Overcoming industry skeptics, SpaceX provides low-cost, high-publicity spaceflights

Elon Musk founded SpaceX after being unable to purchase affordable rockets abroad

The company simplified manufacturing and revolutionized space travel by focusing on in-house production and reusability. Their Falcon 9 rocket's ability to land vertically and be partially reused led to 91 successful launches in 2023.

How SpaceX Made Space Affordable

SpaceX has cut launch costs by over 95%—from $54,000 per kilogram to around $2,000—reshaping how we access space.

Elon Musk's will to launch: the early days of SpaceX

Radically reducing the cost of rockets and innovating totally new space vehicles originated in the singular force of Elon Musk's vision. In this podcast, Founders creator David Senra shares what he learned reading a book about SpaceX's beginnings, highlighting Musk's audacious refusal to follow industry conventions and promotion of a culture of action and speed. Learn more insights from the founder here.

Elon Musk's $100M investment in SpaceX was lost to three failed rocket launches

The attempts with Falcon 1 endangered the company's future but provided valuable information from which to iterate and follow up with the successful first privately funded orbital launch in history and multiple ISS resupply missions.

A quick guide to everything SpaceX

SpaceX has single-handedly reignited commercial space exploration, with its reusable rockets, broadband satellite constellation, and plans to populate Mars. The company has gone from a mere idea in 2002 to the world's most well-known private space company. Learn the basics about this pivotal company with this quick guide from CNET.

NASA and SpaceX combine public support and funding with private enterprise

Rather than competitors, SpaceX and NASA are mutually beneficial collaborators. Without NASA contracts, SpaceX may have run out of funding, and without the low-cost tech of SpaceX, NASA may have been left without a US-based launch system.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company

Those revelations include the company's unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

In 2018, SpaceX launched a Tesla Roadster into heliocentric orbit for publicity

As of February 2023, the vehicle and its mannequin driver—dubbed "Starman"—have completed three and a quarter revolutions around the sun. One paper estimated that the car has a 22% chance of crashing into Earth within the next 15 million years.

Billionaires are racing to space to control future markets

Although different companies have described focuses ranging from luxury tourism to Martian space colonies, all are building infrastructure to capitalize on the shift away from government-only control and betting big on reusability and scale. By securing public contracts and subsidies, they aim to develop strategic partnerships toward dominance in low Earth orbit.

View the docket of future SpaceX launches

SpaceX has established an efficient schedule for launches of ISS crew shuttles and Starlink satellites, with blastoffs occurring just under once every four days in 2023—a pace that has since accelerated as the company has won more contracts.

Space tourism opportunities have been explored since the end of the Apollo era

In the 1970s, Rockwell International, a NASA contractor, and others investigated manufacturing passenger modules that could fit into the Space Shuttle's payload bay. NASA also opened spaceflights to nongovernment professionals, but many such programs were ended after the Challenger disaster, which killed the first Teacher in Space participant.

A lunar 'satellite catapult' revives a 50-year-old idea for launching rockets

Elon Musk has proposed building a mass driver on the moon to fling satellites into space, exploiting low gravity to cut fuel and costs. The concept dates to 1970s space-settlement studies, highlighting how older industry ideas are resurfacing amid today's AI and space-infrastructure race.

Blue Origin, Jeff Bezos’ aerospace company, sent its first passengers to space in 2021

Founded in 2000, Bezos spent many years working on the company as a side project before it became more well-known around 2004, when a plot of land in Texas was purchased as a launch site for the company’s rockets. He has said that the goal of Blue Origin is to build “reusable space vehicles.” This resource details what passengers experience from takeoff to landing on a Blue Origin flight.

SpaceX successfully caught a rocket booster in mid-air

As part of the fifth test flight of its Starship system, the Super Heavy booster used high-speed navigation systems, grid fins, and Raptor engines to steer itself onto the mechanical arms of a tower called Mechazilla.

Cold War soft power helped sell the space race to the American public

The fear of Soviet dominance prompted the US to invest heavily in space, but public support was also crucial. This video shows how marketing, media, and "soft power" framed spaceflight as peaceful, aspirational, and worth the cost—helping sustain the space race at home.

