The National Basketball Association is the highest-level professional basketball league in North America and the youngest pro league in the US. Today, every NBA franchise is worth at least $1B.
Hours of research by our editors, distilled into minutes of clarity.
The Olympics finally permitted professional basketball players to play in 1992 Summer Games and the NBA produced one of the greatest basketball teams ever assembled: The Dream Team. Billions worldwide watched Jordan, Bird, and Magic dominate to win gold, inspiring future Hall of Famers and increasing the NBA's viewership.
For years, NBA Commissioner David Stern had been planning for an NBA-supported women’s basketball league. When the US Women’s Basketball Team captured gold at the 1996 Olympic Games in Atlanta, he began putting them into motion.
After the Malice at the Palace brawl between the Indiana Pacers and the Detroit Pistons, Commissioner David Stern wanted to tamp down the league's bad-boy image, instituting a business casual dress code for all players on the sidelines and at team-sanctioned events.
The NFL is the most valuable pro league in the world, but its players aren’t making nearly as much as NBA players. This CNBC video dives into how league structure, salary cap, and guaranteed contracts define how much an athlete will make, and shows how NBA players are able to use those to get almost double the average annual salary of other pro leagues.
The 2024 WNBA season shattered attendance and viewership records, thanks in large part to rookies Caitlin Clark and Angel Reese. The league secured a record 11-year, $2.2B media rights deal. Yet players' salaries are low compared to the NBA. This CNBC video dives into the WNBA’s business model and explores why it may take years before the longest-running women’s sports league becomes profitable.
The NBA phenom Nikola Jokić isn't an anomaly. Serbia and other Balkan countries have produced generations of talented basketball players. This history of the region's approach to basketball explains why. It details a community-minded approach to the sport called "positionless basketball” that emphasizes dynamic multi-talented players rather than specialized superstars.
In the NBA of the 1970s, cocaine use was prevalent and fights were a regular occurrence. On one early December in 1977, a fight broke out between the Lakers and the Rockets. Read this gripping LA Times story from 1985 that recounts a near-fatal punch thrown by Laker forward Kermit Washington and the devastating consequences paid by Houston Rocket forward Rudy Tomjanovich.
NBA teams were worth a total of $138B in 2024, with the Golden State Warriors the highest-valued at over $9B, according to research and analysis conducted by sports business outlet Sportico. Dive into the data with this write-up and visualization.
Nikola Jokic is widely considered one of the greatest players in the NBA and this detailed exploration of his singular mind shows why, identifying Jokic’s superpower—viewing the court like a chessboard—and helpfully pulling out plenty of footage to definitively prove the point.
In 1936, the first year the Olympics featured basketball, the US squad featured players from two companies: an oil refinery in Kansas and Universal Pictures in Hollywood.
Art, music, sports, entertainment, movies, and many other subjects—these elements define who we are as a society and how we express ourselves as a culture. Take a deep dive into the topics shaping our shared norms, values, institutions, and more.