Deepfakes came to prominence in the form of nonconsensual pornography

Deepfakes use AI to produce manipulated media to mislead viewers

Unlike most content created from large language and diffusion models, deepfakes intentionally misrepresent real people or events with the intent to deceive. As the products of this technology become more realistic, they pose increasing risks to public trust, security, and privacy.

The ease of deepfakes creation may soon overwhelm our sense of digital truth

Shortly after the public release of related technology in 2017, some experts saw the technical limitations of deepfakes as preventing them from becoming widespread tools of disinformation. Since then, the neural networks behind diffusion models and generative AI have eliminated the barriers to creating convincing synthetic media for propaganda.

Malicious use of deepfakes can be found in scams, misinformation, and disinformation

Artificial neural networks can identify an individual's physical characteristics when provided with training data, such as real footage of the person speaking. Graphics techniques overlay these with matching characteristics from another real or generated person to create novel footage of things that have never taken place in reality.

Deepfake potential ranges from destabilizing democracies to improving accessibility

The technology can revolutionize education, medicine, and art through actions such as helping a disabled person express themselves. However, fictional audio and video can also jeopardize a person's reputation and life or quickly spread misinformation, even without content being flawless recreations.

Deepfake pornography poses significant challenges in combating sexual abuse

In 2017, 96% of deepfake videos involved image-based sexual abuse, which has disproportionately targeted minority women, LGBTQ individuals, adolescents and celebrities. Cultural norms, misogyny and AI advancements have contributed to the proliferation of explicit deepfake content.

Once limited to expert studios, automated tools can create convincing deepfakes

Although the best deepfakes are engineered using generative adversarial networks where systems compete to create and assess fake data until the two cannot be distinguished, simpler tools have allowed nonexperts to develop deepfakes for financial scams, political deception, and nonconsensual pornography.

Deepfake videos impersonating real doctors are spreading false medical advice

More than 100 videos, found primarily on Instagram and TikTok in August 2025, promoted products related to beauty, wellness and weight loss. While TikTok removed 94% of content violating its policies on AI-generated content, these deepfakes were watched and shared before removal, undermining public trust in medicine.

AI-generated avatars allow users to create deepfakes in real time

Synthetic media tools can map voices and faces to make individuals appear as someone else. Although they open the door to new opportunities in immersive education and entertainment, they also raise concerns about the misuse of personal identity.

Take a quiz to identify whether you can spot deepfakes

Advances in artificial intelligence have made deepfakes increasingly difficult to identify, as they are intentionally designed to appear real. The technology has exacerbated some of the problems brought on by digital editing tools like Photoshop.

In 2024, deepfake audio of London Mayor Sadiq Khan nearly caused real-world disorder

The audio included incendiary remarks related to the ongoing Palestinian protests and played on the public's preexisting political biases. The technology has since destabilized the concept of truth in elections, where politicians blame the use of real gaffes on AI and deepfakes to spread misinformation.

In China, deepfaking a dead loved one has become a growing industry

Digital replicas of the deceased provide individuals with another way to process grief in a culture with long-standing traditions of communicating with ancestors. The emotional and ethical implications of "digital immortality" are complicated further by cases of actors impersonating deceased relatives during deepfake video calls to hide their deaths.

Warren Buffett has worried that AI might end up being as consequential as the development of the nuclear bomb

Berkshire Hathaway chairman Warren Buffett is one of the many people who’ve come face-to-face with the downside effects of AI, and in particular, deepfakes. He was recently shown a deepfake of himself in a video, which caused him to worry about how bad actors will take advantage of the technology.

Deepfake Tom Cruise goes viral

Tom Cruise isn’t on TikTok. But you might think that he actually does have an account on the service if you came across the TikTok deepfakes of the actor that have gone viral. They’re the work of a visual and AI effects artist named Chris Umé and a Cruise stand-in, actor Miles Fisher, who already bears a vague resemblance to the actor. Watch what happens after Cruise’s face is superimposed onto Fisher’s.

Watch LinkedIn cofounder Reid Hoffman interview his deepfake doppelgänger

LinkedIn cofounder Reid Hoffman created an AI doppelgänger of himself in 2024 that was fed a sample of his voice and trained on his books and other writings and speeches. In this conversation, his deepfake version attempts to replicate human mannerisms, including scratching their nose and getting distracted.