Space archaeology studies space trash in the context of heritage and social meaning

Some orbiting objects, such as Elon Musk's Tesla, have symbolic or historical importance, despite being functionally worthless. The oldest human-made object in Earth's orbit is Vanguard 1, a grapefruit-sized satellite launched in 1958. The strangest may be an experimental, inflatable space station containing live cockroaches.

Space travel sparked inventions we now use every day

Technologies developed for space exploration produced lasting spinoff innovations—from camera phones to memory foam—displaying how the space race reshaped everyday life here on Earth

The Polaris Dawn was a privately crewed spaceflight

SpaceX's Crew Dragon capsule Resilience spent five days in low Earth orbit as part of the first of three planned missions under the name Polaris Dawn. The historic journey took participants farther away from our planet than anyone has been since the Apollo missions.

NASA's ESCAPADE mission will study Mars' atmosphere

The $80M mission—a collaboration between private companies, universities, and NASA—sent two copy machine-sized orbiters on a Blue Origin rocket to the red planet to study its magnetic field and atmospheric loss.

Nonstop posting by Elon Musk provides calculated political and brand messaging

For a week in August 2024, Musk posted 650 times, including reactions to far-right influencers; promotion of his AI tool, Grok; and support for controversial political takes. He livestreamed himself playing Diablo IV for hours during that same week.

Revisiting the short-lived 1960s space race theme park in Alabama

In 1964, a Huntsville, Alabama, entrepreneur announced a $5M space-themed park amid the burgeoning space race—just as Walt Disney was quietly planning a similar futuristic park outside Orlando. Space City USA collapsed by 1966, leaving only concrete ruins in a housing development.

Many startup founders pull out-of-the-box stunts to get their businesses off the ground

Do you know Airbnb’s founders used cereal (yes, as in the breakfast food) to secure their initial round of funding? Or that PayPal’s founders once gave out free money to get people to sign up for the platform? These stories might be crazy, but they’re not uncommon.

In 2001, Pizza Hut became the first company to deliver pizza to space

The chain paid the Russian space agency nearly $1M for the promotional stunt, which saw a Russian cosmonaut eat the pizza on video. Other unusual objects to make it to the International Space Station include a gorilla suit, an espresso machine, and several musical instruments.

Before humans, the Soviet Union and the United States sent animals—including apes, dogs, and cats—to space during the Space Race.

Tesla's production of a high-performance electric vehicle revived the EV industry

The Model 3 shifted public perception by showing that EVs could be fast and desirable, and built at scale. However, at one point, Tesla built an entirely manual production line in a tent outside its main factory to keep up with demand.

The public mostly doubted the Wrights’ flight claims for five years

Coverage of the pair’s success often described them as barely educated bike mechanics. They struggled to gain traction with the public. It took interest from French business leaders and the US Signal Corps to bring the pair into separate demonstrations of their planes.

Watch this video that uses Lego bricks to explain how venture capital works.

Astronauts have repaired genetic damage in space using CRISPR—a molecular tool that can make precise changes to DNA and is used in single-celled organisms to attack invasive viruses.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Explore our favorite visualization of the immense scale of space, from an astronaut to the size of the observable universe

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

Double world record holder Hunter Ewen helped conquer his fear of balloons, called globophobia, by training to win Guinness World Record titles for balloon inflation.

Stars appear to twinkle because turbulence in the motion of molecules in Earth's atmosphere causes light to bend and wiggle rapidly on its way to the surface—a phenomenon called scintillation.

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

One disco producer saw 'Star Wars' four times on its opening weekend and was so inspired that he recorded the album 'Star Wars and Other Intergalactic Funk,' which produced a chart-topping single.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Telehealth demand for GLP-1s for weight loss is booming as consumers seek easier access.

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

In 1984, Operation Smash Hit intentionally crashed a 239-ton train into a nuclear waste canister at 100 miles per hour to prove the canister's safety, which remained completely intact and lost just 0.29 of its 100 pounds of pressure.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.