Tesla's production of a high-performance electric vehicle revived the EV industry

By designing a $35,000 car, Tesla sought to bring EVs into the mainstream

Despite production delays, factory struggles, and skepticism from established carmakers, Tesla reached its goal of making 5,000 Model 3s per week. This achievement marked a turning point, proving that electric vehicles could be scalable to meet increasing demand.

Over-the-air updates, pioneered by Tesla, have become the industry standard

Tesla's innovative direct-to-consumer sales model and online ordering system changed car-buying, and the Model S, which had a 200-mile range, forced other automakers to enhance their EV offerings and rethink vehicle design.

Tesla open-sourced all its patents to speed up industry adoption of electric vehicles

The company employed a disruptive strategy to transform the transportation market, but early struggles, including leadership shifts and near bankruptcy in 2008, threatened its efforts to bring electric vehicles to the mainstream.

Explore a timeline of Tesla through 2025

Initially called Tesla Motors, the company was renamed Tesla Inc. in February 2017. Its Model Y became the world's bestselling EV worldwide by the end of 2023, overtaking the Model 3's title from 2020.

A pair of engineers began Tesla to prove the viability of electric vehicles

Martin Eberhard and Marc Tarpenning sought to design a high-end electric sports car for environmentally motivated, affluent buyers. The Tesla Roadster would be the first highway-legal car to use lithium-ion batteries.

California startup Rivian has attracted disillusioned Tesla owners

Some electric vehicle buyers frustrated by Elon Musk's antics have been won over by the adventure-focused company, which has received a $5B investment from the Volkswagen Group to develop crossover and hatchback models with solid-state batteries.

BYD overcame Tesla via state backing, cheaper cars, and vertical integration

The one-time battery company eclipsed Tesla in total sales in 2024. The Chinese-backed manufacturer targets low- to mid-tier cars and builds 75% of its components in-house. Its cars typically retail at half the cost of similar Tesla models.

At its peak in 2001, the Toyota Prius made up 77% of the US hybrid vehicle market

Celebrities and early adopters popularized the model, making it a cultural symbol for eco-conscious driving and fuel efficiency. The rise of fully electric vehicles, like Tesla's Model 3, caused the Prius to lose the spotlight.

As of January 2025, Tesla is the second best-selling EV company in the world

Chinese automaker BYD saw nearly three times as many registrations of electric vehicles as Tesla through the sales of its plug-in hybrid and battery electric vehicles. Fellow Chinese competitor Geely sold 12.7% of all BEVs worldwide, surpassing Tesla's 12.4% share during the same period.

Take a drone tour of a Tesla factory

The first of Tesla's large-scale European manufacturing plants for its electric vehicles was opened in Berlin in 2022. It—along with other facilities in Nevada, New York, Texas, and Shanghai—collectively manufactures solar panels, batteries, and other energy collection and storage products.

High fuel prices and fuel shortages revived dormant interest in EVs

Electric vehicles, in the form of motorized carriages, predate the invention of the gas-powered automobile by over 40 years. The latter's affordability made it more popular until technological advances made EVs more viable to consumers in the early 2000s.

The Model T's simple but functional design helped the car become popular

Thanks to its low manufacturing costs, the Model T made it so many Americans could actually afford a personal vehicle. The car was produced as a simple, open-air vehicle that could be upgraded with aftermarket additions (like window wipers or better headlights).

Henry Ford pioneered the first moving assembly line, building on earlier iterations of the manufacturing method

Although cars existed before the Model T, manufacturing them required a group of highly specialized mechanics. The Model T was so affordable in large part because of the moving assembly line, which cut down the total manufacturing time of the car and replaced specialized workers with general laborers who performed repetitive tasks.

Elon Musk joined Tesla in 2004, investing $30M and becoming chair

The company went public in 2010, raising $226 million in its IPO just two years after beginning production on its first car. Tesla's first Supercharger stations were launched in 2012 with six locations in California.

Tesla plans to eliminate the use of rare earth elements in future vehicles

At a 2023 Investor Day event, Elon Musk outlined steps to focus Tesla's efforts on climate action rather than new vehicle models. Musk estimates the transition to carbon-free, sustainable energy will cost $10T.

How lithium has become one of the world's most important elements

Lithium is the driving force behind electric vehicles as the key element in the lithium-ion batteries that power the cars. But as demand for EVs rises, will global lithium supply keep pace with demand? This report projects demand will reach up to four million metric tons of the mineral compound containing lithium by 2030, with batteries accounting for 95% of end-use applications.

