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TemuOften compared to a virtual dollar store, Temu is a Chinese discount e-commerce retailer that sells a wide range of products, from $2 plastic headphones to $200 couches.
Started in 2022, Temu is arguably most famous for two things: its unusually cheap products, and the time it ran the same advertisement not one, not two, but five times during the 2024 Super Bowl.
With about 292 million global monthly active users, the Amazon competitor was the most downloaded app on the Apple App Store in the US through 2024.
Temu has been under regulatory scrutiny in the US for allegedly violating consumer protection laws, deceptive trade practices, privacy violations, and more.
Additionally, congressional investigations have identified an “extremely high risk” of forced labor in Temu’s supply chain that concerns products from the Xinjiang region of China, where forced labor and slavery are common for workers. Explore Temu
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Former Temu CEO Colin Huang is among China's richest peopleWith a $43.3B net worth as of September 2025, Huang was the founder of PDD Holdings, Temu’s parent company. ForbesTemu mainly sells off-brand items, while Amazon offers brand namesA personal finance expert breaks down the key similarities between Temu and Amazon in a quick video so consumers can decide which is the better choice for their shopping needs. NerdWallet'Planet Money' explains how Temu became one of the most downloaded apps in the USAccording to some estimates, as of 2024, Temu was shipping as many as a million packages a day into the US, and was among of the most downloaded iPhone apps in the country with around 50 million monthly active users. SpotifyCongressional investigations identified an 'extremely high risk' of forced labor in Temu’s supply chainSpecifically, the accusations include concerns regarding products from the Xinjiang region of China, where forced labor and slavery are common. TBIJTemu was ordered to pay a $2M fine for alleged FTC violations Specifically, Temu allegedly violated the INFORM Consumers Act of 2023 by failing to provide its customers with information and tools to help them avoid and report stolen, counterfeit, or unsafe goods. CSISTemu uses gamification techniques to encourage customers to shop on its appGames include a spinning roulette wheel that offers coupon rewards, promises free delivery, and more. Some have said it’s tough to pull themselves out of the Temu ecosystem once they’re in it. BBCTemu was losing an average of $30 per order as of 2024Some business experts have made the argument that Temu is more focused on rapidly gaining market share and growing its customer base than achieving profitability. SimiCart Blog | Empowering Ecommerce Growth with Mobile Solutions since 2011Many of the manufacturers selling items on Temu also supply goods to AmazonThey also often make products for other stores, including Target and Walmart. However, unlike these competitors, Temu doesn’t own any of the products it sells. NY MagTemu works with individual sellers who list and promote their products on the platformTemu not only takes a roughly 5% to 15% commission rate, but also earns the money its sellers pay to advertise their products on the Temu platform. ECDBSome found the Temu ‘Shop Like a Billionaire’ Super Bowl ads out of place in the Big Game“It had no A-list celebrities or beloved cultural touchstones; not a single heartstring was tugged,” wrote one writer of the Temu ad that aired five times during the 2024 Super Bowl. The AtlanticTemu aired its first Super Bowl ads in 2023The “Shop Like a Billionaire” ad ran twice during the game. Temu saw a roughly 45% surge in downloads and a 20% increase in daily active users the day it aired. Modern RetailTemu was born out of a Chinese company that, at the time, was called PinduoduoToday, the company is called PDD Holdings, and owns both Temu and its very similar sister app in China, Pinduoduo. CNBCTemu ran the same Super Bowl ad five times in 2024During 2024’s campaign, Temu spent millions of dollars on its five identical “Shop Like a Billionaire” Super Bowl spots that showed animated characters feeling extremely joyful upon receiving cheap products. TemuAmazon launched a Temu competitor called Haul in 2024On Amazon's Temu competitor, which it named "Haul," users can get extremely low-priced items shipped to them from—you guessed it—China. CNBCThe Satanic Temple has protested the presence of the Ten Commandments at state capitolsAfter Oklahoma and Arkansas put up Ten Commandments monuments on their state capitol grounds, the Satanic Temple argued that if one religion's symbols are allowed, theirs should be, too. The temple asked for permission to install a bronze statue of the goat-headed figure Baphomet next to them. NPRDACA provides temporary protection for undocumented youth brought to America as childrenCreated by executive order during the Obama administration, the Deferred Action for Childhood Arrivals policy provides temporary deportation protection and work authorization for undocumented individuals brought to the US as children. Explore the history and ongoing political debates surrounding DACA and citizenship pathways. Encyclopedia BritannicaCongress temporarily raised the H-1B cap during the dot-com boomTo meet soaring demand for tech talent in the late 1990s, Congress lifted the H-1B cap from 65,000 to 195,000 visas between 2001 and 2003. The increase—tied to the dot-com bubble—lapsed once demand slowed, but an additional 20,000 slots for advanced degree holders were added. Migration