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The band created their own record label, Apple Core, after their manager died in 1967, while the technology company chose the name "Apple" to appear before the video game company Atari in directories. Subsequent lawsuits were not settled until 2007.
In the late 1940s, rock 'n' roll emerged from a mix of blues, country, gospel, and jazz. It gained traction through radio, rebellious icons, and evolving sound. This overview traces the genre’s roots, rise, and lasting influence—from early pioneers to the British Invasion and beyond.
Rock ‘n’ roll combined blues, swing, country, and other American musical forms in the late 1940s. From there, it splintered into countless subgenres and is still evolving.
A pioneer of rock ‘n’ roll, Berry redefined music in the 1950s with hits like "Maybellene" and "Johnny B. Goode." Drawing from blues and country, his signature riffs and storytelling influenced generations of artists.
Early rock ‘n’ roll had a straightforward sound, relying mostly on guitar, bass, drums, piano, and saxophone playing up-tempo 12-bar blues. In subsequent decades, the form evolved and splintered into countless subgenres that used more diverse sounds, instruments, and lyrics.
Chuck Berry, Little Richard, and Fats Domino are cited as the godfathers of rock ‘n’ roll, but the undisputed godmother is Sister Rosetta Tharpe, a gospel singer who crossed over to the secular world and changed the course of American music. Tharpe’s electric guitar playing influenced early rock ‘n’ roll.
Jackie Brenston’s “Rocket 88,” a song penned in 1951 by a young Ike Turner and performed by his band the Kings of Rhythm, is widely considered the genre’s starting point. While late-40s R&B singles have similar elements, “Rocket 88” included distorted electric guitar, which would define the genre for decades.
Cleveland DJ Alan Freed launched his radio show “Moondog’s Rock ‘n’ Roll Party,” rebranding R&B records, largely performed by Black artists, as “rock ‘n’ roll” to appeal to a largely white audience. The name was a double-entendre, describing the sound and the sexual activities it was said to induce.
"Rhythm and blues” was a broad name used for African American music in the 1940s after “race music” fell out of favor. Musically speaking, "rock 'n' roll" sounded very similar, though it was marketed to white teenagers rather than Black audiences.
This 1956 jukebox musical, "Rock, Rock, Rock!," is an early example of the burgeoning rock 'n' roll culture—with performances from Chuck Berry, Frankie Lymon and the Teenagers, D.J. Alan Freed, and several others. It was also a catalyst, sending the new youth culture into theaters around the country.
After popularizing rock ‘n’ roll, both as a genre and as a culture, Freed became an industry power player, producing movies, hosting concerts, and minting superstars. By the end of the '50s, a House Investigation Committee charged him with 26 counts of commercial bribery, a scheme they called “payola.”
Art, music, sports, entertainment, movies, and many other subjects—these elements define who we are as a society and how we express ourselves as a culture. Take a deep dive into the topics shaping our shared norms, values, institutions, and more.