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Artists are increasingly using TikTok and other short form video platforms as a space to promote their music. One scholar notes this emphasis, and connect it to Taylor Swift's early use of social media to promote her own work and brand.
Swift is one of the best-selling musicians of all time. She has sold more than 200 million records and won multiple Grammy Awards. Known for her storytelling and ability to reinvent her music, she’s expanded her career from country roots to global pop stardom.
That places her second on Billboard's all-time list, though streaming has significantly changed how "sales" are interpreted. Prior to the shift to digital music, Billboard's album chart relied solely on sales of physical units. Since 2014, the chart has also considered streams from services like Spotify, Apple Music and YouTube.
Born in 1829, Siddal was an artist and poet who would become immortalized when she modeled for John Everett Millais' 1852 painting 'Ophelia,' depicting the suicidal lover from Shakespeare's 'Hamlet.' For years, Swift has alluded to Siddal as an exemplar of the sidelined female artist.
The word first appeared in the mid-1700s to describe women behaving in a "showy" manner, but it wasn't until the late 1800s that the current definition for a performer became standardized, thanks to Parisian variety shows that often featured the high-kicking women.
Taylor Swift is as much a businesswoman and a marketer as she is a successful musician and performer, all of which has helped her become one of the biggest entertainment stars of the modern era.
Swift's 2022 release "Midnights" led to an unprecedented feat: For the first time in Billboard history, the entire top 10 of the Hot 100 was occupied by the same artist. Two years later, "The Tortured Poets Department" would occupy the first 14 slots on the chart.
When Taylor Swift released her first album, she was a little-known country singer-songwriter. A decade later, she was a world-famous pop superstar. In the first 10 years of Swift's career, her songwriting talent, savvy marketing, and engagement with fans helped propel her into stardom.
While Taylor Swift eventually crossed over to pop, a Pitchfork review of her first release hints at the ingredients that would fuel Taylor’s rapid ascent and help her connect with fans, including songs with catchy melodies, relatable themes, and deeply personal lyrics that reflect her experiences as a young woman.
One fan recalls that the themes of Swift's early songs included hope, betrayal, and a sense of being unremarkable but wanting to be special. She argues that these themes were especially powerful to young girls, regardless of where they were from.
Taylor Swift has a massive worldwide fanbase. Interacting with fellow so-called “Swifties” is part of what keeps her fans engaged. An interview with a 21-year-old fan who runs an influential Taylor fan account on X (formerly Twitter) talks about what it’s like to connect with fellow fans and their experiences.
Art, music, sports, entertainment, movies, and many other subjects—these elements define who we are as a society and how we express ourselves as a culture. Take a deep dive into the topics shaping our shared norms, values, institutions, and more.