Policy InstituteCases during Marshall's tenure defined the principles of federal Indian lawDuring John Marshall's tenure, three landmark rulings—Johnson v. M'Intosh, Cherokee Nation v. Georgia, and Worcester v. Georgia—established foundational doctrines of federal Indian law, defining tribal sovereignty, limiting state authority, and placing primary responsibility for Native affairs in the federal government. University of Alaska FairbanksJazz built the template for hip-hopHip-hop was born out of obscure samples, including many that were taken from the annals of jazz. That style was especially popular in rap's early eras, with the subgenre "jazz rap" becoming an accurate descriptor for New York groups like A Tribe Called Quest and Gangstarr. You'll Hear ItFeels-like temperature indicates how our skin will feelWhen the wind is moving faster, we tend to feel colder due to the so-called "wind chill," which cools our bodies by moving heat away from them and making water evaporate faster. On the other hand, high levels of humidity can make us feel 10 degrees warmer at times. Popular ScienceThe Missouri Compromise temporarily eased tensions over slavery's expansionPassed in 1820, the Missouri Compromise admitted Missouri as a slave state and Maine as a free state—maintaining the fragile balance between proslavery and antislavery states in Congress. It also banned slavery north of latitude 36°30′. HISTORYBudweiser temporarily changed its name to ‘America’ in 2016In the run-up to the 2016 United States Presidential Election, Budweiser changed its name as part of a marketing campaign that ran from the end of May through the November election itself. Marketing DiveKeep foods out of the temperature danger zone to help avoid sicknessThis graphic can help remind you what temperatures are generally unsafe for perishable food because they can promote and encourage the growth of harmful pathogens. Michigan State UniversityWithout greenhouse gases, Earth's average surface temperature would be below freezingAtmospheric molecules that absorb and emit infrared radiation from the planet's surface effectively trap additional incident solar energy that would otherwise escape to space. Without the greenhouse effect, the planet's average surface temperature would be approximately -18 degrees Celsius (0 degrees Fahrenheit). NASAPresidents have temporarily transferred power under the 25th Amendment during medical proceduresSection 3 of the 25th Amendment lets presidents temporarily transfer authority—without permanently giving up the office. Reagan, George W. Bush, and Biden each invoked it during medical procedures, briefly making their vice presidents acting president. American Presidency ProjectGeorge Washington set the template for the presidencyAs the first US president, George Washington established key traditions still followed today—forming a Cabinet, serving only two terms, asserting executive independence, and peacefully transferring power—helping define how the presidency would function. George Washington's Mount VernonThe temperance movement loathed toastingThe 19th- and 20th-century groups opposed to drinking alcohol viewed toasting as a vile practice that encouraged excess and debauchery. One reverend wrote in 1881 that "toasting is a relic of the vile custom of drinking to the honour, applause and commemoration of depraved men and women, whose persons should have been despised, and whose memories should be perished." World of Fine WineThere is a template for how to live a better, healthier day, and it includes a digital sunsetScience suggests that early-morning exercise, later-morning peak work or social time, consistent exercise, and a "digital sunset"—starting to turn down the lights in the evening and avoid screens—are important for circadian health. National Library of MedicineTemperature and certain medications can also affect your circadian rhythmsAlthough light and dark have the largest influence on circadian rhythms, temperature, stress, and certain medications are among the factors that also play a role. Persistent trouble sleeping or staying asleep may signal it’s time to see your doctor to get a better sleep-wake schedule. Merck ManualAtmospheric composition and temperature impact the color of lightningJust as fire ranges from red to blue with increasing temperature, lightning's blueish-white comes from the superheating of air. The emission of light from the predominantly nitrogen- and oxygen-rich atmosphere produces a purple tint, with additional color caused by light scattering from humidity, hail, dust, and ash. CBSSome attorneys are using true crime fans to their advantageTrue crime fans are notorious for falling down rabbit holes. Now that passionate interest is being exploited by attorneys marshaling influencers to serve as informal public relations representatives, a trend that's blurring the lines between fan theories and reality. Pirate WiresShirley Temple was rumored to be a potential DorothyThe child star—who was a huge fan of Baum’s books—mentioned in a 1988 autobiography that she’d heard she was being discussed for the role before Judy Garland was officially cast. She said that Garland was, ultimately, the right pick. “Sometimes, the gods know best,” she wrote. BiographyExtreme temperature resilience appears to be temporary for tardigradesAlthough often considered indestructible, scientists observed these creatures could endure temperatures near 150°C for only a few minutes in their tun state. Outside of this state, just half the samples in a Danish study survived a temperature of 37.1°C (98°F) for 24 hours. Big ThinkEverything with a