How 'Nevermind' realigned the music industry

Nirvana's 'Nevermind' brought punk to the mainstream

The Seattle band’s second record, its first on a major label, went to number one four months after it was released in 1991. At one point, it was selling 300,000 copies a week. The band’s lead singer, Kurt Cobain, believed in punk’s countercultural aims and felt deeply conflicted about success.

The news feature that broke grunge

The Sub Pop label paid for journalist Everett True, then writing for Melody Maker, to fly to the sleepy northwestern city to check out the scene, which was breeding a curious mix of punk rock and heavy metal. The gambit worked. "The most vibrant, kicking music scene encompassed in one city for at least 10 years," Everett wrote.

The story behind Nirvana's expulsion from their own record release party

The band wasn't interested in schmoozing with the industry types who occupied the "Nevermind" release event at Seattle's Re-bar. So, the band snuck in their own whiskey and started a food fight in the venue before being tossed by security.

Why Neil Young is sometimes called 'the godfather of grunge'

The legendary singer-songwriter's work with his band Crazy Horse, especially "Rust Never Sleeps" and "Ragged Glory," married infectious melodies with overpowering guitars, a formula that many grunge acts would replicate. Young would go on to perform with Pearl Jam (like in the performance of "Rockin' in the Free World" below) and record the 1995 album "Mirror Ball" with them.

How underground radio revitalized rock 'n' roll

Early FM was a wasteland and quickly became the domain of amateurs and risk-takers, including many stations and DJs who played music that flew in the face of mainstream trends. This history of the band's scrappy beginnings unpacks how it realigned the rock charts.

Tom Petty used bankruptcy to change the music industry

In order to resolve a dispute over how a label was treating him as an artist, he self-produced an album and racked up $500K in debt. The resulting bankruptcy filing allowed him to start a new contract with the label on more favorable terms.

The best album covers of all time

Rock 'n' roll has defined the style of several generations, and much of that is the result of iconic album covers. This Billboard list breaks down the best of the best, ranking generation-defining images from Pink Floyd, Cyndi Lauper, Nirvana, and more.

The Buzzcocks' 1975 self-released EP inspired a DIY ethos for punk

Punk sought to dismantle the self-importance of mainstream rock, favoring simple arrangements, short songs, and raw passion over sophistication or expertise. When the Buzzcocks struggled to find a label to release their debut record, “Spiral Scratch,” they took that do-it-yourself approach and applied it to business by releasing it themselves.

Taylor Swift influenced record labels to change the way they write contracts

In addition to being a successful songwriter, Taylor Swift is a change-maker in the music industry. She asserted creative control over her music, re-recording her earlier albums after she lost the rights to them, and sparked a vinyl revolution in a digital age.

Beat Generation iconoclast William S. Burroughs once appeared in a Nike ad

Following the rise of grunge in 1991, major corporations sought to capitalize on the changing cultural tide by using "authentic" voices to bolster their brands. One of them was Beat writer William S. Burroughs, known for his iconoclastic novels "Naked Lunch" and "Junky," who appeared in a 1994 Nike ad, singing the praises of "the coming of the new technology."

'New wave' was coined for listeners put off by punk's ethos

The term was a reference to New Wave cinema, an iconoclastic, largely French form. Sire Records' Seymour Stein is believed to have pushed to use it to describe the label's bands, many of which came from the CBGB's scene, to avoid the negative associations with "punk rock." Sire ran a promotional campaign named "Don't Call It Punk" that made that message clear.

Why Metallica sued Napster—and enraged music fans

When Lars Ulrich, the drummer for metal legends Metallica, began his press campaign against Napster, an early filesharing software, he said he was fighting for artists. Listeners weren't convinced, especially because data suggested that filesharing services helped record sales rather than hinder them. This history of the ordeal contextualizes more modern problems in the music business, especially considering streaming services like Spotify were initially seen as a solution to illegal filesharing.

A technological breakthrough altered how Billboard determined what was popular

Before 1991, retail stores manually reported sales to Billboard, which then used those figures as part of its calculations for its weekly charts. In 1991, the magazine began using Nielsen SoundScan, a technology that tracked every unit sold in participating stores, providing a more accurate picture of what consumers were actually buying.

The internet has changed the definition of a cult classic

Cult classics were often established slowly over time, often through alternative outlets, like independent video and record stores, underground magazines, and tape trading. The internet has put those delivery methods on hyperdrive, helping to splinter the notion of a mainstream monoculture. The Ringer's Miles Surrey wonders whether anything can have a "cult following" if everything now exists outside the "mainstream."

How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook

"Napoleon Dynamite" was a phenomenon when it was released in 2004, but the excitement around the film was the result of a carefully executed, outside-the-box PR strategy that featured free screenings, endless merch, and an early form of stan-centric social media. This deep dive into the film’s inventive marketing tactics explain how a film with a modest budget was able to become a cultural sensation.

