The X Games is an annual extreme sports competition

Extreme Games rebranded as X Games for global appeal

In 1996, ESPN shortened “Extreme Games” to “X Games” to make the name easier to translate for international broadcasts and to strengthen branding as the competition expanded to global markets.

X Games emerged during “extreme” marketing boom in the 1990s

Launched as the “Extreme Games” in 1995, the event tapped into a trend from the '90s of brands labeling products and events “extreme” to appeal to youth culture—mirroring marketing in soft drinks, snacks, and video games.

The first Winter X Games launched in 1997 at Big Bear Lake

The inaugural Winter X Games in 1997 introduced snowboarding, skiing, and snowmobile events—helping boost winter action sports’ popularity and paving the way for snowboarding’s inclusion in the 1998 Winter Olympics.

ESPN launched X Games in 1995 with a $10M investment

ESPN invested a reported $10 million in the original 1995 “Extreme Games”—the production cost that launched action sports into mainstream culture and drew nearly 200,000 spectators to its debut in Rhode Island.

See how the Winter X Games course is built

Winter X Games courses are custom-built over weeks, with crews moving thousands of tons of snow to create features like halfpipes and jumps—incorporating athlete input to ensure challenging designs that push progression and safety.

Interest in the X Games is growing fast among younger teens

The 2025 X Games Salt Lake City delivered double-digit viewership growth—up 12% across ESPN platforms from 2024—with a 328% surge among 12- to 17-year-olds.

X Games League to debut team-based format in 2026

Beginning in 2026, the X Games League will feature four city-based franchises with male and female athletes competing in skateboarding, BMX, and motocross—introducing season-long team competition to the event’s structure.

The Salt Lake City event marked the X Games’ 30th anniversary

At the 2025 Salt Lake City X Games, Ryan Williams landed his first BMX Dirt gold medal with a triple backflip; 14-year-old Heili Sirvio and 15-year-old Arisa Trew made groundbreaking wins in women's Park and Vert Best Trick; and Justin Dowell took BMX Park gold.

The X Games pioneered broadcast innovation with live drone coverage

In 2015, ESPN used untethered drones for the first time in US live sports—deploying them at the X Games to capture aerial footage from angles previously impossible.

The X Games hired new CEO Jeremy Bloom in December 2024

In this podcast interview, X Games CEO Jeremy Bloom reflects on his first time running the competition—discussing event logistics, athlete relations, and strategies to grow the brand under new ownership.

Shaun White is among the most decorated X Games athletes

Competing in both snowboarding and skateboarding, Shaun White has won 15 X Games gold medals—10 in snowboard superpipe—making him one of the most successful and versatile athletes in the event’s history.

X is a social media platform focused on real-time communication and content sharing

Users post and interact through short messages known as tweets. As of February 2025, X receives over 4.83 billion monthly visits, with users spending an average of 34 minutes daily on the platform.

A fast explainer on every Winter Olympic sport

Slalom, luge, skimo: The 16 sports at the Winter Olympics aren't the most familiar to everyday audiences. They can be divided into three categories: track, indoor, and outdoor. This video breaks down each sport's rules and quirks and the variations of its events in less than eight minutes.

Travis Pastrana landed the first Moto X double backflip in 2006

At the X Games in 2006, Travis Pastrana became the first to land a double backflip in Moto X competition, earning a perfect score and setting a new benchmark for aerial difficulty.

Bob Burnquist delivered a near-perfect vert run at the 2001 X Games

Bob Burnquist scored 98.00 in skateboard vert at the 2001 X Games, executing tricks never before attempted in competition—widely regarded as one of the greatest vert runs in history.

The sports competition developed on the Alaskan tundra

Alaska's NYO Games invite high school athletes from the state's over 270 indigenous tribes to compete in numerous events based on survival tactics developed by their ancestors. This short documentary from Great Big Story walks through some of the more grueling events and speaks with the Games' coaches and young athletes about how the event preserves their shared culture.