Watch Billy Joel deepfake himself in the 'Turn the Lights Back On' music video

Though deepfakes are often synonymous with manipulation and bad intentions, some artists have found creative uses for the technology. In this example, Billy Joel depicts himself in various eras of his career in keeping with the song's nostalgic message.

Understanding 'YouTube Face,' the platform's pervasive thumbnail style

It's an image that's rampant across the web's premier video platform: open mouths, astonished eyes. It looks cheesy and cheap, yet its practitioners are some of YouTube's most popular personalities. The Ringer's Nate Rogers digs into the history of the phenomenon to learn why it's had such staying power.

A 1912 congressional bill attempted to prohibit fake photos in the US

In the 1800s, photographs were held up as indisputable resources of truth. But the photography industry devised ways to alter photos, resulting in the rise of fraudulent photos—from shots with celebrities to the turn-of-the-century version of fake nudes—prompting government intervention.

A top Alzheimer's researcher was accused of faking results

In 2021, an investigation revealed photo manipulation in images from a seminal 2006 paper by researcher Sylvain Lesné on the role of amyloid plaques in progressive Alzheimer's disease. The revelation rocked the field, leaving many wondering whether they had tried to build on fabricated results. (Some users may experience a paywall.)

Some attorneys are using true crime fans to their advantage

True crime fans are notorious for falling down rabbit holes. Now that passionate interest is being exploited by attorneys marshaling influencers to serve as informal public relations representatives, a trend that's blurring the lines between fan theories and reality.

On social media, satire is often mistaken for news

A 2018 study found that satire was often mistaken for legitimate fact, with stories from outlets like The Onion being shared widely without any understanding of their satirical intent. Likewise, the study found that media outlets often mislabeled satire as "fake news," a label that implies disinformation rather than social commentary.

Fame can trigger addictive, drug-like highs in the brain

Differences in the type of fame, such as movie stardom, sports, and internet virality, can produce varying degrees of dependence on individuals based on their age and background. Some individuals—particularly children—can develop drug-seeking behavior as they pursue continuous dopamine spikes if they lack an existing sense of fulfillment from elsewhere.

See 33 images that became central to huge scandals, including a young Charles and Camilla, Michael Jackson's baby on a hotel balcony, and Hugh Grant's mugshot.

The 'Facebook papers' revealed the company prioritized profit over public safety

A whistleblower came forward with internal documents showing employees warned leadership about the company's role in fueling political unrest and misinformation. Systems like XCheck shielded high-profile users like President Donald Trump from normal content rules, often to avoid PR backlash.

33 images that became central to huge scandals

According to Bill Nye, science is under threat from an erosion in critical thinking

He states that conducting research online cannot replace consulting with scientific experts who have spent their entire lives intimately studying a field. The former science education show host argues that deepening cynicism towards scientific institutions has been fueled by leaders embracing debunked and unsupported claims.

Why dystopian literature remains popular

Yale English professor Joe Cleary argues that dystopian literature’s continued relevance is due to a torrent of additional societal anxieties and that the streaming adaptations of dystopian classics "The Handmaid’s Tale" and "The Man in the High Castle" have expanded the genre’s popularity, introducing new audiences to its tropes.

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

The identity of the Tank Man in the iconic photo from the 1989 Tiananmen Square protests remains unknown and was possibly killed.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

Indefinite cloning of some endangered species may not sustain their longevity because cloning success rates decrease as genetic mutations accumulate.

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

Watch how viruses like Ebola can spill over from animals to humans—and vice-versa.

Watch how algorithms can be designed to train themselves and self-improve without human input, to the point where the optimized code is too complex for programmers to understand.

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Fish populations in the Great Barrier Reef have increased after installing waterproof speakers on the ocean floor that played recordings of sounds from healthy coral reefs.

Doctors differentiate between a phobia and fear by asking patients whether their fear interferes with their day-to-day activities.

How fusion—which releases energy when two lighter atoms combine to form a heavier atom—differs from fission

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Gerrymandering works through two techniques: cracking opposing voters across districts to dilute their power, and packing them into a few to waste their votes in lopsided majorities.