A century of Billboard issues documenting the evolution of popular music.

Prince pioneered what would come to be known as 'the Minneapolis Sound'

Inspired by eclectic artists like Sly and the Family Stone, as well as lesser-known mentors and peers in the Twin Cities, Prince blended R&B, rock, pop, new wave, soul, funk, punk, and more, creating a sound that defied easy categorization.

Minor Threat inadvertently created the straight edge movement

The DC hardcore band released the song “Straight Edge” in 1981, which detailed singer Ian MacKaye’s decision to abstain from alcohol, drugs and promiscuous sex. The track inadvertently inspired legions of young hardcore kids to similarly declare themselves “straight edge,” which eventually grew into its own subgenre.

The '90s riotgrrrl movement brought female-fronted bands to the front

The movement—which pushed back on punk’s misogyny and argued for a countercultural form of third-wave feminism—began in self-published magazines before taking root in bands like Bikini Kill and Bratmobile. The scene’s music and ethos can still be found in contemporary acts like Olivia Rodrigo.

Warner Bros eventually released 'The Black Album' in 1994

After years of relentless bootlegging of the notoriously deleted album, Prince and Warner Bros. finally released the album in 1994—for just two months. As part of a promotional campaign, the record label took out a full-page ad in Billboard announcing that the first 1,000 fans to turn in their bootlegged copies would receive official, legal copies of the album.

The Grateful Dead's online bulletin board system inspired the early internet

The legendary countercultural band the Grateful Dead had a popular hub on The Well, an online extension of the Whole Earth Catalog, a popular hippie magazine in the '60s and '70s. Users included Craig Newmark (founder of Craigslist), Steve Case (founder of AOL), and Steve Wozniak (cofounder of Apple).

Free jazz embraced the avant-garde

Ornette Coleman's 1959 album "The Shape of Jazz to Come" abandoned traditional notions of melody and structure, inadvertently creating "free jazz," a subgenre that embraced absolute musical freedom and gained popularity in the countercultural 1960s.

Band names often fit into 'semantic spaces'

Linguist Chi Luu explains that we often understand and identify with band names, even if they're odd (or nonsensical) word combinations, based on their associations with other words. For example, bands that begin with "The" often nod to 1960s garage rock; heavy metal bands often rely on morbid or funereal words.

Dylan's 1965 electric set at the Newport Folk Festival was viewed by some as a betrayal

It's considered a watershed moment in his career and rock ‘n’ roll history, mostly because the audience allegedly booed Dylan’s new electrified songs, believing he had abandoned politically minded folk music for pop stardom.

How Pearl Jam helped inspire Coachella

Pearl Jam hasn't yet played Coachella, but they did play a major role in inspiring the annual music festival. The story goes back to 1993, when Pearl Jam was protesting all Ticketmaster-owned venues, which made playing a Los Angeles-area date next to impossible. That led concert promoter Goldenvoice to the Empire Polo Club in Indio, California, where the first Coachella took place six years later.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

The most popular drum sound of the 1980s was discovered by accident

You know it when you hear it: the distinct snare drum of songs like Phil Collins' "In the Air Tonight" or Bruce Springsteen's "Born in the USA." It's called "gated reverb," and it's something most people associate, for better or worse, with the sound of the '80s. This Vox explainer breaks down how it was discovered by accident, thanks to a microphone typically used for communication that picked up additional sounds.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

70 years ago today, city officials in Santa Cruz, California, banned rock 'n' roll to protect its youth from corruption after witnessing a 'provocative' concert the night before.

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

One disco producer saw 'Star Wars' four times on its opening weekend and was so inspired that he recorded the album 'Star Wars and Other Intergalactic Funk,' which produced a chart-topping single.

Quincy Jones' 'Big Band Bossa Nova' helped introduce bossa nova—a jazz-influenced Brazilian genre—to the US

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

After her fellow cult members tried to kill her with an LSD-infused hamburger, one member of the Manson Family, the murderous cult led by Charles Manson, decided to testify against the group's leader.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

A pickleball's loud 'pop' sound can reach 120 decibels, which is equivalent to a hammer hitting a nail

In preparation for this weekend's Eurovision finale, which is something like the World Cup of pop music, here's a young Céline Dion performing (for Switzerland?) at the 1988 competition.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

The use of fungi to detoxify land and water—a process known as mycoremediation—has been used to clean up natural resources affected by the 2025 California wildfires.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Recent research found that the brain doesn't seem to massively rewire following amputation—upending earlier beliefs about the cause of phantom limb pain.

Volcanoes 'die' when their supply of magma runs out, if they are shifted away from their underlying magma reservoir, or if they get clogged by collapsing or their magma cooling back into rock.