Leticia Bufoni is a world-class skateboarder from Brazil

She has won six gold medals at the X Games and represented her country at the Tokyo 2020 Olympics, the debut year of the sport in the Olympics. She’s seen as one of the most influential women in extreme sports and also performs stunts with Red Bull.

See artifacts from the ancient Olympics at the Met

For nearly a millennium, the ancient Greeks gathered every four years to participate in or watch sports, from footraces to a type of mixed martial art. These events—in some cases known as the Olympics—provided the basis for the modern event, which began in 1896 in Athens.

The Cybathlon is an international competition for assistive technology

The competition pits teams against each other in eight races targeting different innovations, such as arm prostheses, leg prostheses, and vision assistance. Participants in the Cybathlon use it to push the boundaries of technology, including brain implants and assistive software that incorporates AI.

An ‘ultramarathon’ is any race longer than a marathon

The event is a catchall for any event longer than a marathon, with some races hundreds of miles long. Despite the inherent risks, including death, the sport has exploded in recent years.

Goldenvoice, Coachella's promoter, began with punk and gangster rap

This documentary produced by Coachella tells the story of Goldenvoice—a scrappy upstart booking punk, hardcore, and gangster rap shows in Southern California—and how it created one of the biggest festivals in the world. Beyond the narrative, though, this is worth watching for incredible performances from the White Stripes, Kendrick Lamar, Amy Winehouse, and more.

Visit the official CES site for event info, tech trends, and innovation awards

The CES Las Vegas site features everything from event schedules and exhibitor lists to coverage of emerging tech trends and highlights from CES Innovation Award winners across various categories, including AI, health, and sustainability.

EXTREMA is a smart city system protecting residents from heat-related health risks

The mobile application is designed to protect citizens in select European cities from extreme temperatures by calculating the heat index at a specific location and providing personalized information to users. Municipal governments can also utilize it to inform emergency responses, such as determining when and where to open cooling centers.

See how the elite warriors of the Aztec Empire trained

This video explores the Aztec military’s elite Eagle and Jaguar warriors, known for their courage and combat skills, and highlights their rigorous training regimen. It concludes with a workout routine modeled on their methods.

Where you fall on the sports misery index

Only one team can win it all each season, which means the majority of fans are disappointed. This bot mines the data on how your teams have performed in recent years and measures your misery index (the higher, the more miserable).

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Search a massive database of over 4 decades of clues from the TV quiz show 'Jeopardy!'

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

See photos of Meteora, a mountainous site in central Greece, home to 14th-century monasteries perched atop soaring outcroppings.

American dance legend Martha Graham, sometimes called 'the Picasso of dance,' refused to perform at the 1936 Olympics in Berlin and conceived the piece 'Chronicle' in response to the experience.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

See images of medical cases of firework injuries shared on this 'Instagram for doctors.' (Warning: Graphic content)

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

A century of Billboard issues documenting the evolution of popular music.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

Explore the known asteroids, comets, and spacecraft involved in asteroid studies within our solar system with 'Eyes on Asteroids,' a 3D visualization from NASA.

An Ebola vaccine was developed during the 2018 west African Ebola outbreak, but the 2026 Ebola outbreak is with a different species of the virus, not the one that the vaccine is approved to treat.

Explore an interactive map of battles from the American Revolution, along with detailed summaries of each engagement

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

The Great Salt Lake's distinct dual coloration results from high-salinity organisms that only live in the northern portion and produce a purple protein.

Animal phobias are likely the most common type of phobias, followed by an extreme fear of heights.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

El Niño, Spanish for 'the boy,' was named after Jesus Christ because the phenomenon resembled the weather changes observed around Christmastime.

See a 3D reconstruction of Tenochtitlan, the Aztec capital that was home to an estimated population of 200,000 to 400,000.

Volcanoes 'die' when their supply of magma runs out, if they are shifted away from their underlying magma reservoir, or if they get clogged by collapsing or their magma cooling back into rock.

Explore chaos in this simulation of two double pendulums, where small differences in the release angles produce wildly different outcomes.