Disney

Walt Disney’s first studio went bankrupt, but he and his brother Roy started over in 1923, eventually building an entertainment empire. From "Snow White" to "The Little Mermaid," Disney shaped animation and expanded into TV, theme parks, and major acquisitions like Pixar and Marvel.

October 16, 2023, marked the 100th anniversary of The Walt Disney Co. In that time, it has evolved from a modest animation studio called the Disney Brothers Cartoon Studio to a massive, billion-dollar conglomerate.

Before he founded his iconic film company, Walt Disney was a young animator in Kansas City, Missouri. After scoring a contract to create animated newsreels for local movie theaters, Disney formed Laugh-O-Gram Studio, where he created innovative animated shorts that set the path for his later work.

This 1923 short, "Alice's Wonderland," was the first volume in what would come to be known as the “Alice Comedies.” It features a young girl who ventures into Disney’s animated world—a technique that might seem quaint now but was groundbreaking in the silent film era.

In 1923, brothers Walt and Roy formed what would later become The Walt Disney Co. They began by continuing to produce Walt's "Alice Comedies" and a series based on Oswald the Lucky Rabbit, a precursor to Mickey Mouse.

This short film introduced Mickey Mouse, the character who would define the Disney brand, to the world. It might be almost 100 years old, but you’ll be surprised at how much humor still holds up.

Walt Disney was mesmerized by Al Jolson's "The Jazz Singer" and the way it used synchronized sound, which synced film with audio. He replicated that effect in “Steamboat Willie," producing the first animated film to do so.

“Snow White and the Seven Dwarfs” was not only Hollywood’s first full-length animated film—it was also Disney’s first massive hit and, at the time, was the highest-grossing film of all time. The Academy Awards honored the film in 1937 with a nomination for best music, though the film didn’t win the award. The following year, the Academy explicitly acknowledged the film’s unprecedented success with a one-of-a-kind award, a rarity in the Academy’s storied history.

After finding success with “Snow White and the Seven Dwarfs,” Disney set out to prove he could make more sophisticated art. He collaborated with conductor Leopold Stokowski on “Fantasia,” an elaborate animated feature set to classical music that flopped to the tune of $15M and nearly bankrupted Disney’s company.

Disney’s “Snow White and the Seven Dwarfs” was a notoriously messy production—exceeding the budget by 400 hours—though it was also a massive success, grossing $75M and establishing Disney as a major Hollywood player. Disney’s animators, though, alleged they weren’t compensated for their overtime.