temperature above absolute zero emits light at nearly all wavelengthsThermal radiation results from random motions of particles that make up an object, which only theoretically cease at 0 Kelvin, or -273.15 degrees Celsius. The greatest intensity of thermal radiation, also known as blackbody radiation, is emitted at a characteristic wavelength corresponding to the object's surface temperature. ESASee a visualization of the most popular e-commerce companies in AmericaAmazon’s app sees more users than the next four most popular e-commerce apps (like Temu, Walmart, and others) combined. Visual CapitalistClaire's has filed for bankruptcy multiple timesBetween competition from online retailers such as Shein and Temu, and too many physical stores for today's retail climate, Claire's has had a difficult time modernizing. CNBCGrandmaster Flash’s ‘The Message’ set the template for hip-hop compositionThis 1982 single is one of the most recognizable beats in hip-hop history, thanks to some inspiration from popular disco and new wave records. The song’s bigger contribution, though, is that it pushed lyrics front and center, turning the rapper from a party-rocking master of ceremonies into a truth-telling MC. Digging The GreatsUnitarian Frank Lloyd Wright made Unity Temple to honor his own faithIn 1905, a Unitarian church in Frank Lloyd Wright's town was struck by lightning and destroyed. Wright, a Unitarian himself, was commissioned to build the replacement and constructed a simple yet radical concrete sanctuary known as Unity Temple. WTTWWhy all dams are temporaryEvery dam partly blocks the flow of sediment downriver which then accumulates on the upstream side of the dam. Over time, this sediment gets so high that the reservoir loses its capacity to hold water, one of the primary functions of a dam. Solutions to the problem are challenging, which means many dams will simply become dysfunctional. Practical EngineeringHail forms in freezing temperatures thousands of feet above the groundEven if surface temperatures are well above freezing during the summer, updrafts during thunderstorms can push raindrops high into the atmosphere, where they can freeze and form hail. Giant hailstones the size of softballs require updrafts of close to 100 mph. The National Weather DeskShort-term memory is a temporary space for limited, newly learned informationShort-term memory stores info for 15 to 30 seconds and is managed by the prefrontal cortex. Though they're often confused, short-term memory stores information, while working memory actively uses it to help you reason, learn, and solve problems, such as a math equation. Cleveland ClinicTemperature is a value that controls how predictable or creative an LLM's output isIn large language models, temperature adjusts the randomness in text generation by modifying how often words with lower probabilities are selected next in the sequence. Lower temperatures produce more obvious outputs while higher temperatures produce more creative responses. IBMTencent—one of China's earliest tech giantsWhile not as well-known as Temu or Shein, Tencent began as an early internet messaging platform. Over three decades, it expanded to digital payments, video games, and more, becoming the first-ever Chinese company to surpass $500B in value. 1440Standard Oil’s predatory business practices included temporarily operating at a loss to drive competitors out of businessRockefeller's oil monopoly had a dark side, including cutting oil prices so low that Standard Oil was sometimes temporarily operating at a loss in order to drive competitors out of business. OilPrice.comExplore the Mayan temple at CopanCopan is a Mayan temple located in western Honduras, where Mayans dwelled for roughly 2,000 years. The acropolis there was abandoned in the tenth century but rediscovered in the 19th, and excavations of its many structures and tunnels continue to reveal more about Mayan history. Click through to tour its major temple and tunnels in this informative, impressive interactive. Copán RuinasThe Arctic is greening from rising temperaturesThis one-minute video summarizes a new study that used satellite data to look at plant life across the entire Arctic area for the first time. It found that from 1985 to 2016, 38% of the areas studied—including parts of Alaska, Canada, and... NASA - National Aeronautics and Space AdministrationThe Knights Templar were the first officially recognized Christian military orderThe Knights Templar sought to protect Christian pilgrims and expand their religion’s influence through might. The warrior monk organization formed after the First Crusade and were named after the fallen First Temple of King Solomon, out of which they were based—leading to the name “Templars.” This article describes the rise and fall of the monastic order. TheCollectorExplore global trends in salinity, temperature, currents and moreThis engaging tool visualizes decades of data, allowing you to explore trends in sea ice, temperature, salinity, and more across Earth's oceans. Copernicus EUVisualizing changes in ocean temperatures between 2016 and 2020How much does the temperature of the sea change in a given year? This visualization helps illustrate the changes by showing sea surface temperature data from January 2016 through March 2020. Sea surface temperature, which refers to water temperature at the sea's surface, plays a significant role in climate and weather. NASAThe average American body temperature has been falling.Stanford researchers have determined that average human body temperature in the United States has decreased since the 1800s. Stanford University