By designing a $35,000 car, Tesla sought to bring EVs into the mainstream

Despite production delays, factory struggles, and skepticism from established carmakers, Tesla reached its goal of making 5,000 Model 3s per week. This achievement marked a turning point, proving that electric vehicles could be scalable to meet increasing demand.

Over-the-air updates, pioneered by Tesla, have become the industry standard

Tesla's innovative direct-to-consumer sales model and online ordering system changed car-buying, and the Model S, which had a 200-mile range, forced other automakers to enhance their EV offerings and rethink vehicle design.

Tesla open-sourced all its patents to speed up industry adoption of electric vehicles

The company employed a disruptive strategy to transform the transportation market, but early struggles, including leadership shifts and near bankruptcy in 2008, threatened its efforts to bring electric vehicles to the mainstream.

Explore a timeline of Tesla through 2025

Initially called Tesla Motors, the company was renamed Tesla Inc. in February 2017. Its Model Y became the world's bestselling EV worldwide by the end of 2023, overtaking the Model 3's title from 2020.

A pair of engineers began Tesla to prove the viability of electric vehicles

Martin Eberhard and Marc Tarpenning sought to design a high-end electric sports car for environmentally motivated, affluent buyers. The Tesla Roadster would be the first highway-legal car to use lithium-ion batteries.

California startup Rivian has attracted disillusioned Tesla owners

Some electric vehicle buyers frustrated by Elon Musk's antics have been won over by the adventure-focused company, which has received a $5B investment from the Volkswagen Group to develop crossover and hatchback models with solid-state batteries.

BYD overcame Tesla via state backing, cheaper cars, and vertical integration

The one-time battery company eclipsed Tesla in total sales in 2024. The Chinese-backed manufacturer targets low- to mid-tier cars and builds 75% of its components in-house. Its cars typically retail at half the cost of similar Tesla models.

BYD Auto is the largest EV maker in China, overtaking Tesla

As of 2023, the company has 40% of the electric vehicle market in China and produces more than 3 million EVs for customers worldwide. Its vertical integration, which includes building its own batteries and cargo ships, has allowed BYD to lower retail costs.

At its peak in 2001, the Toyota Prius made up 77% of the US hybrid vehicle market

Celebrities and early adopters popularized the model, making it a cultural symbol for eco-conscious driving and fuel efficiency. The rise of fully electric vehicles, like Tesla's Model 3, caused the Prius to lose the spotlight.

As of January 2025, Tesla is the second best-selling EV company in the world

Chinese automaker BYD saw nearly three times as many registrations of electric vehicles as Tesla through the sales of its plug-in hybrid and battery electric vehicles. Fellow Chinese competitor Geely sold 12.7% of all BEVs worldwide, surpassing Tesla's 12.4% share during the same period.

Take a drone tour of a Tesla factory

The first of Tesla's large-scale European manufacturing plants for its electric vehicles was opened in Berlin in 2022. It—along with other facilities in Nevada, New York, Texas, and Shanghai—collectively manufactures solar panels, batteries, and other energy collection and storage products.

High fuel prices and fuel shortages revived dormant interest in EVs

Electric vehicles, in the form of motorized carriages, predate the invention of the gas-powered automobile by over 40 years. The latter's affordability made it more popular until technological advances made EVs more viable to consumers in the early 2000s.

The Model T's simple but functional design helped the car become popular

Thanks to its low manufacturing costs, the Model T made it so many Americans could actually afford a personal vehicle. The car was produced as a simple, open-air vehicle that could be upgraded with aftermarket additions (like window wipers or better headlights).

Henry Ford pioneered the first moving assembly line, building on earlier iterations of the manufacturing method

Although cars existed before the Model T, manufacturing them required a group of highly specialized mechanics. The Model T was so affordable in large part because of the moving assembly line, which cut down the total manufacturing time of the car and replaced specialized workers with general laborers who performed repetitive tasks.

Elon Musk joined Tesla in 2004, investing $30M and becoming chair

The company went public in 2010, raising $226 million in its IPO just two years after beginning production on its first car. Tesla's first Supercharger stations were launched in 2012 with six locations in California.

Tesla plans to eliminate the use of rare earth elements in future vehicles

At a 2023 Investor Day event, Elon Musk outlined steps to focus Tesla's efforts on climate action rather than new vehicle models. Musk estimates the transition to carbon-free, sustainable energy will cost $10T.

Watch someone drive a Model T Ford, which feels like driving 'a tractor with the soul of a sewing machine'—and learn how to operate one.

How lithium has become one of the world's most important elements

Lithium is the driving force behind electric vehicles as the key element in the lithium-ion batteries that power the cars. But as demand for EVs rises, will global lithium supply keep pace with demand? This report projects demand will reach up to four million metric tons of the mineral compound containing lithium by 2030, with batteries accounting for 95% of end-use applications.

Tesla short sellers benefited from the company's poor performance in 2025

Tesla was widely considered the most-shorted stock until 2024, despite consistent short-seller losses. Between 2016 and 2020, short sellers reportedly lost more than $11B as Tesla's stock price continued climbing. However, long-held short positions began paying out in 2025 as Musk's foray into politics and his eventual feud with President Trump hurt Tesla's stock performance. In 2025, Tesla short sellers made more than $10B.