Tesla short sellers benefited from the company's poor performance in 2025

Tesla was widely considered the most-shorted stock until 2024, despite consistent short-seller losses. Between 2016 and 2020, short sellers reportedly lost more than $11B as Tesla's stock price continued climbing. However, long-held short positions began paying out in 2025 as Musk's foray into politics and his eventual feud with President Trump hurt Tesla's stock performance. In 2025, Tesla short sellers made more than $10B.

As of 2025, most EV batteries retain 95% or more of their range after three years

Data from over 30,000 electric vehicles shows that their batteries are lasting much longer than initially projected, which researchers suggest is due to improved battery management systems and real-world use often being less rigorous than high-performance testing. Cars with 150,000 miles or more that have not had a battery replacement retain at least 83% of their original range.

US EV sales grew from 1.4 million vehicles in 2023, to 1.7 million in 2024

California, Florida and Texas have the highest number of electric vehicle registrations in the US, while Mississippi, North Dakota and West Virginia have the lowest. Charging station infrastructure, high costs, and range anxiety contribute to lower adoption rates.

Tesla's lack of business savvy and inability to commercialize led to his obscurity

For decades, despite pioneering technologies for large-scale electrical systems and telecommunications, Nikola Tesla had been forgotten to history. Rather than monetizing his work and becoming more well known, his inventor-first mentality saw him sell off lucrative patents to fund new experiments in the short term.

Since its 2019 reveal, the Cybertruck underwent numerous delays and design changes

Elon Musk first envisioned the Cybertruck in 2012, with its design inspired by "Blade Runner" and "The Spy Who Loved Me." Semiconductor shortages and battery manufacturing issues made it impossible to manufacture enough vehicles to meet the 250,000 preorders without shifting delivery dates.

In 2019, Tesla's autopilot system misinterpreted emergency lights and crashed

A Tesla Model X collided with stopped emergency vehicles on a Texas highway when flashing lights created hazy images that the software could not interpret. The crash injured five people and hospitalized another person while highlighting the challenges of autonomous systems.

Watch a tour of a battery manufacturing gigafactory

Inside Contemporary Amperex Technology Limited's facility, China's largest EV battery manufacturer uses slurry mixing, "jelly rolling," electrolyte injection, and other techniques and equipment to transform raw metals such as lithium and magnesium into approximately 2.2 million electrochemical cells daily.

Overcoming industry skeptics, SpaceX provides low-cost, high-publicity spaceflights

From recovering and reusing rocket components to launching a mannequin and Tesla into orbit to the tune of David Bowie's "Starman," Elon Musk drove public interest and government contracts to his company as he transformed space launches into spectacles.

Tesla has incorporated several Easter eggs into its electric vehicles

After a customer complained that the car's sounds woke up his baby, Tesla implemented "Joe Mode," which quiets sounds, in his honor. Autopilot can be used to engage a depiction of Rainbow Road from Mario Kart on the navigation screen.

Charging an EV depends on power source, charger type and battery size

It takes less time to charge an electric vehicle's battery for Level 3 chargers, which can deliver 80% capacity in as little as 30 minutes. Level 1 chargers can take days. Larger vehicles possess larger batteries that increase charging time, despite often having less range.

The COVID-19 pandemic both boosted Peloton's business and shook it up completely

While demand for Peloton's at-home fitness equipment soared during the pandemic, the company didn't necessarily have the infrastructure to support the breakthrough sales. In 2021, Peloton bought Precor—a fitness equipment manufacturing company—to help boost domestic production and decrease a backlog of orders.

How Elon Musk's businesses have shaped Texas' Bastrop County

After deadly wildfires in 2011 burned a significant portion of the county, the tech boom in Austin pushed development eastward. Elon Musk has since made the region a key hub of his businesses, including a Tesla gigafactory considered one of the largest factories in the world by volume. Watch this reporter visit the town to hear the pros and cons of the transformation.

Tesla offers two variations of autopilot systems for its vehicles

The standard package provides adaptive cruise control, which adjusts the vehicle's speed according to traffic conditions, and autonomous steering to maintain the car's path. The enhanced system includes automated lane changing, parking, traffic light, and stop sign controls.

Abandoned Detroit: the decline of America's car mecca

Detroit, Michigan, began as a fur trading post in the 1700s but would become the world epicenter of car manufacturing in the 1900s after Henry Ford developed his paradigm-shifting assembly line at a plant there. Racial tensions, a lack of economic diversification, and poor leadership would plunge the city into poverty and decay in the late 1900s, culminating in a 2014 bankruptcy. Browse the somber images of the city's abandoned spaces here.

Niagara power helped electrify early New York City

Tesla's AC system at Niagara Falls was so successful that electricity generated there lit up Broadway theaters and powered NYC's subway system in the early 1900s.

