Tesla Inc. is one of the world’s leading manufacturers of battery electric vehicles. Led by CEO Elon Musk, the company holds approximately 15% of the global market share for new BEV sales and almost half of all US BEV sales.
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Martin Eberhard and Marc Tarpenning sought to design a high-end electric sports car for environmentally motivated, affluent buyers. The Tesla Roadster would be the first highway-legal car to use lithium-ion batteries.
The Model 3 shifted public perception by showing that EVs could be fast and desirable, and built at scale. However, at one point, Tesla built an entirely manual production line in a tent outside its main factory to keep up with demand.
At a 2023 Investor Day event, Elon Musk outlined steps to focus Tesla's efforts on climate action rather than new vehicle models. Musk estimates the transition to carbon-free, sustainable energy will cost $10T.
The standard package provides adaptive cruise control, which adjusts the vehicle's speed according to traffic conditions, and autonomous steering to maintain the car's path. The enhanced system includes automated lane changing, parking, traffic light, and stop sign controls.
Although the Cybertruck was not designed to be bulletproof, ballistics tests with Glock, MP5, shotgun, and Tommy gun rounds showed the vehicle sustained only minor damage, such as impact craters and cracks in the glass, without fully penetrating the structure.
The company employed a disruptive strategy to transform the transportation market, but early struggles, including leadership shifts and near bankruptcy in 2008, threatened its efforts to bring electric vehicles to the mainstream.
By firing thousands of laser pulses in all directions, lidar systems construct 3D maps of a car’s surroundings, even in environments with limited lighting. The technology has also been incorporated into iPhones and the Vision Pro headset to improve camera focus.
After a customer complained that the car's sounds woke up his baby, Tesla implemented "Joe Mode," which quiets sounds, in his honor. Autopilot can be used to engage a depiction of Rainbow Road from Mario Kart on the navigation screen.
Initially called Tesla Motors, the company was renamed Tesla Inc. in February 2017. Its Model Y became the world's bestselling EV worldwide by the end of 2023, overtaking the Model 3's title from 2020.
The first of Tesla's large-scale European manufacturing plants for its electric vehicles was opened in Berlin in 2022. It—along with other facilities in Nevada, New York, Texas, and Shanghai—collectively manufactures solar panels, batteries, and other energy collection and storage products.
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