As of 2025, most EV batteries retain 95% or more of their range after three years

Data from over 30,000 electric vehicles shows that their batteries are lasting much longer than initially projected, which researchers suggest is due to improved battery management systems and real-world use often being less rigorous than high-performance testing. Cars with 150,000 miles or more that have not had a battery replacement retain at least 83% of their original range.

US EV sales grew from 1.4 million vehicles in 2023, to 1.7 million in 2024

California, Florida and Texas have the highest number of electric vehicle registrations in the US, while Mississippi, North Dakota and West Virginia have the lowest. Charging station infrastructure, high costs, and range anxiety contribute to lower adoption rates.

Tesla's lack of business savvy and inability to commercialize led to his obscurity

For decades, despite pioneering technologies for large-scale electrical systems and telecommunications, Nikola Tesla had been forgotten to history. Rather than monetizing his work and becoming more well known, his inventor-first mentality saw him sell off lucrative patents to fund new experiments in the short term.

Growing EV adoption requires battery management infrastructure

Despite rechargeable batteries' limited life cycle, companies like Spiers New Technologies have developed methods to repair, refurbish, repurpose and recycle these components to minimize environmental waste, lower demand for new critical minerals, and increase electric vehicle lifetimes.

Tesla's first successful AC prototype used a metal shoe polish tin for a rotor

After leaving his position working with Thomas Edison, Tesla partnered with George Westinghouse to promote alternating current systems as a more viable, scalable solution to electricity transmission.

Since its 2019 reveal, the Cybertruck underwent numerous delays and design changes

Elon Musk first envisioned the Cybertruck in 2012, with its design inspired by "Blade Runner" and "The Spy Who Loved Me." Semiconductor shortages and battery manufacturing issues made it impossible to manufacture enough vehicles to meet the 250,000 preorders without shifting delivery dates.

In 2019, Tesla's autopilot system misinterpreted emergency lights and crashed

A Tesla Model X collided with stopped emergency vehicles on a Texas highway when flashing lights created hazy images that the software could not interpret. The crash injured five people and hospitalized another person while highlighting the challenges of autonomous systems.

Electric vehicles have been around since the 19th century

The first EVs ran on rechargeable lead-acid batteries, which could travel 60 to 80 miles on a single charge. Women preferred these vehicles, which were quieter, less smelly, and did not require turning a hand crank to start the engine.

Explore a gallery of electric vehicles from before 1920

In 1884, Thomas Parker invented the first practical electric car in London. By the turn of the century, early EVs were seen on the streets of Washington, DC. Automaker promotional materials included photographs of cars on mountain roads and other terrains.

Watch a tour of a battery manufacturing gigafactory

Inside Contemporary Amperex Technology Limited's facility, China's largest EV battery manufacturer uses slurry mixing, "jelly rolling," electrolyte injection, and other techniques and equipment to transform raw metals such as lithium and magnesium into approximately 2.2 million electrochemical cells daily.

Overcoming industry skeptics, SpaceX provides low-cost, high-publicity spaceflights

From recovering and reusing rocket components to launching a mannequin and Tesla into orbit to the tune of David Bowie's "Starman," Elon Musk drove public interest and government contracts to his company as he transformed space launches into spectacles.

Tesla has incorporated several Easter eggs into its electric vehicles

After a customer complained that the car's sounds woke up his baby, Tesla implemented "Joe Mode," which quiets sounds, in his honor. Autopilot can be used to engage a depiction of Rainbow Road from Mario Kart on the navigation screen.

Charging an EV depends on power source, charger type and battery size

It takes less time to charge an electric vehicle's battery for Level 3 chargers, which can deliver 80% capacity in as little as 30 minutes. Level 1 chargers can take days. Larger vehicles possess larger batteries that increase charging time, despite often having less range.

Tesla's alternating current power's most of the world's electric grids

In 1879, Thomas Edison’s light bulb relied on direct current, but such currents can't efficiently transmit power over long distances. Nikola Tesla introduced alternating current, which feature far fewer energy loses. Despite Edison’s attempts to discredit AC, Tesla proved its efficiency by lighting the 1893 Chicago World’s Fair.

Nearly 40% of American cars were electric in 1899

They were most common in cities, where battery swap stations allowed drivers to "refuel" their vehicles reliably. Innovations in combustion engines caused electric cars to lose ground until environmental policies and advances in battery technology revitalized interest.

The COVID-19 pandemic both boosted Peloton's business and shook it up completely

While demand for Peloton's at-home fitness equipment soared during the pandemic, the company didn't necessarily have the infrastructure to support the breakthrough sales. In 2021, Peloton bought Precor—a fitness equipment manufacturing company—to help boost domestic production and decrease a backlog of orders.

Explore the human and environmental resources needed to make an electric vehicle

The minerals needed to build batteries for electric vehicles are expensive and often take a human toll paid by the communities where they are mined. This interactive article details what minerals make up an electric vehicle battery, where they come from, and dangers posed by the mining process.

Nikola Tesla embraced showmanship when promoting ideas ahead of their time

He once electrified himself during a live demonstration to illustrate the safety and power of alternating current, and his presentations often featured arcing coils, glowing lights, and bold claims about a future of wireless power.

How Elon Musk's businesses have shaped Texas' Bastrop County

After deadly wildfires in 2011 burned a significant portion of the county, the tech boom in Austin pushed development eastward. Elon Musk has since made the region a key hub of his businesses, including a Tesla gigafactory considered one of the largest factories in the world by volume. Watch this reporter visit the town to hear the pros and cons of the transformation.