K-pop

Overview

K-pop, an abbreviation for Korean pop music, is a global phenomenon that emerged in its modern form in the 1990s. Since then, K-pop idols have garnered large international fanbases, smashed industry records, and turned K-pop into a multibillion-dollar industry now valued at around $10B.

The beginning of K-pop as we know it is often traced to the debut of Seo Taiji and Boys. The movement continued to develop throughout the 2000s, and in 2012, "Gangnam Style" by rapper Psy became the first video to reach 1 billion views on YouTube. BTS, often called the world's biggest boyband, reportedly held a net worth of around $3.6B and accounted for 0.3% of South Korea's GDP before their recent military hiatus.

These milestones helped spread hallyu—a term that describes the global appetite for South Korean coolness, and opened the gates for K-pop and other cultural products from South Korea, like K-dramas, skincare, and barbecue.

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