Meta

Overview

Meta Platforms Inc. is a $1.7T conglomerate operating a suite of apps and digital services used by billions, including Facebook, Instagram, WhatsApp, and Facebook's standalone Messenger app. Founded and majority-controlled by billionaire Mark Zuckerberg, Meta has pioneered and shaped the popular uses of social media and its monetization for about two decades, ranking among the world's highest-valued companies.

In 2004, Facebook launched as a platform to connect student profiles at Harvard University. Innovations like the News Feed—one of the earliest algorithm-based curation approaches—boosted the app's growth exponentially, while the ability to allow advertisers to buy targeted ads based on user location and preferences ballooned revenue. After going public in 2012, Facebook surpassed 1 billion users, or about 14% of the world's population.

Facebook acquired Instagram, WhatsApp, and VR headset manufacturer Oculus before rebranding as Meta in 2021. Although successful in leading the mobile photo-sharing market and owning a dominant messaging app, Meta has faced backlash for its limited moderation of hate speech and misinformation.

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