—the 1928 Walt Disney animation with the first depiction of Mickey Mouse—entered the public domain. While anyone is free to build on the original characters and storyline of "Steamboat Willie," Disney still owns the trademark for Mickey Mouse, so any branding with the character's depiction that appears to be from Disney is off-limits.

Andy Warhol's presence continues to persist in pop culture

Warhol produced iconic album art for The Rolling Stones and The Velvet Underground. He also inspired rappers Jay-Z and Tyler, the Creator. Warhol’s immense influence on art and pop culture elevated him to celebrity status, and his identity and style continue to be referenced in sometimes unexpected corners of cultural consciousness.

Pelé is one of soccer's most famous players

He’s one of history’s most famous soccer players: Edson Arantes do Nascimento, better known as Pelé. This piece follows the Brazilian soccer legend through various public appearances and interviews, highlighting the commercialization of his image and his own reflection on a life of stardom.

1985's inaugural Wrestlemania turned pro wrestling into a pop culture phenomenon

WrestleMania I was a major event in the history of pro wrestling, marking WWE’s push to become a global entertainment entity and setting the standard for large-scale pay-per-view events for years to come. It was also a wacky, celebrity-laden affair featuring Cyndi Lauper, Mr. T and Liberace.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

50 famous memes and what they mean

Memes are one of the most immediate ways to communicate. The 50 most popular ones are found everywhere on the internet. Sources for this article came from Tumblr, Twitter, Know Your Meme, and other online pop culture resources and publications. This piece examines memes from the early 2000s through 2019.

A blend of brilliance and humor made Stephen Hawking's cameos unforgettable

Throughout his life, he appeared in numerous pop culture moments—from "The Simpsons" to "The Big Bang Theory"—showing his talent for comedy and his love of science outreach. He was the only person to play himself on "Star Trek: The Next Generation," even writing some of his own lines.

The marathon is only getting more popular

The marathon has become a part of popular culture, with races in nearly every major city. The largest is the New York City Marathon, which started in 1970. Over 55,000 runners participated in the 2024 race. Its popularity doesn’t appear to be slowing, with younger generations increasingly lacing up their shoes for the race of a lifetime.

Guitar Hero introduced a generation of gamers to rock music

The rhythm-based video game was a surprise hit when it was released in 2005. Even more surprising was the renewed interest in classic rock hits from the likes of Black Sabbath, Queen, and David Bowie.

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

The streamer no longer just offers TV and movies

As a means of keeping existing subscribers engaged, and to add new users on the margins, the streaming service began releasing its own original video games. Many are based on existing Netflix titles and franchises. See their current offerings here.

How a lawn gnome became the hottest item at the Masters

The kitschy piece of memorabilia debuted in 2016 and has since become a highly sought-after collectible for Master attendees. This ESPN deep dive explores how it happened and what makes the strange little item so attractive for golf fans.

Jules Verne helped popularize the banana

In his 1872 book "Around the World in 80 Days," the sci-fi writer described the banana, then mostly a novelty, as "healthy as bread and as succulent as cream." That mention, along with an appearance at the 1876 World's Fair in Philadelphia, helped transform the fruit into a standard part of a healthy diet.

The history of the iconic Barbie doll

The 1959 debut of the Barbie doll changed the culture of toys permanently, and its many iterations have come to reflect, in a certain way, the aspirations of women around the world. But Barbie's unrealistic looks and plastic substance have prompted...

The Pop-Tarts Bowl ends with its mascot being eaten by the winning team

In one of college football’s quirkiest traditions, the Pop-Tarts Bowl concludes with the victorious players taking bites out of the giant Pop-Tart mascot.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

One disco producer saw 'Star Wars' four times on its opening weekend and was so inspired that he recorded the album 'Star Wars and Other Intergalactic Funk,' which produced a chart-topping single.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

See 33 images that became central to huge scandals, including a young Charles and Camilla, Michael Jackson's baby on a hotel balcony, and Hugh Grant's mugshot.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

Exploring the Larry Bird punch that almost changed March Madness

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

A pickleball's loud 'pop' sound can reach 120 decibels, which is equivalent to a hammer hitting a nail

A century of Billboard issues documenting the evolution of popular music.

Play the role of a student in a game where you try to navigate college and remain debt-free, selecting different income levels, high school experience, race, ethnicity, and more.

The first robot in literature may have been a 'mechanical man' in 1907's 'Ozma of Oz,' a book in L Frank Baum's 'Wizard of Oz' series.

The Dracula character, now seen as the vampire archetype, was inspired by a seafood-induced nightmare its creator experienced.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

Comedy legend Catherine O'Hara, star of 'Schitt's Creek' and 'Home Alone,' quit 'Saturday Night Live' after just one week to return to her old job.

Volcanoes 'die' when their supply of magma runs out, if they are shifted away from their underlying magma reservoir, or if they get clogged by collapsing or their magma cooling back into rock.

El Niño, Spanish for 'the boy,' was named after Jesus Christ because the phenomenon resembled the weather changes observed around Christmastime.

Sunflowers have long been a symbol of nuclear disarmament because they can extract large amounts of radioactive cesium from soil.