Norman Rockwell was a 20th-century artist known for his narrative paintings and illustrations, which captured slices of American life. Rockwell’s distinctive, realistic portraits adorned 322 covers of the Saturday Evening Post, one of the country’s most popular magazines in the middle of the 20th century, which, in turn, made Rockwell one of the country’s most recognizable artists.
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Rockwell’s works sought to capture authentic scenes from American life and, in the process, came to define the American ideal. This collection includes 244 of his paintings, from his early days at the Saturday Evening Post through his more socially minded work for Look, to the end of his career. Below is 1951’s Saying Grace.
Rockwell’s work was often noted for its realism. His paintings' near-photographic precision was no accident. Early in his career, he painted from live models. Later, he’d conceived a scene, staged it, photographed it, and then used the photos as the foundation for his paintings.
The painter’s portraits of American life were often dismissed as commercially minded, banal, or kitschy, especially when compared with the more abstract art of the time. Rockwell, however, was undeterred, commenting that he wanted to produce work that would make viewers “want to sigh and smile at the same time.”
In this 1962 interview with folk singer Tom Glazer, Rockwell points to Pieter Bruegel’s Peasant Dance hung on the wall in his office. “He was a great painter, one of the fine arts painters,” he said. “See I’m not a fine arts painter, I’m an illustrator. I illustrate stories, do magazine covers. This is quite different from a painter.”
Rockwell is considered a narrative painter who tells stories through his portraits of everyday Americans. The interest in using images to tell stories began at a young age, when his father read Dickens aloud to him while the young Norman illustrated the books’ scenes.
He began taking art classes at 14, while still in high school, but by 1910, he left traditional schooling to focus on his training at the National Academy of Design. He transferred to the Art Students League soon after to study under Thomas Fogarty, who taught him the particulars of commercial illustration, and George Bridgman, who was known for anatomically precise portraits.
After graduating from the Art Students League of New York, Rockwell found work illustrating for Boys’ Life, the magazine of the Boy Scouts of America. He went on to create images for over 50 magazine covers and to design the organization’s annual calendars.
After getting his start at Boys’ Life, Rockwell began illustrating advertisements for products like Jell-O and Orange Crush. Below is one of Rockwell’s advertisements for Jell-O, from 1923.
The Saturday Evening Post’s circulation exploded in the early 20th century, due in no small part to Rockwell’s iconic cover illustrations, which often portrayed idyllic portraits of American life from the not-so-distant past. This documentary explores how Rockwell’s covers played on national nostalgia, creating a vision of the country that grew to be associated with the American Dream.
Rockwell painted 30 Christmas covers for the Saturday Evening Post. Drawing on his love of Charles Dickens’ “A Christmas Carol,” Rockwell placed the holiday’s unofficial traditions in an American context, with images of eager children, snow-covered small towns, and warm family meals.
Art, music, sports, entertainment, movies, and many other subjects—these elements define who we are as a society and how we express ourselves as a culture. Take a deep dive into the topics shaping our shared norms, values, institutions, and more.