Ken Burns allowed Apple to use his name for an iMovie effect, but only after Steve Jobs agreed to donate hardware to nonprofits.

Steve Jobs left his mark beyond Apple with Pixar, the animated studio he acquired in 1986. In addition to pushing Pixar to focus on storytelling, Jobs led the studio to revolutionize animation via computer-generated imagery.

Directed by Ridley Scott and a winner at the Cannes Lions International Advertising Festival, the clip features a heroine flinging a sledgehammer at a Big Brother-style figure delivering a speech. As the screen shatters, a voiceover proclaims that Apple's release of the Macintosh will ensure, "1984 won't be like '1984.'"

Ken Burns’ massive 2019 miniseries “Country Music” explores the genre and its rich history. In this interview with writer Walter Isaacson, Burns explains what drew him to country, his definition of this “mongrel” music, and why he considers it to be an integral part of American culture.

From predicting our screen-filled future in 1983 to slashing Apple's product line in 1997, Steve Jobs believed in focus, simplicity, and the fusion of technology and art. His philosophies still influence how products are built and marketed today.

One of Cannes Lions’ most legendary winners, Apple’s “1984” ad was conceived by Chiat/Day and directed by Ridley Scott, fresh off his iconic film “Blade Runner.”

Rockwell initially pitched the "Four Freedoms" project to the US Ordnance Department, but was rejected. Rockwell's editor at the Saturday Evening Post, however, loved the idea and published the images across four consecutive issues. After they became a sensation, the Saturday Evening Post partnered with the US Department of the Treasury to send the paintings on a 16-date national tour, which raised $133M in war bonds and stamps. Meanwhile, the Office of War Information printed four million sets of the posters with "Buy War Bonds" emblazoned on them.

When the NFL put out a bid to film the 1962 NFL Championship Game, Ed Sabol promised NFL Commissioner Pete Rozelle his higher price tag would be worth it. Sabol’s style of fixed high shots, close-ups of players, and fans in the stands revolutionized how sporting events are filmed, influenced moviemakers like Ron Howard, and gave birth to NFL Films.

The famous film directors are admirers and collectors of the American painter. Lucas, in particular, relates to Rockwell’s process, which resembles casting for a film. In 2010, the Smithsonian American Art Museum introduced a Rockwell exhibit showcasing works from Lucas’ and Spielberg’s private collections. This video from that exhibit features both directors talking about how and why they became interested in acquiring Rockwell’s work.

The devices Jobs introduced during his time at Apple, including the iPad and iPhone, were imitated by competitors, ultimately helping to create the numerous options consumers have today. In addition to leading Apple, Jobs also helped turn Pixar and the software startup NeXT into success stories.

PBS's "The Presidents" collection profiles America's leaders through award-winning documentaries, interviews, and archival footage. The series captures how each president reflected the nation's values, crises, and culture while shaping the office's power and legacy.

Steve Jobs led Apple for almost a quarter century, first from 1976 through 1985 and then from 1997 through just before his death in 2011. A brief synopsis of his career underscores the impact he made during that timespan, across everything from technology to smartphones, moviemaking, retail and much more.

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

The inventor was a pioneer in the early film industry and made his own motion pictures. In 1909, he shot a short film featuring Twain at Stormfield, his property in Connecticut. In it, Twain wears his iconic white suit and drinks tea with his daughters.

In honor of Apple's 50-year anniversary, Sequoia Capital recently posted a tweet on X (the social media platform formerly known as Twitter) with a photo of the original 1977 memo for Sequoia's investment in Apple.

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.

Apple nearly went bankrupt in 1997, when the tech company had only three months of operational cash left. Apple's board ousted cofounder Steve Jobs in 1985, but he was brought back as interim CEO to revive the company when Apple purchased Jobs' company, NeXT.

In 2022, the White House posthumously awarded the Presidential Medal of Freedom to Steve Jobs, recognizing Jobs’s work as the cofounder and longtime CEO of Apple, as well as a longtime leader at Pixar.

In 1974, Steve Jobs traveled to India after reading a book by the famous American psychologist Ram Dass. Jobs visited the temple of one of Dass’s influences, Neem Karoli Baba. He stayed in India for seven months before returning to the US to found Apple. Jobs’s trip to India helped shape the tech leader’s vision for Apple.

Part of Ken Burns’ "The National Parks: America’s Best Idea" film series, this video follows students from Las Vegas and Miami as they visit national parks. In Death Valley, the students get hands-on lessons in geology, while in Biscayne, they canoe through secluded groves and past coral reefs.

Steve Jobs apparently liked to email himself to save his thoughts. This archival email, written the year before he died, shows Jobs expressing gratitude and wonder for the world and its creative people.

Although he began working in television before owning a television set, gaining experience as a producer in the editing room helped Attenborough develop an insight into creating engaging content with less dialogue. Among the technologies pioneered during his career were stabilized cameras for aerial shots, infrared and microphotography, and waterproof electronics for underwater cameras.

Steve Jobs is survived by his wife Laurene Powell Jobs, who has spent her career supporting social causes. Powell Jobs said she’s working to distribute the billions of dollars she received from her late husband.

Appointed SVP of industrial design in 1997 and chief design officer in 2015, Ive was responsible for the translucent plastic shells found on early iMacs and the iBook G3. He also oversaw the construction of Apple Park—the company's headquarters.

Wanting Steve Jobs and Steve Wozniak to focus on developing Apple computers, Mike Markkula brought in his colleague from Fairchild Semiconductor, Michael Scott. As employee number five, Scott helped professionalize the fledgling computer company and getting manufacturing off the ground.

From 1981 to 1988, the sparkling ball was replaced by a “big apple” to promote the city’s “I Love New York” tourism campaign. This broadcast is from the apple’s first year, where one announcer proclaims, “It’s great! It’s beautiful!”

-Apple co-founder Steve Jobs (1955-2011)

An operational Apple I, the first model of personal computer made by Apple, sold for $375K at an auction. The machine was first sold in 1976 and has a handwritten serial number by Steve Jobs himself. The auction, provided rare insight into the beginnings of the influential tech company.

Director Arthur Penn used the then-new Squibb technology, which triggered realistic and bloody bullet wounds, to portray graphic violence, at the time a taboo in American cinema.

Streaming has changed more than how we watch movies—it's changed the way we recognize them during awards season. When movie theaters shut down during the early days of the pandemic, studios had no choice but to release their films on streaming. Once the shift occurred, there was no going back.

The album was Springsteen's most pop-focused, with blaring synths and a pumping backbeat. It was a pop culture sensation, with five singles that reached the top 10, a massive arena tour, and several iconic music videos coinciding with MTV's rise. The record would eventually become one of the best-selling albums of all time.

Cultural moments, such as Ellen's viral Oscars selfie and Taylor Swift's iPhone Notes statement, have demonstrated how deeply integrated the device has become into society. The film "Tangerine" and Kendrick Lamar's "Pride" were created with the iPhone, underscoring its use in media creation.