Winning a Grammy significantly impacts an artist's sales and streaming
2023 album of the year winner Harry Styles returned to the top 10 of the all-genre Billboard 200 albums chart, with "Harry's House." It’s also not just the winners; Grammy performers also get a boost, like the 100% increase in Spotify streams that Bad Bunny’s “Despues de la Playa” saw after he sang it on the telecast.