Audi spent over three years developing engine sounds for its electric vehicles

Unlike the sounds made by combustion engines in gas-powered vehicles, electric cars produce no motor sounds. The company's acoustics team worked with composer Rudolf Helpmier to craft an electric-inspired revving sound for its R8 e-tron supercar.

Nvidia entered its AI era after learning that its chips could be used in industries beyond gaming

Its semiconductor chips were used in the automotive industry, for data centers, and by crypto miners. And starting in 2006, Nvidia took steps that would ultimately transform it into the AI company it’s known as today. This podcast is the second part of a three-part series diving deep into Nvidia’s company evolution.

Today's cars use turbocharged hybrid engines and AI-assisted technologies

In addition to enhanced speed, serious accidents and technological advances have led to major innovations, leading to more aerodynamic and more protective cars.

The benefits of 3D printing batteries, from safety to sustainability

Rather than using the liquid electrolyte commonly found in lithium-ion batteries, 3D-printed batteries would use a solid layer, which can be custom-built into different shapes, deliver higher energy density by building thinner layers, and be fabricated with fewer raw materials compared to injection molding.

The Volkswagen bus returns to the US market after 20 years

Volkswagen will start selling battery-powered versions of its VW bus in North America from 2024 onwards, a reintroduction of the iconic vehicle after a roughly two decade-long hiatus. See the revamped bus here.

Map your next trip along Tesla's Supercharger network

This community-driven platform—created by Tesla enthusiasts—provides information on site statuses, power levels, and plug types across nearly 8,000 stations worldwide.

Electric vehicle systems run on five key components

The system is made up of a charger—converting AC into DC—a battery, a power control unit, motor(s), and a single gear. A complex gearbox is not needed because electric motors are efficient at operating across a range of speeds.

Burning Man’s countercultural messages have influenced Silicon Valley’s work culture

Burning Man is famous for attracting tech leaders like the CEOs of Tesla, Meta, and Google. Some experts believe the festival's ethos and principles of participation, communal effort and radical inclusion have given rise to Silicon Valley's communal work culture.

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.

In 2023, self-driving cars drove 3.3 million miles on California's roads

According to the state's DMV, the mileage represented a fivefold increase from the previous year. General Motors' Cruise and Alphabet's Waymo accounted for the bulk of miles, though 38 companies have received permits to test autonomous vehicles in the state.

Elon Musk follows a five-step decision-making process when simplifying technology

He begins by determining whether how something has been previously done is—in his words—"dumb," or if a certain feature should even exist, let alone be optimized. This first principles method has helped him develop some of the most valuable companies in the world.

NASCAR's latest car design brings back its 'stock' roots

In 2022, NASCAR unveiled its Next Gen car, and the changes were some of the most significant in decades. Teams no longer design each car part, but purchase them from a single source, bringing greater parity.

Treating X like a product instead of a public space obscures deeper issues

Public outrage over Elon Musk's Twitter acquisition misses the point that the social platform has long failed to address hate speech, not just under Musk's ownership. Over 150,000 mentions of "leaving Twitter" were recorded over the weekend following Musk's takeover.

View the 18 vehicles that broke the land speed record

The battery-powered "La Jamais Contente" was the first car to exceed 100 kilometers (62.1 miles) per hour, achieving the feat in 1899. By 1997, advancements in aerodynamic understanding and engineering led to the Thrust Supersonic Car, a jet-powered vehicle that reached a speed of 1,223.6 kilometers (760.3 miles) per hour.

A Netflix docuseries turned the sport into a national obsession

Throughout much of its history, Formula 1 racing was a European sport that failed to ever find a major audience in the US. That changed with the “Drive to Survive,” the Netflix docuseries that premiered in 2019. This analysis from two communications professors unpacks how the series has successfully presented the sport for an American audience and cultivated a dedicated fanbase in the process.

Many startups in a variety of industries try to reframe themselves as 'tech companies'

Tech is still the dominant industry for startups—in part due to its low barriers to entry, high growth potential, investor preferences, and the proliferation of tech into a wide variety of industries. Sweetgreen, the fast-casual salad chain, for instance, has often referred to itself as a tech company.

From 1990 to 2020, wind turbine height and blade length have more than tripled

Wind turbines' energy generation capacity—or maximum power rating—also increased by 375% from 1998 to 2023. As of that year, wind turbines can produce more energy per dollar than solar panels, though transportation and installation challenges remain.

Wealthy Americans are keeping car dealerships afloat

In the past five years, the share of people buying cars above $50K has increased by several-fold. Car prices have significantly increased overall in recent years.

Unless prices of fossil fuels rise significantly, their production is expected to slow

US oil and natural gas production skyrocketed from 2000 to 2020, largely due to advances in fracking. However, weak global energy prices have prevented this boom from translating into increased profits for fossil fuel companies.